Joelle Feng Email & Phone Number

Guangzhou, Guangdong, China

Los Angeles, California, United States

Shanghai, China

- Assisted in the provincial cultural promotion project – The Scientific Investigation of the Culture in Mongolia, created coherent themes and follow up the promotion process- Researched the history of Mongolia and the popular cultural micro-videos to brainstorm and designed a logic and coherent theme of the micro-video series- Edited the raw footage into 48 thirty-seconds videos with independent topics, published them on five leading social media platforms, namely Sina Weibo, WeChat, Red, Kuaishou, and Douyin (TikTok)- Tracked the social media metrics to analyze the data, profiled the viewers, and wrote weekly feedback reports for optimization

Guangdong, China

- Collected and analyzed internet retailing data, and matched the clients with appropriate Key Opinion Leaders (KOLs). - Supported the live streaming retailing with facilities inspection, follower management, and product selection in order to get more follow-up viewership and boost the revenue. - Participated in creating short-form promotional videos for healthcare food and shoes retailers, including photographing, video editing, and other post-production. - Helped develop communications plans. Searched and maintained good relationships with potential clients. Participated in strategy building, execution, and kept track with the projects.

Inner Mongolia, China

- Researched the newsworthy information via field visits and interviews. Shot videos for evidence, took headline pictures, and record the process of interviews. Followed four interviews in two months. - Analyzed and integrated the information from various sources, and composed eight civic and cultural news releases regarding complaints, fraud report, community livelihood, etc. An article introducing the local intangible cultural heritage on the website attracted 10K views within a month.

- Accomplished a business plan for “Tourinhome”, an online travel APP that was designed to provide a high-quality travel experience for people who have limited time or physical disabilities - Conducted market analysis via desktop research and surveys to understand the macro and micro environment- Adopted 4Ps model to define the marketing options, and developed the marketing strategies accordingly- Drafted the financial plan based on market surveys, including fundraising and allocation

Guangzhou, Guangdong, China

- Took charge of the event planning, promotion, and performance of various cultural activities, including four large-scale events that attracted over 1,000 audience on average- Managed the official WeChat account of the student union, posted 2-3 times per week and attracted an average of 1k views and reposts per article, mainly to provide online services for the daily life within JNU and promote on-campus events

Master Of Science - Ms, Digital Communication And Media/Multimedia

Bachelor Of Arts - Ba, Business English