Joe Little Email & Phone Number

Scottsdale, Arizona, Us

Scottsdale, Arizona, Us

Hollywood, Fl, Us

Led team to produce new ideas for company branding, promotional campaigns, and marketing communications by collaborating with the marketing and sales departments in developing plans, analyzing results, and identifying opportunities.Concepted and designed new web environment style and content. Presenting project information and supervising and gaining approval for all work completed by various teams including IT, UX, and executive. Launched project management platform to better align with digital marketing strategies, business goals, and timelines. Assisted in launch plan and development of multiple customer-facing tools and platforms.Built and refined creative team by recruiting and training team leads and designers while managing the creative process from concept to completion.

Boca Raton, Florida, Us

Created video marketing strategy and directed content for multiple distribution platforms and channels. Collaborated with marketing, sales, operations and customer support, resulting in a clear go-to-market strategy, targeting pain points in the customer journey with the goal to increase loan application to close percentage and improve overall experience throughout the full customer lifecycle.Produced multiple videos including In-process customer walkthrough videos with variations for each loan category/type as well as various other personalization customizations created in-house and managed by a third-party.Directed and launched a series of connected TV commercials targeting FHA and VA homebuyers leading them to retargeting campaign utilizing video and motion ads.Managed outside vendor relationships with artists and third-party content developers, including assignment timelines and associated budgets.

Fort Mill, Sc, Us

Responsible for innovation and end-to-end launch of web products. Developed and defined goals, created and reinforced a product vision to maximize value.Developed product roadmap as a strategic visual summary and detailed action plan outlining the intention and direction for the product offering over time.Helped anticipating the needs of clients with customer journey mapping. Using market knowledge and customer experience skills to anticipate problems and develop possible solutions or responses.Partnered with cross-functional teams and various stakeholders, including executive, third-party, data analytics, creative design, user experience, web architecture, and development teams to develop products that customers will love and delivers on all requirements and business needs.

Fort Mill, Sc, Us

Managed creative team through re-brand. Helped develop new online experience via website including logged-in account management portal, company website and various sub sites.Developed strategy and creative for customer journey supporting sales retention, standardized communication, and cross-selling. Designed and planned environmental graphics, glass treatment, and messaging in the new 150,000sf HQ. Started a marketing project workflow process and helped drive efficiency by assisting in the creation of best practices and process improvements on an ongoing basis.

Fort Mill, Sc, Us

Managed events, apparel, building aesthetics and brand development for Movement and a diverse mix of sub-brands: Insurance providers, schools, banks and international humanitarian projects.Delivered market research to team of writers, art directors and video producers. Leading role in the establishment of short/long term goals, brand building strategies and guidelines across all B2B and B2C channels.

Fort Mill, Sc, Us

Managed events, apparel, building aesthetics, and brand development for Movement and a diverse mix of sub-brands:Insurance providers, schools, banks, and international humanitarian projects.Delivered market research to a team of writers, art directors, and video producers. Leading role in the establishment of short/long term goals, brand building strategies, and guidelines across all B2B and B2C channels.Provided leadership, inspiration, and understanding of creative processes for all teams including design, print, photography, video, animation, copywriting, web, and social media.Built strong relationships and clear communication with executives ensuring creative resources and project timelines were aligned the with goals, strategy, and direction of the organization.

Fort Mill, Sc, Us

Recruited, hired, and coached a 10-person team of producers, photographers, and animators creating video marketing content resulting in increased sales conversions and brand awareness.Created and managed a program to produce commercials for over 8,000 real estate agents. This included coordinating training, budget, and travel logistics for 60+ trips annually across the US.

Us

Transformed dysfunctional sales team into top preforming team in the region by continually developing new strategies and utilizing proven sales practices.Launched ongoing B2B sales channel by delivering cost effective and unique solutions to meet the demands of local businesses.

Produced weekly TV broadcasts for local & international distribution. Managed all live production and post production teams and deliverables.Directed procurement and installation of $1.5 million video system in convention center and managed streaming and live production for several additional locations with annual budget of 100K+