Joel Joseph Email & Phone Number

Bengaluru, Karnataka, India

Bengaluru, Karnataka, India

• Improved the funnel performance across Eligible-Applied customer stage by 11% by reducing the customer touch points• Conducted market research for phygital lending market and onboarded 10+ partners to expand business across DSA channels• Supervised day-to-day business and tech related activities for partner and DSA channels thereby increasing business volume by 28%• Ideated and released multiple APIs that retargeted customers and reduced customer drop offs across the stages in the funnel• Collaborated with partner channel to promote the product through direct marketing campaigns across digital channels

Bengaluru, Karnataka, India

• Created customer drop off communication life cycle to reduce drop off during platform transition from partner channels by 20% and had a click rate of 26%• Navigated customer responses through outbound calls to understand the pain points and provided data backed resolutions• Refined the UI to increase brand visibility and added trust markers to App and Web journeys to increase customer recollection

Ghaziabad, Uttar Pradesh, India

Enactus is a globally recognized and connected club of social entrepreneurs, striving to provide a social benefit from business ventures.Roles and ResponsibilitiesContent head of Senior Enactus Executive Committee IMT Ghaziabad, 2021-2022Spearheaded content creation for social media channels, which saw an increase of 184% followers in a year

The Daily Writers (TDS) is a digital platform that connects aspiring writers with vivid readers. TDS encourages user-generated content writing and publishes articles on the author's behalf.

Pune, Maharashtra, India

Project: Formulation of loyalty and consumer habit formation program for credit cardConducted primary & secondary market research to analyse the impact of rewards in 600+ credit card users worldwide.Carried out STP to understand 7 unique customer profiles & developed specific reward features to acquire each of them.Executed competitor analysis for 35+ UPI, credit card companies and determined the POP, POD, and core competencies.Incorporated innovative new-to-market reward features that guaranteed an increase in consumer spending by 54%.Conducted unit economics that ensured 22.22% additional profitability, Developed GTM strategy for the program.

Christchurch, Canterbury, New Zealand

Market research- Carried out market research to understand the public's perception, especially millennials, Gen-Z, Rangatahi, and young women, on the sustainable and clean energy sector. Customer profiling- Profiled the target market into different categories based on factors such as- their perceptions of the energy sector, corporate and social values, importance of social media, commitment towards society and the environment, educational background.Literature review- Formulated a literature review based on the research insights and submitted a consolidated pitch deck on the findings and recommendations. Workforce evaluation- Evaluated the feasibility of hiring a young workforce to the energy sector by finding out their needs, demands, and expectations from the employment opportunities.

Dehradun, Uttarakhand, India

FMCG Branding- Carried out market research, competitor analysis, and end-to-end launch strategy for organic FMCG products such as honey, rice, and multigrain snacks. Executed pricing strategies to price the products after analyzing the competition and external environment. Provided packaging and positioning suggestions for the brands in the e-commerce platforms. Product management- Developed product framework and prototype for a service listing app- Listazza. Formulated a business model for the App from scratch. Designed the workflow, benchmarking, features, and operational strategy for the App. Aided in creating the mobile interface of the App during launch. Social media management- Managed social media content and promotion for Startup Naukri’s clients. Worked as a content creator to aided clients by making presentations and posters. Marketed client products and ideas to bring in funds for them through events, sponsorships, and incubations. News channel management- Launched Instagram news channel- News4college- targeting college students. Managed and mentored five news anchors. Created content for the channel and guided the news anchoring process. Carried out market research and analysis on social media and digital marketing tools, like Publer, HubSpot, Hootsuite, Squarelovin, etc., and suggested their deployment to boost the reach and popularity of the channel.

Hyderabad, Telangana, India

Outbound Marketing and Sales Development: Aided in new customer acquisition of potential institutes in South India, with whom Phoenix Global can work. Executed market research in the sector and the subsequent shortlisting was done based on benchmark factors like the program the institute offers, batch strength, and the committee culture of the Institute. Marketed the company's offerings to 16 potential institutes and kept close contact with them for collaborations through emails and calls. Sales Presentation: Delivered sales pitch and presentation to clients after identifying the clients' needs, presented the right solutions and offered Phoenix Global's best offerings. Contracting, Negotiation, and Closing: Created a good rapport with the clients and negotiated business according to the clients' requirements. Constantly remained in contact with clients to close the deals. Customer Feedback: Surveyed the needs and expectations of clients from the product offerings of Phoenix Global, communicated the same to the leadership team and provided suggestions in the program to improve on being more customer-centric.

Kannur, Kerala, India

Raised business worth Rs.2.4 Cr+ to deposit and insurance portfolio, handled top clients, Created rapport with potential high-value customers, acquired them & netted sales of Rs. 50 lakhs+ after securing the role of Relationship Manager. Supervised and mentored 22 direct reports, resulting in their improved performance & meeting assigned targets swiftly

Darjeeling, West Bengal, India

Contributed to CASA by delivering accounts of Rs.35 lakhs+ when posted as Business Development officer in Darjeeling

Chennai, Tamil Nadu, India

Achieved target expectations by bringing in credit business worth Rs.1.7 Cr+, assisted in reducing NPA from 1.2% to 0.70%, established & maintained relationships with high-end clients after attaining the role of Credit officer in Chennai

Kochi, Kerala, India

K J Traders was a GST registered private firm established at Kochi in Kerala, India. K J Traders provide waste management solutions to industries by providing technological processes to convert biodegradable waste into value-added products such as biofertilizers, organic manure, and animal feed.Roles and ResponsibilitiesPioneered new technology, Promoted & Marketed the firm’s services, and generated sales revenues of Rs.16.00 lakhs+Implemented effective supply chain strategy, logistics of raw materials & products using client resources as leverage.Recruited, Trained, and Managed a team of 12 to aid in operating the firm, achieving operational efficiency, and sales.Accelerated the growth of the firm by getting incubated at IIM Lucknow-SCIFI & getting registered as a Flipkart seller.Planned and effectively handled the Budget, P&L, Balance sheet, and all other financial aspects of the firm.

Pgdm, Marketing, 82%

Activities and Societies: Billion-Dollar Idea, International Competition Winner, NZ Education | National Semi-Finalist, Global Students.

Bachelor Of Technology - Btech, Mechanical Engineering, 7.28 Cgpa

Activities and Societies: Elected Placement Representative among 600+ students | Head of Events Committee, Bharatham- Flagship Arts.