Senior Director, Marketing
Irvine, California, Us
My responsibilities include:• Lead both corporate and field marketing departments and initiatives• Develop and implement the annual marketing plan to increase brand awareness and achieve company objectives• Drive efforts for supporting national and regional go-to-market strategy, including strategic target markets• Set current and long-term goals for the marketing team• Oversee the implementation of the marketing strategy, including campaigns, events, digital marketing, and print collateral• Collaborate with all departments to enable teams to meet current and future objectives by providing them with appropriate tools and materials• Build, develop, and manage a team capable of carrying out the necessary marketing strategies and tactics• Provide coaching, leadership, assistance with resources, and strategy development• Promote a corporate culture of high performance and continuous improvement that reinforces the company’s core values• Establish and monitor staff performance and development goals, assign accountabilities, set objectives, establish priorities, conduct annual performance reviews, and administer salary adjustments
