Member of the board in Helkama Rent Oy, company owned by Helkama-group and operating the Avis and Budget brands for car rental and mobility services in Finland

Leading Wolt Market business in Finland, reshaping and rethinking the grocery retail by offering consumers an easy and convenient way to their weekly shopping or sudden grocery needs done via Wolt app.Wolt Market currently operates multiple in 10 cities across Finland.

Board member of Barona group's logistics business, specialised in indoor logistics staffing, recruiting, outsourcing and 3PL warehousing solutions. Involved in strategic business decisions, scenario planning and supporting the operative leadership with the development of the business.

Leading the new Mobility business unit with full P&L responsibility in Fortum Consumer Solutions division, which is serving ca. 2.4m customers with energy related services in Nordics. Responsible for developing and growing a consumer-focused digital offering of a leading Nordic e-mobility service Fortum Charge & Drive for public charging, home & destination charging solutions and other new mobility-related services in Norway, Finland, Sweden and beyond.

As a GM, had ownership of P&L, strategy, operations and business growth for the countries and region I managed (Finland, Sweden and Norway as Nordics subregion from 2018 onwards). Leading cross-functional leadership group and operations team to drive fast and profitable growth, operational excellence and continuous improvement of the service and customer experience in the region. Public spokesperson for Nordics PR and communications, closely involved in commercial partnerships, political relations and regulatory reforms. Member of Northern European leadership team reporting to Uber’s EMEA VPs.

Following the Nordic expansion, worked on supporting Uber's business and presence in Finland.

Worked on and drove new market entries and product launches in the Nordics expanding Uber’s presence in the region from 1 country to 4 during the fall of 2014.

Business manager in Vestas Northern Europe Nordic and Baltic sales organization. Successfully leading sales projects, driving business development and building stakeholder relationships to advance power plant and service sales in Finland during wind power market opening. Managed Nordic and international customers (utilities, investors) and deals in worth tens of millions of euros. Led a cross-functional project teams of technical, legal, operations and service managers during numerous contract negotiations, customer interactions and new sales opportunity analysis.

Participating in Vestas Graduate program, two year professional development program for recent university graduates.First rotation of 8 months in Vestas HQ, Randers, Denmark. Working in Enterprise Architecture & Innovation (Sept-Dec 09) and Service Strategy Office & Excellence (Jan-Apr 10), taking part in development of enterprise architecture and aligning it with Vestas business strategy. Conducted stakeholder mapping, reported on budget and project portfolio issues to management and drove process development initiatives. Second rotation in Government Relations at Vestas Americas in Portland, Oregon. (May-Dec 10). Worked with regulatory and legislative issue in North American market, developing communications and supporting Sales in business development, regulatory affairs and sales lead analysis.Final rotation in Sales at Vestas Northern Europe in Malmö, Sweden. Focus on business development and sales activities in the Finnish market, initiated worked that was continued in a full time position for the following 2 years.

Working in Information and Decision Solutions department, analyzed the feasibility and developed a business model for a new global technology service to P&G´s key customers, world´s largest retailers. Responsible for project planning, stakeholder management and execution.

Design and managed retail shelf design in baby food category. Developed methods and processes to redesign the category offering. Responsible for creating designs to pilot projects with Finland´s major retailers.

Coordinated research/questionnaire phase for a retail market research conducted in Spain. In daily communication with Spanish partners. Participated in reporting of results for various market studies to key customers.

Responsible for sales of professional recruiting services. Worked closely with top and HR management, especially on ICT and financial sectors.