Joel Ehrlich Email & Phone Number

New York, NY, US

New York, NY

Leverage extremely successful business and media career to instruct advertising, marketing, and branding undergraduate courses in a college classroom environment. Receive superior marks from students on course/lecture evaluations, with emphasis on cultivating an open, approachable and enjoyable learning experience. Develop course syllabus, activities and.

New York City

• The Harmony Group provides consulting in branding, creating new streams of revenue, crafting roadmaps to success to win in today's nanosecond complex marketing environment. We use all integrated marketing communication.
• Led sales and marketing activities for largest regional publisher of health and lifestyle magazines in the New York tri-state area as external EVP of Sales and Marketing for Wainscot Media
• Provided executive leadership and expertise as external CMO for International Fight League during launch phase; negotiated and secured critical licensing and distribution deals
• Developed branding roadmap and orchestrated social media activities for ScareMeNots, a preschool oriented intellectual property
• Advised founders of StarGreetz on branding and marketing their cloud-based SAS advertising platform
• Executive produced a rock musical and teen horror movie. Associate Produced Wedding Singer and The Grinch Who Stole Christmas along with developing Broadway destined The Great Game. Co Founded the Phyllis and Joel.

New York City Metropolitan Area

Montvale, New Jersey

• Engaged through The Harmony Group for a full-service communications company that specializes in home design, health and lifestyle content as well as custom publishing.
• Managed the sales and marketing team while serving on the executive committee and Board of Directors
• Reorganized the sales team and added a marketing function to develop support, new ideas and digital technology to the company
• Created brand extensions, developed websites, events, and initiated social media

Greater New York City Area

• Engaged through The Harmony Group for the world's first team-oriented mixed martial arts league.
• Developed sales and marketing strategy of brand, promotional licensing, events, and management of contracted athletes
• Negotiated with broadcast and cable networks resulting in partnership with Fox Sports Network to present programming and sell jointly with their ad sales group
• Secured the participation of celebrities and partners at key events, teaming with companies such as Microsoft Xbox, Sandals, and Everlast

New York City Metropolitan Area

• Developed and marketed innovative curriculum-based programs that put media, pharmaceutical, and children’s companies in schools through educational modules, digital media, product samples and bilingual programs
• Partnered with teachers and corporate clients to increase adoption and generate 300% profit growth over 3 years

• Monetized and developed new intellectual property revenue streams for Batman, Superman and other DC Comic superheros through licensing, motion picture/animation rights, custom publishing, specialty food branding, and.
• Developed multi-million dollar advertising campaigns featuring DC superhero “spokespersons”
• Generated more than $350M in brand exposure and media support while increasing promotions revenue by 400%

• Grew Marvel brand and created new revenue streams by leveraging such Marvel characters as Spider-Man, X-Men, Hulk and Captain America across all Marvel Entertainment Group companies with partners and licensees.
• Drove retail sales growth through creation of integrated promotions with leading retailers such as Wal-Mart, Target, Kmart, Toys R Us, Sam Goody, and Payless Shoes

Greater New York City Area

• SVP/Group Publisher, Modern Bride Group (1992 - 1993)
• Doubled profits in 18 months through strategic realignment and effective P&L management, inclusive of overseeing sales, marketing, editorial, production, circulation, finance and business development.
• Launched Health Kids division of magazines, customized multimedia programs, and new cable TV show; led a staff of 25 sales, marketing, and editorial professionals to achieve significant profitability within three years
• Created customized publishing programs for Johnson & Johnson, Hasbro, Fisher-Price, Disney, Sears, Schering-Plough, Gerber, and Procter & GambleSVP/National Advertising Director, American Baby Group (1987 - 1989)
• Recruited to lead company into new era of integrated marketing while overseeing sales and marketing for $35M niche publishing group consisting of magazines, TV, direct mail, couponing, and sampling; increased profits 30%

Lyndhurst, New Jersey

Created, sold, and implemented strategic and tactical educational programs designed to change physician and consumer behavior. Worked closely with executives at Johnson & Johnson, McNeil, Mead Johnson, Sandoz, General Foods, Ortho, Smith Kline & French and other Fortune 500 companies in the fields of birth control, hypertension, nutrition, and preventive.

Montvale, New Jersey

Oversaw complete P&L of 3 medical publications. Contemporary OB/GYN, Contemporary Pediatric a new publication I launched, and Diagnosis Magazines.