Founder, creative director, and business driver of Lau+Co, a marketing micro-agency focused on entertainment and media branding, campaigns and content for Hollywood studios, streamers and networks.Oversee client outreach, business growth, talent management, brand strategy, creative design and production for multidisciplinary projects across video, print, key art, finishing, digital products, social media, OOH, events, premieres and internal corporate initiatives._ _ _ _ _Lau+Co is an entertainment marketing agency led by multidisciplinary designer Joelle Lau as executive creative director and founder. Our deep industry insight and brand experience in film, television and streaming delivers targeted, global consumer campaigns, content, and marketing success for entertainment's top brands. We are fiercely driven design thinkers, propelled by insight, anchored by strategy, fueled by innovation, passionate about audiences and obsessed with flawless execution.

Influential creative + design leader for tech giant Roku and its streaming and content LOBs, The Roku Channel and Roku Originals, as an instrumental driver for the global marketing and brand teams. Leader of impactful, strategic based, consumer reaching, creative campaign and brand work that moves Roku’s business forward driving large scale growth of over 71MM+ active users. Oversee ideation, development and execution of various seasonal, brand, and campaign initiatives for Roku and Roku’s owned streaming service The Roku Channel and its broad portfolio of film and series Originals content, including Live TV, News, Drama, Rom-Com, Reality, Documentary, Thriller, Competition, Animation, Sci-Fi, Sports and Comedy.Manage, lead, recruit, amplify and mentor a fast growing, multidisciplinary in-house creative team and large agency network driving thought-provoking, storytelling and ideas that influence global audiences and drives consumer scale and passion for The Roku Channel and its Original films + series.Passionate and enthusiastic motivator that pushes forward thinking concepts into strategic creative development across marketing, CRM, advertising, show promotions, key art, and premieres in a fast paced, pioneer organization with demanding deadlines and extreme growth.Creative partner and influential collaborator with show runners, directors, talent and executive producers developing show brands. Plan and direct global photoshoots of talent to produce discerning photography implemented across consumer facing, entertainment campaigns and key art that attracts audiences to The Roku Channel content at scale. Direct live action content for short form and EPK video.Manage annual marketing budgets and streamline production processes that reduce spending and create efficiencies for our bottom line.Nurture partnerships with a large network of global creative artists, vendors, agencies & freelancers that deliver on outstanding content, brand & marketing success.

Vice President of Global Brand Creative + Design for all preschool brand television promotional marketing content on the Nick Jr. & Nickelodeon cable networks and streaming service Noggin.Manage & mentor a large internal creative agency consisting of content creators, design directors, art directors, motion designers, digital designers, and social media designers.Consistent motivational and enthusiastic drive to push imagination & innovation into strategic creative development of award-winning entertainment network advertising, digital products and DTC marketing in a fast-paced agency environment.Design creative director of brand ecosystem, front end product assets, custom content & marketing promotions for the Noggin streaming service on DTC Apple/Android App & scalable Noggin OTT platforms including Amazon Prime, FireTV, AppleTV & Roku. Use of data insights with A|B testing to drive creative marketing decision making while leveraging brand value proposition with consumer engaging creative. Creative + design lead oversight of custom short form videos for the Nick Jr. YouTube Channel increasing subscribers 600% in 3 years, driving fan engagement, show awareness, & building brand affinity for over 13+ million monthly users.Manage front end product & design team for interactive games & short form video content on the Nick Jr. App & WebsiteSocial media creative team leader supporting Nick Jr.'s daily presence on Instagram, Facebook & Pinterest increasing followers, brand affinity & parent loyalty with daily innovative posts.Problem solve with cross-functional business partners & senior executives working closely to synthesize strategy, strengthen creative and streamline production processes to create efficiencies that maximize budgets in our rapidly evolving industry.Identify, build and guide partnerships with a large trusted network of global creative vendors, agencies & freelancers that help deliver on outstanding content & marketing success.

Brand creative director for the all new NBC retail store in Rockefeller Center, NYC. Oversight of brand strategy, architectural planning, retail design, and installations of environmental signage and window displays. Resourced and managed external animation agency to design a large video wall that is updated seasonally with product, talent & model photoshoots. Managed internal creative team of motion & graphic designers and external retail display vendors. Partnered with NBC shows to source or shoot photography of brand talent including The Tonight Show With Jimmy Fallon, Late Night With Seth Meyers, Today Show, Saturday Night Live, and NBC Sports. Art directed product and model photoshoots. Created promotional and seasonal signage and video displays.Creative Director for NBCUniversal’s Creative Group, an internal full-service advertising, marketing & promotions agency servicing client brands across the entire NBCUniversal portfolio of properties including NBC, NBC Sports, NBC Olympics, NBC News, The Today Show, Style Network, The Shop at NBC Studios, and NBCUniversal Ad Sales & Marketing.Managed large scale projects & creative team of art directors, motion designers, graphic designers, retouchers & production artists that produced content for television, video, digital, retail & social.Developed the brand advertising and marketing OOH campaigns for 5 Olympic Games on NBC & NBC Sports: Vancouver, London, Sochi, Rio & PyeongChang.

Brand advertising and marketing design for the London Summer Olympic Games on NBC.

Design Manager for NBC Entertainment East Coast. Developed show promotion concepts, keyart & advertising for primetime NBC Entertainment, News, Sports & Olympic shows.Brand advertising and marketing design for NBC Sports and the Vancouver Winter Olympic Games on NBC.Created internal CEO + NBCUniversal corporate communications, HR collateral and special events.Oversaw creative brand design development of the NBCUniversal rebrand and corporate identity system for the Comcast merger. Partnered with external brand agency Wolff Olins that produced large scope deliverables including logo identity that included 2 custom typefaces exclusive to NBCUniversal and implemented across a large brand ecosystem that supported internal corporate communications collateral including HR & recruitment supplementations, interior building signage and stationary, exterior building signage, consumer website, marketing and promotional usages across print, broadcast, digital and social.Worked closely with Integrated Marketing executive team to develop branding and creative support for NBCUniversal's vertical ad sales programs including Women at NBCU, Green is Universal and Healthy at NBCU. Managed external vendors & internal creatives to produce on-air design for commercials and print & digital marketing for a giant Central Park consumer activation health awareness event with top NBCUniversal talent.

Founder and creative director of boutique design and brand strategy studio. Clients including VH1, Nickelodeon, TV Land, Magic Johnson, NBC Studios, NBC Sports, NBCUniversal, The Tonight Show With Jay Leno, & Sony Pictures Television.Notable projects include photography & graphic set design for the new stage of The Tonight Show With Jay Leno at NBC Studios in Burbank.Commissioned to concept & create an expansive life history wall installation & custom artwork for various spaces within Magic Johnson's executive Beverly Hills offices.Creative partner with NBC Sports, NBCUniversal, NBC Olympics and NBC News.

Art Director for MTV Networks (now Paramount), a multifarious internal agency servicing the broad portfolio of television networks, including MTV, VH1, Comedy Central, Nickelodeon, CMT & BET. Produced creative content for brand, upfronts, domestic & international trade shows, video, digital and events.