Joel Laffer

Joel Laffer Email and Phone Number

Senior Vice President of Marketing Operations and Advertising Strategy @ Hearst Newspapers
New York, NY, US
Joel Laffer's Location
New York, New York, United States, United States
About Joel Laffer

I am a results-driven digital marketing executive with a diverse skill-set across several disciplines including B2B Marketing, Large-Scale Digital Ad Operations, Online Marketing Acquisition, Product Management, Sales Operations, and Corporate Communications. I have a proven track record for driving profitable growth and complex business objectives through relentless focus, collaboration, analytics, and leadership.I currently run group-wide marketing operations for Hearst’s portfolio of local news websites reaching 60M consumers each month, and its comprehensive suite of digital marketing services, powering campaigns for tens of thousands of local businesses. Additionally, I am responsible for product marketing and ad sales strategy for Hearst’s market-leading news / media outlets across the country. Prior to Hearst, I was VP of Marketing for Booker (acquired by MindBody for $150M), where I led a complete rebrand and customer acquisition overhaul that played a key role in quadrupling revenue over 18 months. Prior to Booker, I was VP of Marketing for Yodle (acquired by Web.com for $342M), the largest independent provider of local search marketing to over 35,000 local and national brands in the U.S. I was a member of the leadership team that built the company from $3M of revenue and 50 employees in 2007 to $90M of revenue and 750 employees in 2011. Prior to Yodle, I held marketing and product leadership positions at Register.com (acquired by Web.com for $135M) and FatWire Software (acquired by Oracle for $163M).

Joel Laffer's Current Company Details
Hearst Newspapers

Hearst Newspapers

View
Senior Vice President of Marketing Operations and Advertising Strategy
New York, NY, US
Website:
JoinHNP.com
Employees:
3636
Joel Laffer Work Experience Details
  • Hearst Newspapers
    Senior Vice President Of Marketing Operations And Advertising Strategy
    Hearst Newspapers
    New York, Ny, Us
  • Hearst Newspapers
    Senior Vice President Of Marketing Operations & Advertising Strategy
    Hearst Newspapers Jul 2013 - Present
    New York, Ny, Us
    Lead an incredible team that creates and delivers a robust set of marketing solutions, including: - Display ad optimization across Hearst’s premier portfolio of local news websites reaching 60m consumers each month - Digital Marketing Services multi-channel campaign management for SMBs (LocalEdge) and agency-level advertisers (INVUE)Additionally, I am responsible for product marketing and ad sales strategy for Hearst’s market-leading news / media outlets, including Hearst Connecticut Media Group, Albany Times Union, Houston Chronicle Media Group, Hearst Media San Antonio Group - SA Express-News, Hearst Bay Area - SF Chronicle, and our TX / Midwest Communities.
  • Booker Software
    Vice President Of Marketing
    Booker Software Feb 2012 - Jul 2013
    New York, New York, Us
    Scaled B2B Marketing function at Booker by initiating and executing a complete company re-brand, department reorganization and build-out, and demand generation overhaul. Results of department revamp played a key role in quadrupling revenue and securing $27.5M series B of financing led by Bain Capital Ventures. Acquired by MindBody for $150M.
  • Yodle
    Vice President Of Marketing
    Yodle Sep 2007 - Feb 2012
    New York, Ny, Us
    Played an integral role in building out Yodle’s direct SMB sales model, which has become the industry standard, through disciplined marketing and sales operations initiatives. Member of the leadership team that grew the local online advertising provider from $3M of revenue and 50 employees in 2007 to $90M of revenue and 750 employees in 2011. Acquired by Web.com for $342M.
  • Register.Com
    Product Manager
    Register.Com Apr 2005 - Sep 2007
    New York, Ny, Us
    Launched highly profitable products to help SMBs build out their web presence and optimized several large-scale online acquisition channels, which contributed to a dramatic increase in profit from $15M in 2005 to $30M+ in 2006. Acquired by Web.com for $135M.
  • Fatwire Software
    Marketing Program Manager
    Fatwire Software Feb 2002 - Apr 2005
    Joined SaaS web content management system startup to generate inbound leads for an enterprise-level sales force. Managed a diverse set of marketing programs that helped the company grow 4X to $25M of ARR over a 3 year period. Acquired by Oracle for $163M.

Joel Laffer Skills

Lead Generation Online Advertising Product Marketing Marketing Start Ups Seo Marketing Strategy Saas Management Sem Salesforce.com Product Management B2b Enterprise Software Direct Marketing B2b Marketing Small Business Online Marketing E Commerce Sales Operations Smb Sales Small Business Marketing Paid Search Strategy Paid Search Campaigns Corporate Branding People Development Corporate Communications Corporate Strategy Formulation Display Advertising Content Management Webinars Eloqua Public Relations Domain Names Customer Communication B2b Marketing Strategy B2b Software

Joel Laffer Education Details

  • Bloomsburg University Of Pennsylvania
    Bloomsburg University Of Pennsylvania
    Advertising

Frequently Asked Questions about Joel Laffer

What company does Joel Laffer work for?

Joel Laffer works for Hearst Newspapers

What is Joel Laffer's role at the current company?

Joel Laffer's current role is Senior Vice President of Marketing Operations and Advertising Strategy.

What is Joel Laffer's email address?

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What is Joel Laffer's direct phone number?

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What schools did Joel Laffer attend?

Joel Laffer attended Bloomsburg University Of Pennsylvania.

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Joel Laffer has skills like Lead Generation, Online Advertising, Product Marketing, Marketing, Start Ups, Seo, Marketing Strategy, Saas, Management, Sem, Salesforce.com, Product Management.

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