Joel Idén Email & Phone Number

Stockholm, Se

Stockholm Kungens Kurva

Stockholm, Stockholm County, Sweden

- Independently develop marketing strategies and plans for new development projects.- Project lead and execute commercial campaigns, taking responsibility for budget and timelines, and ensuring follow-up.- purchase and briefing creative marketing materials, including brochures, flyers, 3 D illustrations, photography, newsletters, and advertisements for web, social media, digital channels, and print. This involves both a client-facing role and basic skills in tools like Photoshop, InDesign, and Adobe Express.- Build project websites in WordPress, curate content for these sites (including text and images), and enhance both the platform and its content.- Plan, lead, and execute small or large customer events to promote new construction projects.- I've held a trust assignment within Heimstaden’s Diversity Board to enhance diversity, inclusion, and belonging at Heimstaden.- Plan, lead, and execute brand awareness projects. - Analyze, plan, and manage vacancy projects for both family housing and student accommodations.

Stockholm, Stockholm County, Sweden

- Lead the operational and strategic efforts of the function toward the company’s strategic goals.- Work proactively and long-term on marketing, sales, and customer-related matters, continuously improving and enhancing these processes throughout different project stages.- Continuously monitor and evaluate sales-driving activities, ensuring that project sales align with the plan, and report sales statistics.- Take overall responsibility for customer-related processes within housing projects, ensuring consistent customer interactions across all channels.- Manage the media mix and drive digital development, ensuring customized communication across various channels.- Oversee external partners and real estate agents, including contracts, evaluations, and potential incentives.- Provide operational support and guidance to the entire business area regarding marketing and sales-related issues.- Supervise a team of three employees, conducting performance reviews, facilitating skill development, managing compensation, and bonuses.- Report directly to the Head of Property Development.

Stockholm, Stockholm County, Sweden

- Initiate and conduct market analyses, target audience assessments, and competitor analyses to inform property acquisitions and/or development projects.- Actively participate in the early stages of property design, collaborating with architects and project managers.- Develop marketing and sales strategies, including creative messaging, project names, unique selling points (USPs), and pricing proposals, in consultation with the marketing coordinator and real estate agents.- Create Marketing and Sales Plans, including marketing budgets and sales targets.- Recruit real estate agents and establish contracts for specific projects.- Drive marketing activities, such as sales launch events, property viewings, advertising (both digital and traditional), and social media campaigns.- Maintain and update content on the website (Episerver), including images and text.- Coordinate and lead customer events, such as informational meetings and site visits.- Serve as the company’s point of contact for specific projects, working closely with real estate agents.- Monitor and report on marketing efforts, proactively suggesting changes or improvements to achieve sales goals.- Initiate and order sales materials, including brochures, product information, and content for the website, social media, and traditional media.- Unofficially lead the marketing team.- Report directly to the Head of Marketing.

Stockholm, Stockholm County, Sweden

Working with Communications manager and the marketing team of Stockholm pride as and advisor for advertising and communication activities, to secure higher visability and increase visitors to the Stockholm Pride!

Helsingborg, Skåne County, Sweden

• Leading creation of creative, commercial and communicative concepts and content, mainly product launches, based on global strategies to reach set sales goals. • Plan, lead, develop and secure quality creation and global content marketing for owned and earned media like webb, mobile and commercial pr but also for social medias as facebook, Instagram and youtube. • Close collaboration with different stakeholders within the different IKEA companies as well as the global in house agency.• Budget responsible with big focus on cost efficiency • Implementing the content on 42 markets globally to secure good results.

Helsingborg, Skåne County, Sweden

• Leading creation of creative, commercial and communicative projects and concepts, to drive traffic and reach the set sales goals based on national business strategies, both strategic brand management as well as more tactic sales campaigns. • Plan, lead, develop, secure quality and implement ad campaigns, pr-productions, ATL & BTL . From creative brief to media buying in close collaboration with media and ad agencies, with contentmarketing for TV, Webb, Mobile, Cinema, Print, Brochures, Radio, OOH and social media as facebook, instagram and youtube• Leading communication for IKEA Food and created the first campaigns for the christmas smörgåsbord for the swedish stores in cooperation with influental swedish chefs. And other campaigns• AFP-contract with TV4/Titan television • Budget responsible with big focus on cost efficiency • Inform and implement content for 20 stores in Sweden to secure quality and set sales goals. • Follow up and analysis of the result in both sales and communication to customers.

Helsingborg, Skåne County, Sweden

• To develop and maintain the CRM strategy B2C in the IKEA loyalty program.• Analyze, develop, optimize, test and follow up of the CRM program to increase the number of members as well as activate existing members through segmentation.• Initiate, create and follow up commercial communicative campaigns and BTL activities to secure goals on activation and sales, through eNewsletters, in store communication and events.• Advertising in IKEA Family Magazine, being the contact for external companies for who and what they offer our members to stay relevant and unique as well as developing their business.• Develop and optimize the national eNewsletter.• IKEA Family shop in shop at the IKEA store, mercandising and keeping the shop in shape as new. • Pricing of the products in the IKEA Family range.• Initiate and implement local activities in 20 stores to meet or exceed the expectations of the members in the programme.

Stockholm, Stockholm County, Sweden

Department manager local marketing/ Activity/IKEA FAMILY/ Småland and personnel reception with staff of 9 employees – Responsible for store Commercial calendar – planning, coordinating and implementing local marketing activities and store activities connected to the commercial calendar. Active member of the commercial management group. IKEA FAMILY manager in store responsible for keeping the shop in shape as new, sales steering. staff schedules, development and coaching

Stockholm, Stockholm County, Sweden

• Daily operations and staffing to secure customer and buying experience and optimize the commercial presentation. Responsible for 5 employees, recruiting, development talks, staff meetings, introduction and training for new employees.

Stockholm, Stockholm County, Sweden

• Offering complete home interior solutions from the individual customers needs and demands, giving quotations on different parts of the home including kitchens. Follow up the results and proactive call backs on inactive quotations and customer satisfaction.

Sundsvall, Sweden

• Personal sales and presentation, unpacking and merchandising.

Sundsvall, Sweden

• Part of 5 theater productions in different specialist roles.

Sundsvall, Sweden

• Teater västernorrland – I HÖGOM TID – Singer and actor. Singing on many events, concerts and stages in Sundsvall.

Sundsvall, And Stockholm

Daily operations, and staffing to secure the customer and buying experience

Webb And Social Media Content

How to create relevant content for web and social media as well as ways of working

Education record

- Platsmarknadsföringens teori - Platsmarknadsföring i praktiken - Hur du kan jobba i sociala medier, event och aktivering, lokalt.

Media Training & Message House

How to plan and execute strategic to tactic PR messages as well as how to handle media situations both proactively as well as in crisis.

Trainee

IKEA Trainee programme in Leadership

Situational Leadership

Through the tools associated with the Situational Leadership® Model, we learned how to be able to approach coaching and influence.

Effective Personal Sales And Sales Technique

Personal sales, motivation and specific sales techniques

Afro American Song And Performing

Singing and interpretting songs, song technique, stage precense, music theory, aso Theater Make up artist course

Trainee

Retail and shop knowledge, merchandising and shop economics, leadership and staffing.

Design And Cutting Clothes/Fashion

Learn how to design and cut clothes and fashion

Gymnasieexamen, Sales, Retail And Marketing

I studied retail, economics, marketing, customer knowledge and care as well as business administration.