Joel Harrison is co-founder of B2B Marketing and Propolis, the exclusive community intelligence platform for B2B marketers. B2B Marketing's mission for the past 20 years has to be elevate and celebate B2B marketing and the professionals within it, and to help them be more effective and successful. Propolis takes that mission to a new level, enabling practitioners to learn, collaborate and succeed within a closed, expert-led and content-rich environment, helping them ensure marketing evolves as the key growth driver for their organisations. Joel launched B2B Marketing as a magazine back in 2004, and has played a key role in its evolution as a business ever since, including the launch of Propolis, B2B Ignite, the B2B Marketing Awards and the Global ABM Conference. In his current formal role as Editor-at-large, Joel's responsibility is to be out-and-about in the B2B industry, understanding evolving trends and meeting with those driving the change agenda, and sharing insights learned. Joel is a passionate advocate for all things B2B, and regular public speaker, panel host and serial podcast guest - and host! He has also spoken at inhouse marketing team meetings for the likes of O2, EY, Fujitsu, PWC, Experian, HPE, Thomson Reuters, Barnett Waddingham, Accenture, Oliver Wyman, Syngenta, Autodesk and Domino Printing. He is currently writing a book on thought leadership in B2B marketing, which is due for publication in 2025.