Joel Hiller Email & Phone Number

Atlanta, Ga, Us

San Jose, Ca, Us

• Managed a diverse portfolio of high-profile clients across various industries, delivering customized analytics solutions to address unique business challenges and drive measurable outcomes.• Authored comprehensive Business Requirements Documents (BRDs), oversaw complex implementations, and developed bespoke reporting solutions utilizing Adobe Analytics, facilitating data-driven decision-making for client stakeholders.• Led cross-team initiatives to develop and refine Marketing Mix Modeling (MMM) solutions, providing critical insights into the impact of marketing investments on conversions.• Implemented and integrated Customer Journey Analytics (CJA), connecting multiple data sources to extract actionable insights on customer journeys, enhancing client marketing effectiveness.• Mentored new hires and interns, developed training programs, and contributed to the creation of an internal knowledge base to enhance team capabilities and foster professional growth.

Atlanta, Ga, Us

• Directed cross-channel marketing operations, enhancing ROI and campaign performance through multi-touch attribution and mixed media modeling. Developed annual marketing plans and managed product marketing communications in collaboration with central brand and media teams.• Acted as a key liaison between agencies, internal teams, and leadership, translating business development objectives into actionable marketing strategies.• Developed and presented comprehensive performance reports to senior executives, demonstrating progress against budget and objectives. Leveraged Tableau, Adobe Analytics, and Datorama for data-driven decision-making.

New York, Ny, Us

• Promoted from Associate Digital Analyst to lead insights engagements for five e-commerce clients, collaborating with client executives to establish actionable objectives and timeframes. Assigned key tasks to associate analysts and received multiple recognitions for exemplary collaboration.• Utilized ETL tools such as Tableau Prep and Alteryx to organize multi-channel data, creating client-specific dashboards that monitored progress, performance, forecasting, and correlation analysis.• Conducted team training sessions and developed documentation on best practices, advanced analyses, and onboarding, guiding and mobilizing new analysts.• Partnered with product and marketing stakeholders to define learning objectives, KPIs, and supporting metrics aligned with business objectives and design direction.

New York, Ny, Us

Minneapolis, Mn, Us

• Supported end-to-end analytics and tagging implementation, from Business Requirements Document (BRD) creation and QA/debugging to providing recommendations and conducting analysis.• Managed relationships with four clients, including Fortune 100 companies, working closely with stakeholders to understand business requirements and translating them into reports that drove data-backed decision-making. Utilized Data Studio, Tableau, Google Analytics, and Adobe Analytics.• Collaborated with site developers to modify and enhance the data layer, improving analytics capabilities. Provided competitive insights on online selling strategies and market trends through third-party data andinternet research.

Atlanta, Ga, Us

• Led US consumer marketing efforts, overseeing the creative processes for five campaigns each quarter.Ensured compliance with legal requirements while aligning strategy and brand positioning.• Devised and executed A/B tests for digital channels, achieving a 50% boost in conversion rates forpromoted products. Utilized tools such as Adobe Analytics, Test and Target, Hotjar, and Optimizely.

Atlanta, Ga, Us

• Streamlined KPIs for various business properties, including job applications, job alert sign-ups, and accountcreations, resulting in a 30% increase in monthly account creations.• Conducted ROI analysis to evaluate the efficiency and success of a job site and application funnel overhaul.Received recognition for the project as a crucial contributor to the company’s increased Q3 profits.