In my role, I lead Marketing functions across our portfolio of companies:- Develop annual marketing strategies- Lead a team of cross-functional marketers- Set current and long-term goals for internal teams- Design and review Marketing budgets- Monitor all marketing campaigns and improve them when necessary- Prioritize marketing projects and allocate resources accordingly- Conduct market analysis to identify challenges and opportunities for growth

• Build, manage, and coach a high-performing sales and marketing team• Direct the company sales and marketing strategy to identify and develop new opportunities• Research and develop strategies which identify opportunities for product development• Develop and manage sales and marketing budgets• Direct and support market research collection, analysis, and interpretation of market data for short- and long-term market forecasts and reports• Set specific quarterly and annual sales goals and work to ensure that productivity goals are met

My responsibilities include:• Lead both corporate and field marketing departments and initiatives• Develop and implement the annual marketing plan to increase brand awareness and achieve company objectives• Drive efforts for supporting national and regional go-to-market strategy, including strategic target markets• Set current and long-term goals for the marketing team• Oversee the implementation of the marketing strategy, including campaigns, events, digital marketing, and print collateral• Collaborate with all departments to enable teams to meet current and future objectives by providing them with appropriate tools and materials• Build, develop, and manage a team capable of carrying out the necessary marketing strategies and tactics• Provide coaching, leadership, assistance with resources, and strategy development• Promote a corporate culture of high performance and continuous improvement that reinforces the company’s core values• Establish and monitor staff performance and development goals, assign accountabilities, set objectives, establish priorities, conduct annual performance reviews, and administer salary adjustments

• Led the team of salespeople and mechanics• Head decision-maker for product selection and procurement• Lead role in customer acquisition, retention, and growth• Worked with marketing agencies to produce online and print advertising• Developed purchasing plans in order to meet company revenue projections and goals• Organized and promoted cycling events in the community