Joel Inman Email & Phone Number

Chapel Hill, Nc, Us

Raleigh-Durham, North Carolina Area

• Analyze measurement study results for CPG brands to develop insights on the both the campaign and brand, as well as provide recommendations for the structure and success of future studies.• Work closely with the Marketing Science team to analyze point of sale and mobile traffic data and derive valuable consumer insights for Valassis Digital’s customers.• Analyze client sales data to recommend measurement and campaign strategy, targeting, and set-ups, spend per store ranges, flight length, and store coverage and product groupings.• Use Excel, Tableau, and PowerPoint to build and visualize data sets, and present findings to CPG clients.• Act as the dedicated analyst for PepsiCo, KCC, Phillips, Pfizer, Reynolds, and Georgia Pacific.• Built a comprehensive data set of prior PepsiCo campaigns to date using Excel and Tableau. Created a comparative analysis to track patterns and trends between sales lift and foot traffic lift results.• As part of the feasibility team, work to determine the best approach and methodology for new or ad hoc measurement campaigns.• Perform ad hoc data analysis outside of measurement studies to lend insight and context to brand campaigns as a whole.• Responsible for contributing new ideas for types of analyses and data visualizations to drive product innovation.

Raleigh-Durham, North Carolina Area

• Responsible for tracking campaign performance, making optimization recommendations, and troubleshooting when necessary to ensure campaign performance exceeds client expectations and delivers desired results.•Led KOCs for non-key accounts to explain measurement methodology, and confirm measurement details and campaign set up.•Wrote the Sales Analysis Plans and assisted IC in filling out the Item Discover file for non-key accounts, including: Electronic Arts, Central Garden & Pet, PPG, First Quality, and COTY•Participated in key account KOCs to confirm campaign set up and to help client, IC, and AE strategize for campaign success on accounts including: Coca-Cola, Philips, Pfizer, Nestle, Colgate, Kraft, and Pepsi.•Presented sales lift insights reports for non-key accounts and participated in Insights presentations for IC key accounts.•Analyzed CTR campaign data to derive insights to make recommendations to MaxPoint’s customers.• Managed key client relationships by developing creative solutions, presenting valuable post-campaign insights, and providing superior customer service.• Analyzed performance data, actively seek out narratives to share with clients and internal teams.• Worked cross-functionally with Analytics, Sales, and Product Management teams to ensure client’s needs are met.• Communicated with sales representatives and assist with the development of presentations, proposals, and other collateral essential to winning new business.• Generated media plans, IOs, and other pre-campaign assets.• Assisted in the execution of the monthly billing processes.• Traveled as necessary to assist sales representatives and clients.

Raleigh-Durham, North Carolina Area

• Managed client’s SEM, SEO and Social campaigns as well as created a variety of digital content.• Responsible for overseeing the content and performance of over 250 digital advertising accounts.• Called clients bi-monthly to cover reporting, suggest optimizations, and answer questions.• Acted as the single point of contact for clients including handling escalations, questions, and concerns. • Responsible for managing client expectations and success.• Used a variety of systems including AdWords to research trends and analyze accounts to optimize SEM campaign performance and content.• Communicated strategies and program expectations to clients with a broad range of SEM and SEO experience.• Prepared educational client facing content and presentations as well as compelling client reports.• Understands client’s needs, identifies and resolve challenges, builds and maintains positive client relations through regular communications and support• Created and edited display ads in PlaceLocal.• Project and account oversight and ownership of activity related to client contracts, deliverables and service solutions, while exchanging relevant information in an organized manner• Managed a new hire mentee every 90 days to bring them up to required performance levels.• Worked with internal and external clients to increase web traffic and escalate issues to the appropriate teams.• Analyzed current work methods as part of a six member Quality Council to improve department processes.

Raleigh-Durham, North Carolina Area

• Researched, developed, and edited engaging content that follows SEO guidelines and integration – title and heading tags, meta descriptions, keywords, and strong content that results in fluid and relevant landing page.• Edited content according to set style and editorial guidelines for grammar, spelling, style, consistency and quality.• Used AdWords, Analytics, and internal systems to analyze account performance to identify and address any opportunities for SEM campaign improvement.• Responsible for investigating and optimizing underperforming SEM campaigns and evaluating keywords to maximize organic and search ad rankings.• Researched current online trends and search engine policies to keep content fresh as well as performing keyword research and optimizing ad and landing page copy.• Responsible for copywriting, proofreading, and editing the digital content of underperforming accounts in order to increase content appearance and performance on search engines and IYP sites.• Researched client industries and created unique and compelling content for a large array of businesses and verticals.• Responsible for writing and copyediting web content, ad copy, and business profiles.• Worked on a rotating schedule to quality check all team work and provide editorial feedback.• Researched escalations from internal clients to resolve content and performance issues.

Raleigh-Durham, North Carolina Area

• Wrote and edited the digital content of new accounts in order to maximize opportunities for appearance on search engines and IYP sites.• Presented on key accounts to demonstrate editorial and research processes.• Learned and used several content management systems to manage content and escalate issues.• Created compelling content for a variety of industries, creating unique content for similar businesses.

Raleigh-Durham, North Carolina Area

• Responsible for handling reservations and assisting wait staff with dining room service and room service.• Worked closely with all hotel staff to provide excellent customer service in both the dining room and all areas of the hotel.• Built and maintained relationships with guests to increase revenue and customer retention.

Banner Elk, North Carolina

• Operated the bar in a fine dining environment, taking inventory of 4 wine cellars and educating guests on all wines.• Managed the upstairs of the restaurant and oversaw back wait staff and operations.• Trained on wine including appellations, wine making, and wine pairings and features. Studied and mastered extensive wine book.• Responsible for balancing all checks at the end of service.• Assisted owner in managerial duties including running dinner service, complete inventory, and scheduling.

Carrborro, North Carolina

Chapel Hill, North Carolina

Graduate Certificate, Applied Statistics And Data Management, 3.9

Bachelor’S Degree, English

Activities and Societies: Dean’s List Honors Program Tennis Club Honors Club

High School, International Baccalaureate Program

Activities and Societies: School Newspaper Tennis Team Soccer Team