Joel Hyde Email & Phone Number

London Area, United Kingdom

London, England, United Kingdom

Responsibilities- Fortnightly tracking & analysis of both commercial KPIs and creative consistency across all marketing channels, strategising spend and performance tactics across all marketing channels to optimise output (incl. PPC, Influencer & Affiliate, SEO and CRM)- Media planning, creative development, execution and reporting & optimising for all ATL marketing channels (OOH, CTV/Video, Digital Display, Radio)Achievements- Launched December Brand CTV. Optimised in-flight geo-targeting with regional bid factors; achieving tighter targeting and consistent increase in WoW impressions throughout month- Launched December programatic Display. ABC tested creative outputs to determine message resonance with local audiences, deploying bid factors achieving statistically significant increase in CTR and decreasing eCPAs- Created Brand strategy for OOH long term holding inventory, achieving greater brand presence in key geographical regions- Devised ATL media plans for TTG’s largest annual campaign London Theatre Week. Managing blended incremental budget of £160k+ across multiple channelsSkills- Effective management and communication with external Agencies and internal Stakeholders- Cross-functional team building and project execution- Marketing reporting and data analysis resulting in actionable insights- Developing, implementing and refining comprehensive ALT marketing strategies

London, England, United Kingdom

Responsibilities- Brand development for TV Product category through Brand metric tracking, creative developing and executional marketing consistency across campaign and BAU channels.- Forming new Masterbrand positioning and future strategy allotting for future product innovation.- Owner of Digital site and Physical retail brand expression, optimising UX to align with brand goals.- Lead for ‘Growth & Empowerment’ team in Sky’s HR People Pillar.Achievements- Launched Sky Glass & Stream products; crafted brand positioning & strategy and oversaw marketing campaign resulting in Sky’s most consistent & coherent brand launch.- Formed brand narrative & distinct brand asset suite across Sky Mobile, Broadband, Protect and TV Products. Resulting in high propositional understanding and brand unprompted recall.- Relaunched entire digital discover & buy journey on website (5 x product pages + transcomms). Managed full asset build across various dev types. Delivered on site copy to align with Brand vision, commercialised through SEO optimisation- Created progression framework for all roles, both creative and commercial, across Sky Creative business function with clear expected skills and values.

London, United Kingdom

x3 6 month rotations:1. Advertising & Campaign Marketing, Sky Cinema- E2E ownership of all Owned channels, incl. Radio & Brand Partnership activity for Christmas 2020 and 2021 Q1 campaigns (media booking, creative development and performance analysis reporting). Supported on A/V and OOH channels- End-to-end briefing and delivery of monthly range promos – including a branded template refresh- Produced draft creative assets to guide external agency briefings- Managed the creative approvals inbox, reviewing & aiding in the correct use of Sky Cinema brand and assets business-wide and with external wholesale partners.2. Master Brand Management, Sky Creative- Chaired weekly business-wide brand reviews- Executed strategic brand positioning of Sky VIP rebrand- Owned Broadband & Sky Q web pages during .com refresh project (managing site design, devs build processes, SEO optimisation in digital copywriting & supporting in Exec level reviews)- Co-managed the Sky Connect brand inception with SC design team, briefing brand touchpoints for pilot and finals.3. Customer & Product Marketing, TV Products- Executed TTL campaign for Sky Go rebrand in TV, EM, Radio & Influencer channels (result: 56% YoY uplift in app downloads)- Launched XITE’s app on Sky Q with promo, EM & social activity (result: 562K app opens & 10th most used app in the month)- Coordinated segmentation & deployment of Sky TV weekly EM to c. 4.5m audience p/week. Monitored KPI data to optimise EM, consistently beating OR & CTR benchmarks.

London, United Kingdom

Responsibilities- International client portfolio management across luxury car, FMCG, hotel and F&B sectors.- Social media strategy and management across major platforms, including organic and paid (Meta) activity, including budget allocation and spend.- Managed production of campaign materials both digital and on location shoots (motion and stills).- PR advertising; Press Release copywriting and press / publication relationship management (outreach and maintain).Achievements- Established Influencer & Affiliate programme, launching first campaign for F&B client resulting in +17% uplift in monthly sales of activity- Pitched and won main UK F&B client for 12 month retainer across Social and Influencer channels- Implemented group-wide UGC organic social campaign for SUJÁN Hotel Group, acquiring 20+% increase in online following and 15+% increase in user engagement- Wrote and published 6 press releases for Lamborghini and Coca-Cola in Dubai markets, creating press pick up of 11+ press outlets

Newcastle Upon Tyne, United Kingdom

- Multi-platform media scheduling & management- Community Management- Copywriting for social- InDesign advertising creative- Event Management

Diploma (Level 6), Professional Marketing, Merit

Module 1: Marketing Digital Strategy Module 2: Innovation in Marketing Module 3: Managing Brands

Media Communication With Spanish, First Class (Ba Hons)

Language Interpretation And Translation (Year Abroad), First Class (Ba Hons)

A-Levels, Business Studies (A), English Literature (B), Spanish (B)