Joel J. Soucie Email & Phone Number

Soucie Digital Consulting specializes in providing consulting services to businesses ranging from start-ups and SMB’s, to large scale national and global enterprises spanning industry verticals. Not only do I help my clients navigate the ever-changing digital landscape, I focus on developing strategies that create opportunities to get the right message at the right time in the right channel to the right person for the right return on investment.Consulting Services Include:Digital Strategy & Planning | Integrated Digital Campaigns & Marketing | Digital Advertising & Media | Search Marketing (SEO & PPC) | Customer & User Experience (incl. segmentation, targeting, personas & journey mapping) | Inbound Marketing & Content Planning | Marketing Automation | Digital Customer Relationship Marketing | Digital Channel Strategy & Planning (paid, owned & earned) | Social Media & Community Management | Website & Ecommerce Strategy & Planning (cross device/responsive) | Measurement Analytics Strategy & Planning | Technology & Implementation Consulting (incl. content and/or experience management systems) | Key Account Management & Planning | Program/Project Management & Planning

Malvern, Pa, Us

Brava is a digital based social influence interaction marketing agency with a relentless focus on creating experiences rooted in strategy, data and technology that foster meaningful relationships between brands and customers while generating interactions that inspire, influence and delight. Coupled with our experiences, we connect advertisers and influencers with the most relevant social networks in order to create organic engagement, word of mouth, and traffic for brands and are fueled by our passion for what we do. Proud to represent a network of more than 200 current and retired professional athletes including some of the biggest names in sports, our influencers have the ability to reach an audience of over 30 million across social media channels.

Served as Director of Client Services, a Sr. Leadership level position, leading and overseeing both Account and Program/Project Management at Delphic Digital. Responsible for client relationship, account and delivery management across Delphic Digital’s diverse roster of 45+clients spanning industry verticals such as; Technology, Entertainment & Media, Healthcare & Life Sciences, Retail & Consumer Products, Financial & Insurance, Professional Services, Education & Non-Profit and more.Developed and implemented approach to strategic account planning for client campaign and program development focused on user centric approaches supported by research, analytics and data delivering against goals and objectives to drive business results for our clients.Led strategy and development of response for Comcast new business pitch. Directly led Comcast engagement and relationship as Client Partner as well as project level team in the development and delivery of initial “Movers Edge” project with Comcast aimed at redesigning the existing online movers experience UI/UX, migrating to Sitecore CMS as underlying platform and building out new “Movers Buyflow” within Comcast.com.Grew Comcast relationship from one time project to ongoing engagement across multiple initiatives and work streams on Comcast.com including strategic Digital Targeting Initiatives, Time Warner/Comcast Merger efforts, Bulk MDU Service Upgrade Pilot and Buisness.Comcast.com site redesign making Comcast Delphic’s largest client account and it’s first ongoing engagement/relationship with an enterprise level organization.

Calgary, Alberta, Ca

Senior account and management team member responsible for the strategic direction and client relationships of Nissan North Americas IAoR digital/social/mobile account; a +$25M contractReported to and collaborated with mid-senior to senior level Nissan North America management and executives on key digital performance indicators providing key insights for how the medium drives engagement, consideration and sales for their products while also building strong long term relationships between agency teams and clientsExecuted strategic cross channel plans for large scale new product launches and promotional properties which Nissan North America participates, including the All-New Nissan LEAF, Versa Sedan, Pathfinder and Altima launches and GT-Academy, Pathfinder Xbox Kinect, Team Radio Shack and Heisman Trophy PartnershipsExecuted, directed and oversaw all aspects of Nissan North Americas NissanUSA digital business, Brand launch initiatives, website redesigns, Search Engine Optimization and Marketing plans, Social Media integration, Mobile site and campaign planning, program metric reporting and analytics, as well as budgetary and personnel responsibilities.Lead multi-disciplinary digital staff including account management, project management, account planning and strategy, creative, business intelligence and digital technology across multiple offices and locations as well as successfully integrated with partner agencies and Nissan North America divisions and departments to deliver deliver integrated cross channel programs.

Long Beach, Ca, Us

• Develop and direct long and short term marketing strategies, objectives and goals in the digital space for Nissan North America to impact brand awareness, consideration, ROI, conversion and lead generation• Develop strategic digital marketing initiatives and oversee executions of Nissan campaigns and product launches including website, micro-sites, and mobile channels• Responsible for the successful planning, development and ongoing site optimization strategies based on the evaluation and interpretation of site and program metrics for Nissanusa.com• Direct the development and integration of strategies with multiple agency partners and vendors to maximize on and offline marketing synergies for the Nissan Brand• Lead multi-disciplinary digital staff including account management, project management, account planning and strategy, creative, business intelligence and digital technology• Develop and manage Nissan Interactive budgets and agency revenue projections

Detroit, Mi, Us

• Directed cross-functional teams as program and agency lead in the creation and implementation of Lincoln Brand and Ford Car digital initiatives • Led development, ongoing maintenance and site optimization of Lincoln Brand and Ford Car websites to continually maximize ROI, conversion and lead generation • Responsible for the planning and day-to-day tactical implementation of client integrated digital marketing programs for the Lincoln and Ford Car brand sites• Worked with and directed the integration of strategies with agency partners for both the Lincoln and Ford Car Brands• Oversaw and led development of new product launches for both the Lincoln and Ford Car brands including web site, online media and social media executions• Worked with client in establishing long and short term marketing objectives and goals in the digital space

Cincinnati, Ohio, Us

Sr. Contributor – Engagement Management• Responsible for the successful planning, management, budgeting and delivery of large-scale initiatives and client engagements as well as multiple smaller engagements for the Chrysler Brand• Managed Chrysler Brand Interactive Client relationship as well as Chrysler Brand Marketing Director expectations• Coordinated multiple external agency partners and vendors to successfully launch integrated digital campaigns and product launches• Responsible for the successful planning, development and ongoing maintenance of Chrysler.com, online media and integrated interactive campaignsContributor – Engagement Management• Program and agency lead for DaimlerChryslers Chrysler, Dodge and Jeep Brand Direct eMail Marketing Programs• Developed strategic eMail marketing campaigns and communication plans for Chrysler, Dodge and Jeep Brands• Developed Direct eMail Marketing best practices for Chrysler, Dodge and Jeep Brands eMail marketing programs where none previously existedAssociate Contributor – Engagement Management• Responsible for planning managing and controlling budget of small to medium sized projects for the Jeep Brand web site and online media programIntern – Engagement Management• Learned to plan, manage and produce interactive marketing initiatives within a digital agency

Master'S Of Science, Internet Marketing

Bachelor Of Applied Arts, Integrated Public Relations, Marketing And Advertising

Education record