Joelle Irvine 🌱 Email and Phone Number
Joelle Irvine 🌱 work email
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Joelle Irvine 🌱 personal email
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Joelle Irvine 🌱 phone numbers
✨Strategic marketing leader with over 15 years of multidisciplinary experience including in-house, tech, agency, and startup, growing and supporting B2B, B2C, SaaS, and eCommerce brands✨Creative digital marketer, growing businesses through data, insight, content strategy, SEO, CRO, brand, and technology✨Forward-thinking product marketer and product-led growth marketer creating innovative go-to-market and launch strategies that drive revenue✨UX-focussed design thinker inventing creative solutions and strategies to improve customer experiences from discovery to purchase, and beyond✨People manager experienced in building thriving teams that deliver bottom-line results✨Dedicated to driving change, equity, inclusion, and environmental impact as an active member of DEI, culture, and ESG committees throughout my career.✨Seasoned international speaker who has presented at MozCon, brightonSEO's eCommerce SEO Summit, and Social Media Week. Active member of the Women in Tech SEO community and seven-time WTS mentor.✨On the judges panel for the 2024 European Search Awards, 2023 Global Search Awards, The Drum Search Awards 2021 to 2023, and the Queen’s Entrepreneurs’ Competition 2023. ✨Committed to continuous learning to evolve, grow and stay ahead of the curve. Certified: Pragmatic Institute PMC Level II, Growclass Growth Marketing 🌱, Python for Data Analysis, and GA4.Select agencies, brands, partners & clients: Accor, Air Canada, Air Canada enRoute, Air Canada Vacations, AMEX, APEX, Billdr, Bombardier Business Aircraft, BMO Bank of Montreal, Bookmark (WPP), Cayman Islands, Clayton Homes, Concordia University, Disney, Electric Autonomy Canada, Fairmont Hotels & Resorts, Ferragamo, Flexjet, Iberostar, IG Wealth Management, L’Oréal, Lindt, Maison Birks, Mayors, Medina Quality, Mercedes-Benz, Michael Kors, Mountain Laurel Digital, Moz, NYC & Company, Octasic, Panasonic, Pandora, Plank Design, Rogers, Sandals & Beaches, Silhouette, Spafax (WPP), Sparksheet, STAT Search Analytics, State Farm, TESCO, Toronto Rehab/KITE Research Institute (UHN), Tourism Toronto, Visit Barbados, VistaJet & Ziff Davis.DM me to get in touch!
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Ai Coach And Workshop PresenterGrowclassMontreal, Qc, Ca
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Growth & Marketing ConsultantJi Growth Marketing May 2022 - PresentMontreal, Qc, CaPartnering with clients to generate demand, engage audiences, and drive profitable revenue for B2C, B2B, SaaS, eCommerce, and agencies in Canada, the US, and the UK. Services include:• Fractional CMO • Growth Advisor• Product-Led growth• Go to market strategy (GTM)• Content strategy • Conversion rate optimization (CRO)• Technical SEO• Schema structured data strategy and implementation • CRM, Marketing & Sales automation • Advanced GA4 setup and dashboarding• Paid media strategy• MarTech stack optimization• Coaching you and your marketing team so they can upskill along the way🚀 Looking to grow your business? Let’s talk! -
Speaker, Workshop Presenter & WriterJi Growth Marketing Jan 2016 - PresentMontreal, Qc, CaSpeakerMarketing MTL (Apr. 2024), Growth Festival (Oct. 2021), Turn Digi (July 2020), brightonSEO’s eCommerce SEO Summit (June 2020), SEO From Home (June 2020), Social Media Week #SMWONE (May 2020), MozCon (July 2019)Award WinnerFirst Prize, Commerce category, WPP Atticus Award 2020 (Article An Eye for a Great Buy)Workshop Presenter/Facilitator YES Employment & Entrepreneurship (2021), C2 Design Thinking & SEO Braindates (2018, 2019), Recording Arts Canada (2017), Ontario College of Teachers (2012)Podcast Interview Guest Time for Marketing (2019), Between the Pages (2019)Contributor/Writer/EditorMoz blog (2023), The Grey Company blog (2023), Billdr Magazine (2021 - 2022), Page One Power Blog (2021), WPP Atticus Journal (2020), WPP iQ (2020), PAGES SEO Magazine (2019, 2020), PAGES SEO Blog (2019), Inside WPP (2018 - 2020), Bookmark This/Sparksheet (2016 - 2020)
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Head Of Growth & Brand MarketingMoz Oct 2022 - Aug 2024Vancouver, Bc, CaHead of Growth & Brand Marketing for Moz, a leading global B2B SaaS SEO software company. • Reported to the Chief Revenue Officer and partnered with Leadership to set the vision and shape the product roadmap. • Accountable for Moz self-serve revenue growth• Managed and motivated a team of 20: Directors and Sr. Managers in paid media, analytics, product marketing, SEO, email, social, content, design, events, & partnerships. • Developed revenue model with growth initiatives, that led to 150% free trials and 35% less churn.• Managed 7-figure marketing budget. Improved EBITDA by saving $400K/yr via contract negotiations and 10% of ad spend through optimization • introduced Marketing roadmap & media plan, and operationalized campaigns and content production.• Repositioned Moz Pro, API, MozCon using a jobs to be done framework, infusing the voice of the customer into messaging.• Rebranded Moz with a fresh, modern design incorporating bold new colours, more video and animations, showcasing the new App UI, and more people experiencing the product.• Developed new pricing & packaging for Moz API• Active member of the Moz Group DEI council. -
Head Of Growth & MarketingBilldr Dec 2020 - Apr 2022Montreal, Quebec, CaHead of Growth and Marketing at Billdr, an end-to-end home renovation marketplace and B2B SaaS General Contractor app. Customers: B2C (homeowners), B2B (general contractors) & B2B2C. • Reported to the CEO and active member of the Leadership team. • Led and developed go-to-market strategy, marketing roadmap, and product-led growth playbooks. • Built and empowered a high-growth, customer-focused team of four plus 30 freelancers and several agencies. • Generated 6x revenue and 10x sales qualified leads (SQL) via a 360º content marketing strategies.• Improved lifetime value to customer acquisition cost ratio to 3:1 (LTV:CAC) by continuously optimizing ad performance, landing pages, sales enablement, and the customer experience.• Accountable for Paid Media strategy and 6-figure/mo budget – reduced CPA by 54% in under six months through A/B testing. • Improved paid customer conversion rate by 17% via customer insights, CX, and growth experiments. -
