Joel J. Cook is a Grammy Award nominated CCO and creative director. He also is a writer and producer of video and film. In his 20-year career, Joel has developed strategies and creative direction for an eclectic portfolio of clients in the music, entertainment, and sports industries including: MLB, NFL, Dude Perfect, Jennifer Lopez, Khalid, Weezer, Beartooth, Thirty Seconds to Mars, Underoath, Smashing Pumpkins, The Midnight, Flor, Death Row, Des Rocs, Elektra Records, and Fueled by Ramen. Since 2017 Joel has been Partner and CCO for Tension Division (TNSN DVSN) - a creative management and storytelling agency based in Tampa, FL. Tension Division specializes in the creative direction and management of full album campaigns, executive production of video content, music videos, and merchandise development.Joel is also Equity Partner & Brand Strategist for King State (coffee & beer brand with a restaurant in Tampa & St Petersburg Florida) • 20 years of experience in a creative direction and marketing role in music, entertainment, and sports for creative agencies, brands, and record labels • Proven management experience in sports and music where both creativity and business are equally activated• Comprehensive understanding of the music industry as a whole• Passionate about music, and true knowledge of bands in various genres• Passionate about sports, and true knowledge of teams and players in all major league sports• Strong relationship and network building skills• Deep understanding of storytelling across varied social formats• Driven executive producer and writer of video content and film