Brand Manager - Sunkist India
Mumbai Area, India
Future Group - India’s largest modern retailer, catering to 600 million customers, across 2000 retail stores; valued at $2 Bn Sunkist, a 120-year old USA-based FMCG, now a JV with Future Group in India• Reported directly to the CEO of Future Group, Mr. Sadashiv Nayak, and Director of Future Group, Mrs. Ashni Biyani; worked with an indirect line of reporting to the Global Director, Mr. Mazen Safadi; mentored by Founder and MD, Future Group, Mr. Kishore Biyani• Elevated to this role, from among 2000 applicants, through a Future Group talent identification program, Ban Jao Biyani (loosely translates to Become Biyani)• Handled brand’s business expansion in India; managed a new product development team of 5, vendor management team of 3, packaging team of 3, and logistics team of 15 and key regional sales resources; acted as the single-point-of-contact for the team in the USA • Aligned new strategies for the brand; identified new potential markets and business silos; explored new product opportunities, launched 2 categories of products; analyzed sales trends, and represented infographic statistics; conducted below-the-line marketing activities for product launches; enabled ~230% growth in monthly sales.