Create and manage a wide range of engaging content relevant for B2B and B2C marketing, education, communication and social media for a global leader in the hearing care market.• Produce compelling testimonials through written, video and digital storytelling to provide awareness of hearing solutions available for patients and professionals. Promote via social media and digital communications.• Manage key opinion leaders, external freelancers and third-party vendors to produce engaging content on hearing technology, hearing loss and solutions.• Responsible for Phonak U.S. communication strategy, including email, product launches, web updates and social media. • Manage $200k budget and cost planning for yearly video production. • Launched Phonak U.S. project intake management tool allowing for streamlined project management, accountability and on-time project delivery.

Directed a 12-person team of editors and designers in content development of engaging B2B industry information through multi-media channels for a global information leader in the cosmetic, spa, flavor and fragrance industries.• Lead overall content marketing plans, channel differentiation strategies and content key performance objectives for company’s four brands utilizing data analytics, social media and SEO best practices. • Identified and developed new products and improved existing ones by using industry insights, key data research metrics and audience input in collaboration with cross-functional teams.• Developed and monitored editorial key performance indicators and worked with team members to ensure they were met.• Moved a more print-centric company toward a content strategy, digital-first model.• Managed major content strategy and marketing plans utilizing a consumer insight company and consultant. Major takeaways defined 2016 content development, new products and brand strengthening statements. • Deconstructed and rebuilt editorial department in order to create a more efficient team environment.• Managed and planned annual editorial budget.

Managed a four-person editorial team in the development of engaging copy for a variety of B2B and B2C projects for a global market leader in the sweet treat and crafting industries.• Wrote compelling consumer marketing collateral, digital and social media copy, brand positioning statements, instructional how-tos and various training materials for consumers and educators. • Managed and maintained relationships with outside editorial vendors, freelancers and translation services.• Collaborated in cross-functional teams to develop and execute company’s marketing vision and strategies for key growth initiatives. • Partnered with vice president of creative services to establish and maintain budget.• Responsible for annual editorial budget.• Spearheaded, created and maintained editorial style guide and company lexicon that defined copy direction, voice and structure for all forms of communication.

Supervised a staff of seven coworkers, including designers, writers, marketing coordinators and a production specialist for a home decor direct-selling company. • Created and successfully executed company-wide marketing, public relations, advertising, sales training materials and communication plans as well as specific, individual projects. • Maintained company’s brand throughout all marketing endeavors, such as catalogs, web sites, social networking and nationwide advertisements. In addition, researched market trends in order to successfully promote company’s home décor products. • Lead various cross-departmental projects, including social networking, ecommerce web site and catalog production. Also, developed educational and training materials to increase sales and recruiting for 10,000 sales representatives.• Implemented brand-new marketing collateral and key communication strategies to help the company reach its 2006 sales and recruiting goals of $45 million and 4,000 new sales representatives.

• Project managed all content, design specifications, deadline schedules and paginations for an upper level sales force publication with a circulation of 40,000. This publication increased retention and sales of base- and upper-level consultants.• Coordinated with vice presidents of sales, marketing and corporate communications to establish company voice.• Helped to increase product sales by researching and writing a variety of high-profile marketing pieces.• Researched, interviewed and wrote training articles, motivational stories and news and current event pieces for U.S. and international publications.• Copy edited and insured accuracy for numerous stories, inserts and marketing materials on a weekly basis.

• Aided editor in chief with managing editorial staff, creating monthly paginations, organizing workflow and achieving deadlines.• Designed, researched and wrote various sections for a worldwide-distributed video game magazine on a monthly basis.• Researched and wrote features for the electronic entertainment industry.• Assumed responsibility for accuracy and quality of all textual information in company’s two largest publications. • Created and maintained magazines’ style guides.

• Covered local events and wrote features on various politicians, people and places for two village newspapers.• Attended DuPage County board meetings in conjunction with writing a diverse range of news stories.