Joel Frey, Apr Email and Phone Number
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Dynamic marketing communications executive with a proven track record in strategic leadership and results-driven communication, specializing in integrated strategies across paid, earned, shared, and owned channels.Known for building high-performing, diverse teams that drive innovation, growth, and align marketing efforts with business objectives.Accredited PR professional recognized by the Public Relations Society of America, with a focus on enhancing brand visibility and fostering audience loyalty.
St. Jude Children'S Research Hospital - Alsac
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Principal Advisor - Strategic MarketingSt. Jude Children'S Research Hospital - Alsac 2023 - PresentMemphis, Tn, UsCommunications, culture, change management, and operations leader for the team responsible for maintaining and growing the iconic St. Jude brand.Oversee, guide, and influence cross-functional teams responsible for the execution of marketing deliverables instrumental to ALSAC's yearly fundraising of more than $2.5 billion.Created and lead the marketing departments workflow team (cross-functional group of PMs responsible for assigning marketing deliverables)Serve as a key advisor to the marketing leadership team (VP of Marketing, VP of Creative, Chief Digital Officer, etc.) providing guidance and insight on brand strategy, team structure, and conflict resolution.Partner with the heads of audience, brand, creative, social media, and influencer engagement to ensure transparency of information, consistency of messaging, and adherence of process.
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Senior Advisor - Creative + ContentSt. Jude Children'S Research Hospital - Alsac 2019 - 2023Memphis, Tn, UsLed the expansion of St. Jude Inspire (www.stjude.org/inspire), a digital storytelling platform designed to attract new audiences while serving as the foundation of ALSAC's content marketing strategyOversaw the integration and publicity of St. Jude Inspire content with internal teams (employee engagement, strategic communications, social media, performance and entertainment marketing, etc.) and corporate and media partners.
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Senior Director - CommunicationsSt. Jude Children'S Research Hospital - Alsac 2017 - 2019Memphis, Tn, UsManaged a team of eight in-house PR professionals, multiple contractors, interns, and other outside agencies.Responsible for increasing brand awareness through earned media for key fundraising programs including Childhood Cancer Awareness Month, St. Jude Thanks & Giving, Country Cares for St. Jude Kids, Promesa y Esperanza and the World Golf Championship FedEx St. Jude Invitational.
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Director, Strategic Communications & Media RelationsEricsson 2014 - 2016Kista, Stockholm, SeCoordinated with internal and external teams across North America, global HQ in Sweden, and multiple business units to align company-wide goals, objectives, and key message delivery.Developed and launched "Ericsson Expert," a national communications initiative that turned Ericsson insights into earned media, notably in national broadcast media. During the Consumer Electronics Show, secured multiple press interviews for Ericsson's head of research, resulting in national print and broadcast media including USA Today, CNBC, and CNN.Served as North America delegate on #TeamEricsson, a social advocacy program for employees. -
Senior Principal, Global Media RelationsTravelocity 2011 - 2014Head of the Travelocity North America PR team: four in-house professionals and outside agencies/vendors.Led day-to-day PR strategy.Managed communications for assignments involving crisis/issues management, quarterly earnings/filings, mergers, acquisitions and confidential, material projects across the global portfolio of businesses, including Travelocity Business, Travelocity Partner Network, Travelocity.ca, Travelocity.mx, Travelocity India, lastminute.com, and ZUJI.Collaborative partner to HR and legal teams for internal communications and change management projects, most notably Travelocity being acquired by rival Expedia.
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Principal, CommunicationsTravelocity 2003 - 2011Trusted company spokesperson.Counseled and prepped executive team and business leads for press interviews and speaking engagements.Managed the relationship between the company and external, international PR firms.Launched Travelocity's Twitter profile and worked with customers to address and resolve problems.
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Senior Account ExecutiveVollmer Public Relations (Acquired By Edelman) 2000 - 2003Houston, Tx, UsMajority of billable hours devoted to Travelocity, the agency’s largest client.Collaborated with VPR account team and Travelocity’s in-house PR team as it pertained to media relations, strategic planning, and issues management. -
Public Relations ManagerMemphis Convention And Visitors Bureau 1998 - 2000Memphis, Tn, Us
Joel Frey, Apr Skills
Joel Frey, Apr Education Details
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The University Of MemphisIntegrated Strategic Media -
Middle Tennessee State University (Mtsu)Journalism
Frequently Asked Questions about Joel Frey, Apr
What company does Joel Frey, Apr work for?
Joel Frey, Apr works for St. Jude Children's Research Hospital - Alsac
What is Joel Frey, Apr's role at the current company?
Joel Frey, Apr's current role is Strategic Communications | Marketing Operations | Reputation Management | Influencer Engagement | Brand Building.
What is Joel Frey, Apr's email address?
Joel Frey, Apr's email address is jo****@****ity.com
What is Joel Frey, Apr's direct phone number?
Joel Frey, Apr's direct phone number is +190163*****
What schools did Joel Frey, Apr attend?
Joel Frey, Apr attended The University Of Memphis, Middle Tennessee State University (Mtsu).
What are some of Joel Frey, Apr's interests?
Joel Frey, Apr has interest in Education.
What skills is Joel Frey, Apr known for?
Joel Frey, Apr has skills like Media Relations, Press Releases, Public Relations, Social Media, Crisis Communications, Marketing, Online Marketing, Strategic Communications, Advertising, Feature Articles, Strategy, Writing.
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