Develop and execute marketing and communications strategies for 400-employee outpatient academic cancer center.Craft unifying messaging for internal and external audiences, leading to increased employee and customer satisfaction.Create and oversee production of clinical trials recruitment campaign, including writing copy, arranging and conducting testimonial interviews, writing stories, selecting and overseeing photography services, and sharing via social and traditional media; saw significant increase in enrollment over first year.Personally engage hundreds of potential patients and donors, conducting presentations and tours of the newly-opened facility, generating significant word-of-mouth advocacy.

Healthcare Marketing: Fulfill marketing objectives for hospitals, health groups, networks, and providers. Client Service: Synthesize clients’ objectives with our best creative work, on time and under budget; Keep clients apprised of progress, incorporate their feedback, and advise changes in strategy.Project Management: Manage strategy, production and fulfillment for multiple client projects, including comprehensive ad campaigns, quarterly publications, data management, recruiting, and media placement.Continuous Improvement: Streamline processes for complex recurring projects, cutting production time and costs; Ensure accuracy and quality of deliverables, preventing costly post-production changes. Physician Relationships: Build, monitor and maintain good rapport with doctors—newly hired, mid-level, and tenured—to create ad campaigns, including interviews, copywriting, and video production.