Joel Franco Email & Phone Number

Sacramento, Ca, Us

Citrus Heights

Sacramento, California, United States

• Proficient and creative WordPress designer with a strong history in website management and development. Experienced in SEO and PPC campaign creation. Expert in all aspects of WordPress website creation, including design, plug-ins, and implementation.• Skilled in creating engaging and interactive websites.• Introduced new plug-ins and extensions to make the website more usable and interactive.• Helped in the creation of new websites features to update sites for new SEO rules.• Design complex WordPress solutions for back-end and front-end development to establish and guide website architecture and functionality.• Develop custom mobile-friendly WordPress templates and themes to align with site design and branding for clients.• Utilizing HTML, CSS, and JavaScript frameworks to implement website functionality.• Assists other departments and perform other related operations, graphic design, bindery work, digital printing, inkjet printing and mailing.

Sacramento, California, United States

• Provide beneficial advice, knowledge, and support for the company to improve its marketing strategies and plans.• Work on the development and implementation of new digital marketing tools assisted in SEO management.• Assisted in the production of original social media content and monitored and analyzed the performance of digital promotional campaigns.

Sacramento, California, United States

• Coordinate with management and marketing to maintain web policies, product information, product photos, pricing, specials, and other website content.• Assist with various day to day details of assigned eCommerce and marketing tasks.• Taking and editing of product photos for the website, intranet site, home depot, Wayfair, Houzz, Walmart.• Graphic design and the creation of promotional material.Updated and created social media platforms, Facebook, Facebook Market, Instagram, Twitter, Pinterest.• Assisted in designing, launching, and maintaining marketing analytics dashboard for website and social media platforms with clear, easy-to-understand reporting, to provide better business insights into site performance and customer experience.

Sacramento, California Area

• Developed, implement and maintain an efficient interactive media website and mobile layouts, applications, social media platforms, streaming services in 13 California markets.• Liaise with the sales team to finalize advertising materials for all media forms, as well as, oversaw all media work, and created logos for radio, television and web publications.• Managed data feeds for advertising results, provided reports, ensured that ads ran as scheduled, computed traffic trends and resolved discrepancies.• Generated and maintained analytical processes, dashboard, and metrics to measure website effectiveness, and created surveys to assess website success.• Created branding and marketing materials that adhered to established brand standards. Materials included digital brochures, posters, magazine ads, note cards, envelopes, packaging, power point presentations, as well as various web and social media materials.• Created, monitored and managed e-mail marketing campaigns via MailChimp to engage with audience.

Sacramento, California, United States

• Sitecore and CMS installation and configuration, track, compile, and analyze web site usage data, and search engine optimization.• Implemented tasks of managing content creation, editing, and delivering news that is informative and engaging. As well as ensure website posts were published consistency with the date and time-specific campaigns.• Ensured published content meets guidelines and editorial structure, style, design, and content, and monitor the traffic of the website.• Published video, texts, images, ads, banners and photos in context with the topics and posted local and Associated Press news content daily.• Integrated programs included social media listening, community management, sweepstakes and promotions, social application development, live streaming video, influencer outreach and digital PR.• Developed and executed social media, editorial calendar, SEO and paid search strategy.• Performed statistical analysis through social media matrix, Google analytics and develop web data reports.

Sacramento, California, United States

• Daily Monitor and maintain a cluster of radio station websites by managing web site ad inventory, listener email databases, and updating web site content to increase traffic/usability.• Execute digital web-based media advertising orders and campaigns, which may include a banner, streaming ads, social, video, customizations, according to client specifications.• Research and analyzed demographic data to develop an all-encompassing media strategy for proposals.• Monitor and report web site metrics to the management team and modify content to maximize visitor traffic and interaction.• Provide analytical analysis of ad performance mid/post-campaign, making optimization recommendations accordingly.• Developed from ground-up and maintained the creation of all marketing materials including; branding, web, print, radio, tv, ads, and campaigns.

Rancho Cordova, California, United States

• Administer corporate website, loyalty program website, email design campaigns, web banners, promotions, maps, events, and specials for all 28 markets.• Successfully managed, coordinated graphic design projects, created high-quality print designs.• Responsible for the pre and post-production conceptual design of collateral pieces, direct mail, posters, store signs, store maps layouts, coupons, loyalty cards, newspaper ads, corporate brochures, note cards, business cards, posters, banners, bus wraps, billboards, apparel, theme graphics for marketing meetings, sales and grand openings.• Handle social media platforms such as Facebook, LinkedIn, Twitter, and YouTube.