Founded in 2012, provides a next generation brand consultancy by combining insights, strategy and creativity. Drives impact by bridging the gap between strategy and execution by integrating a full range of growth enabling capabilities like marketing, innovation, PR and design. Makes the connections between consumer behaviour and business demand.Expertise areas:Brand strategy and managementPublic relationsEvent creation and managementSponsorship activation

Creating the thought-leadership branding strategies for Arzu Kaprol brand. Develop a well thought out structure to deliver fashionable, fresh, relevant content on a compatible basis, with a strategic mindset and dynamic backbone. Leading brand's communication strategies during the Paris Fashion Week appearances of the designer, from 2011 till 2015 as well as the opening of European showroom in Paris. Managing the brand strategy for Arzu Kaprol in 2015 for Turkey's first hologram show and, in 2016 Turkey's first Digital Symphony which has been realized with a multi-disciplinary approach combining design, music, dance and technology.

WorkFit is a new generation corporate wellness program designed specially to support healthy habits in the workplace and to improve health outcomes. WorkFit programs make employees happier and increase their performances by helping them be physical, mentally, spiritually more fit.With specially designed 30 min exercises, you protect your body against negative effects of the office work. With long term services we create a corporate culture via exercises, internal communication tools and nutritional habit supports. Seminars, workshops and coaching services could be designed for supporting mental and spiritual development.

Studying the intricacies of the brand, identifying the target audience, creating the umbrella brand activation and event strategy for each project. Leading the event and account management teams in order to plan the logistics and coordinate the technical aspects before actually executing the modalities of the proposed event.

Managed PR and Communication division of Arzu Kaprol, Network, Que and Divarese brands. Being the internal PR manager for Que and leading two different PR agencies for Arzu Kaprol, Divarese and Network brands, and content creation for all four brands. Implemented annual marketing & communication strategies and budgets, by analysing market research results and develop brand activation plans aimed at increased brand awareness, loyalty and sales. Liaised closely with fashion designers and the merchandising team to prepare a relevant strategic plan in order to maximise brand potential. Monitored and analysed all brands' and competitors' performances.

Gave consultancy to the leading companies in theirs sectors while the agency was Global Tanıtım . Implemented PR plans in order to maximise the brand's potential. Utilising all resources effectively and creating special projects for the brand.Created and directed the PR and communication strategies of Istanbul's first global fashion week; Fashionable Istanbul. Won the TUHİD Golden Compass prize for the Best E-Communication Project with the project, where the fashion world's giants Vivienne Westwood, Roberto Cavalli, Missoni, Gianfranco Ferre and Ferragamo displayed their designs in Istanbul. And managed the ambassador of the project Bar Rafaeli. Launched C&A brand in the Turkish Market and created brand awareness among the target clientele. Opened the first 3 stores in the country and organised all launch activities. Organised press meetings and travels to the head quarters, and global fashion shows in order to raise brand loyalty. Worked for the following clients;Consumer - C&A, Crocs, Colin's, Harley Davidson Shoes, Merrell, Caterpillar ShoesHealthcare - EczacıbaşıOnline - Mahmure.com, nesine.com, e-kolay, bigpara, gezikolik.comOther - SurYapı, TEV, Eutelsat, TPG

Developing product/business strategy, creating and managing partnerships, leading marketing, and business development projects. Specialised in launching international companies into new regions, brand/marketing strategy, operations and engagement.Industries include: sports, fashion, luxury, and entertainment. Clients have included:Virgin Group: Active, Radio, MoneyWorld of Events: Quintessentially, Fingers RestaurantsSports: AC Milan, Adidas Italy, Clarence Seedorf, RC44 Dubai Gold Cup, The Rolex Cup, Yacht Club Milano, Swan 45 ClassFoundation: The Nelson Mandela Foundation, Goal4AfricaOther: NH Hotels, Giugiaro Architecture