Joelle Feig Email & Phone Number

We are Tableau experts crafting beautifully orchestrated analytics. Most leaders struggle to understand what’s happening in their business. Their teams are drowning in excel reports, and it takes way too long to get the information needed to make decisions. Let us help…bring the data together, prepare it for analysis, and present the metrics that matter.

Greater Los Angeles Area

Greater Los Angeles Area

• Partnered closely with the Chief Marketing Officer to develop annual and three-year plans for the Global Brands and Marketing organization, leveraging strategic insights and analytics to ensure linkage to the top-down.
• Conducted scoping, resourcing and mobilization for key strategic initiatives.
• Implemented process to strategically and efficiently prioritize investment opportunities across the organization.
• Consolidated and summarized annual and long-term plans for communications to owners, board members, and internal executives.

Greater Atlanta Area

• Developed, implemented and managed the America’s commercial planning process for all brands within IHG from 3-year strategic plan to prioritization of annual funds and establishing final budgets.
• Created and implemented consistent process for tracking spend across entire America’s marketing budget.
• Rolled out and managed project delivery approach for all IHG brands (project set-up, monthly updates and reporting), including consolidation and delivery of executive level reporting.
• Facilitated positive internal relationships with cross-functional global and regional partners to ensure alignment and improve overall project delivery.

Greater Atlanta Area

• Managed the design, set up, and execution of research projects to ensure efficiency while also meeting the needs of the client and adhering to research best practices.
• Led the longest running and largest tracking study in the country for large financial services client.
• Managed life cycle of multiple studies simultaneously from scope, timeline, budget and development of questionnaire, to program testing, overseeing data collection, communicating project status internally and.
• Worked closely with multiple panel partners and vendors to ensure consistency and quality of sample.
• Client list spanned many industries, including financial services, sports/entertainment, apparel, pharmaceuticals, travel, and beverages.

Greater Los Angeles Area

• Supported the team in analyzing research findings and developing story-based deliverables to address various clients’ business objectives.
• Ensured quality of data and deliverables for global and local research projects
• Presented final results to marketing and brand teams, providing recommendations for achieving their business objectives.