Joella Adair Email & Phone Number

Knoxville, TN, US

Marketing consulting company providing clients with go-to-market strategies, project management services, campaign executions and data-driven optimizations.

Co-founded and manages a successful mobile service business. Developed company systems and operational processes. Evaluated and implemented required software to streamline business functions. Managed budgets and accounting. Implemented local marketing campaigns and advertising.

St. George, UT, US

Managed inbound campaigns and messaging. Launched website rebrand, using data-driven research to prioritize and optimize website redesign, with a focus on SEO, site traffic, user experience and lead conversions. Worked closely with internal web development team as well as external agencies to deliver the project through launch. High attention to detail.

St. George, UT, US

Developed and implemented go-to-market strategy across the brand's website, SEO, SEM, social media, paid media, trade shows, email nurturing campaigns, and content creation/voice, with a focus on lead attainment and conversion optimization. Piloted and executed several new initiatives including the ABM program, online chat, and website A/B testing and.

St. George, UT, US

Planned and executed corporate events and trade shows. Managed timelines, logistics, deliverables, art work and messaging for over 150 major technology trade shows. Assisted in training Account Development team to optimize communication points for lead follow up and conversion.

San Jose, California, US

Responsible for the program management of key consumer launches, ensuring goals, deliverables and timetables were well understood and executed on-time across internal and external stakeholders. Worked closely with Product Line Management, Sales, Corporate, and Channel Marketing teams to design tightly integrated go-to-market plans with business goals.

San Francisco, CA, US

Key point of contact for client requests, managing communication between internal staff, outside vendors, and clients. Produced and oversaw internal and external project timetables and deliverables, prioritizing initiative needs to ensure project implementation. Developed, presented and implemented creative, well-executed go-to-market strategies.

San Francisco, CA, US

Key point of contact for client requests, managing communication between internal staff, outside vendors, and clients. Produced and oversaw internal and external project timetables and deliverables, prioritizing initiative needs to ensure project implementation. Developed, presented and implemented creative, well-executed go-to-market strategies.

San Francisco, CA, US

Assisted Account Manager in day-to-day tasks including pulling and delivering analytic reports, creating media insertion orders and ensuring campaign delivery. Developed invoicing process for US office. Managed trafficking with AdOps team and delivered POV’s on potential marketing opportunities.

Created insertion orders, handled invoicing, scheduled meetings, completed trafficking and weekly reporting through DART, as well as reporting from outside reps. Researched target market and demographics by pulling Nielsen profiles and competitive intel, and assisted in building out decks for client presentations. Secondarily, worked with the account team.

Foster City, CA, US

Worked with co-founders to develop communication and media strategy for an Internet startup, which won TechCrunch50. Researched demographic and geographic targeting, developed tactic prioritization, and implemented the strategy in the Bay Area. Led project management for alpha testing including developing the timeline, designating tasks for team members.

Duties included supervising student teams, writing and delivering status reports, conducting research, meeting with clients, populating and managing Infowit software, and delivering finished proposals. Oversaw other student teams, holding meetings with Team Leaders/Account Managers, monitoring progress, working with the creative teams, providing resources.

Menlo Park, CA, US

Organized article writers, edited article copy, compiled club events from calendar and wrote event advertisements. Worked closely with the graphic designer and printer to meet deadlines.

Contacted potential clients and sold advertising space, obtaining the second highest sales among the staff. Worked to create effective proposals, issued insertion orders and managed accounts.