Joelle Mccollum Email & Phone Number

Cumming, Ga, Us

Lead strategic partnerships to drive growth and adoption of the SOCi platform, resulting in exceeding quarterly quotas and achieving Presidents Club in 2023.• Develop relationships with decision makers showcasing benefits of Martech solutions.• Collaborated cross-functionally with internal teams to ensure customer success and drive growth opportunities.

Roswell, Georgia

Cumming, Ga

Primary point of contact for over 120 individual and dealer groups to strategically align with clients goals and increase client retention by managing existing client experience and expectations.

Columbia, South Carolina Area

Developed marketing and public relations initiatives to successfully launch vehicle donation program. Responsible for producing all PR release statements and supervise local events to ensure co-branding efforts and program awareness.

Troy, Mi

Management of National Launch of Pontiac Vibe, including market reserch, strategic development, media, integrated marketing, and creative. Key contact between GM Brand Management team, partner agencies and vendors ensuring strategic and creative unity across all consumer messaging.

Dallas/Fort Worth Area

Managed monthly and annual advertising budgets by analyzing performance and forecasts. Supervised media planning and buying, client billing, media audits, creative execution and strategic plans for all clients. Increased client base by over 75% nationally.

Detroit And San Franscisco

Detroit - Expanded Ford's sponsorship of Susan G Roman Race for the Cure to national presence while supervising onsite activation of events with promotional partners.San Francisco - Supervised over 125 individual dealers within advertising association with $23M annual budget. Conducted collaborative meetings with board members and Ford Motor Company to implement advertising plans, determine creative messaging and allocate media dollars.

Dallas/Fort Worth Area

Responsible for inventory allocation, achieving wholesale targets to hit sales and market share objectives in assigned market area. Implement plans with dealers to increase customer satisfaction and owner loyalty through sales and service standards.