Director, Marketing & GrowthBookmark Content And Communications Aug 2017 - Apr 2020London, England, GbLed Growth and Product Marketing for Bookmark, a global WPP agency for luxury, eCommerce, retail, travel, finance, real estate, tech, and CPG brands, with B2C and B2B audiences.• Devised nimble inbound growth strategies to generate demand, 10x SQLs & 90% of the agency’s global new business. Surpassed revenue targets in Canada, UK & EMEA. Led expansion and secured the first two scalable US clients.• Proved ROI of ungated content: published and shared free online reports on a new insights hub and newsletter to educate and engage audiences, resulting in 2x SQLs, 20% more closed deals and an increased average deal size.• Built and led an international team (across 7 countries) in execution including content marketing, design, SEO, CRO, email, social media, paid media, digital PR, demand generation, lead generation, and sales enablement. • Active member of the Leadership, Culture and Data Privacy Committees, strengthening international and WPP inter-agency collaboration. -
Production Director, Content Marketing & MediaBookmark Content And Communications Sep 2016 - Aug 2017London, England, GbInstrumental in rebranding Spafax’s content marketing division as Bookmark. Initiated and led the agency's new content marketing strategy while still responsible for production, ad operations, vendor relations, contracts and IT relationship management. Managed a team of 12 (plus 30 freelancers) and accountable for a 7-figure budget. Active member of the WPP Data Privacy, Operations, DEI, and Culture committees.
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Production Director, Content Marketing & MediaSpafax Nov 2011 - Sep 2016London, GbLed project management, production, ad operations, account management; Built and managed a team of ten plus 30 freelancers. Accountable for +$3M budget, vendor relationship management, contract negotiation, and P&L for luxury brand clients. Saved over $370K per year through contract negotiation. Active member of the Spafax Canada Leadership team, WPP Operations Committee, and Co-Chair of the Corporate Social Responsibility initiative. -
Manager, MarketingAir Canada Vacations Jul 2010 - Nov 2011Montreal, Qc, CaLed marketing, brand and communications strategies for one of Canada’s largest tour operators with B2C, B2B, D2C, and B2B2C customers during transition to eCommerce business model. Managed, coached, and motivated team of five. Took initiative to lead digital transformation and organizational change management, including:• Created, built, and implemented a custom workflow management tool for content production. Within the first year the ROI was 50x in the marketing team alone. • Launched a B2B2C travel agent loyalty program in partnership with Aéroplan to drive retention, education, and online bookings. Over 10K agents signed up to the program and online bookings increased by 3x in the first six months. -
Project Leader, MarketingAir Canada Vacations Jan 2008 - Jul 2010Montreal, Qc, CaSuccessfully managed advertising and partnership accounts and related projects, including B2C and B2B digital campaigns, the monthly Air Canada enRoute in-flight program campaign, and traditional media.Took initiative to lead digital transformation and associated change management, including:• Created simple automations to save thousands of hours, improve cross-functional collaboration, and reduce human error for ad production and translation.• Championed investment in video for our marketing strategy. Took the initiative to contact tourism boards, hotel, and cruise partners to request B-roll footage. Made a case to hire an external production agency. I provided creative direction and collaborated with in-house colleagues to create scripts and storyboards. We started using video on the website, inflight programming, and secured a free remnant TV ad spot as a pilot test to show the value of video. They still use this video formula today.Co-Founder and Co-Chair of the ACV Green Committee, managing corporate social responsibility initiatives for the company.
Joelle Irvine 🌱 Skills
Joelle Irvine 🌱 Education Details
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Queen'S UniversityQueen'S Executive Education -
Mcgill UniversityMarketing Specialization
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GrowclassGrowth Marketing
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Concordia UniversitySpecialization Biology
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Hec MontréalManagement Seminar
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Mcgill UniversityProject Management
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Collège Lasalle, MontréalGraphic Design
Frequently Asked Questions about Joelle Irvine 🌱
What company does Joelle Irvine 🌱 work for?
Joelle Irvine 🌱 works for Growclass
What is Joelle Irvine 🌱's role at the current company?
Joelle Irvine 🌱's current role is AI Coach and Workshop Presenter.
What is Joelle Irvine 🌱's email address?
Joelle Irvine 🌱's email address is jo****@****ail.com
What is Joelle Irvine 🌱's direct phone number?
Joelle Irvine 🌱's direct phone number is +151484*****
What schools did Joelle Irvine 🌱 attend?
Joelle Irvine 🌱 attended Queen's University, Mcgill University, Growclass, Concordia University, Hec Montréal, Mcgill University, Collège Lasalle, Montréal.
What skills is Joelle Irvine 🌱 known for?
Joelle Irvine 🌱 has skills like Project Management, Marketing Communications, Advertising, Leadership, Marketing Strategy, Social Media, Change Management, Magazines, Social Media Marketing, Online Marketing, Management, Team Management.
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