Joellen Thompson Email & Phone Number

Clearwater, Fl

Managing automation, database administration, reporting, automated lead routing and analytics to support to the company's marketing and sales teams through HubSpot and Salesforce platforms.

Clearwater, Fl

Remote

Responsibilities included developing and managing the software and systems to run day-to-day operations and building efficient and streamlined processes throughout the company. Since the entire company was remote, there was a strong focus on leveraging software to manage business operations and automating the customer experience/flow as much as possible. Specific duties included: Leveraging Salesforce and HubSpot platforms to manage company operations and marketing initiatives, managing all company vendors/software contracts, overseeing standard operating procedures for the company, managing Refer-A-Friend customer loyalty program, working with Salesforce developers to build automation for process improvements, conducting Salesforce database administration and data integrity, sharing company insights on company-wide KPIs by gathering, analyzing and distributing reports weekly, monthly and quarterly. PROFESSIONAL ACCOMPLISHMENTS IN THIS ROLE• Built over 150 reports in Salesforce and HubSpot, more than 100 insight charts in the Grow platform, and completed dozens of cleanup projects for data integrity.• Created improved process efficiency by building necessary custom fields/workflows and working with developers on automation and managed on-going improvements. Completed dozens of process improvement projects during this time.• Collaborated with off-site developers to build a customer portal utilizing the Salesforce Communities platform.

Remote

Responsibilities included overseeing company growth through digital marketing initiatives with focus on improvements to the customer experience. Specific duties included: Management of the website, leverage Salesforce and Hubspot platforms to manage customer lifecycle marketing, reporting and communications, marketing and communication campaigns and workflows based on strategic vision of lifecycle stages, managing Refer-A-Friend customer loyalty program, execution of the SEO strategy, distribution of marketing promotions/communications, company insights including managing reporting on customer experience, social and other key marketing KPIs by gathering, analyzing and distributing reports weekly, monthly and quarterly. PROFESSIONAL ACCOMPLISHMENTS IN THIS ROLE• Built and maintained approximately 40 HubSpot workflows for drip marketing, welcome emails, and field updates to Salesforce that dove-tailed with custom integrations/automation.• Created improved process efficiency by creating necessary custom fields/workflows and working with developers to build automation and managed on-going improvements, completed dozens of process improvement projects during this time.

Remote

Responsibilities included configuration of HubSpot marketing platform and assisting with the conversion from InfusionSoft to SalesForce. Leverage Salesforce and Hubspot software to manage customer lifecycle marketing, reporting and communications. Developing marketing and communication campaigns and workflows based on strategic vision of lifecycle stages. Establishing key company metrics and reporting as part of the migration.PROFESSIONAL ACCOMPLISHMENTS IN THIS ROLE• Contributed to the successful migration from Infusionsoft to Salesforce.• Completed the HubSpot initial setup and integration for the company.

Palm Harbor, Fl

Ryan Gillespie and Joellen Thompson started Natural Sweetums in October of 2013 after becoming concerned about the number of chemicals found in popular bath & body products. Wanting to make a difference in the way they, and others, felt when using these products, Natural Sweetums was born - built around the idea that people can make a difference in the lives of others through the selection and use of high-quality, organic ingredients that nourish both body and spirit.

Palm Harbor, Fl

Responsibilities included overseeing all aspects of company growth through promotion, marketing and public relations outreach.In addition to managing the entire marketing team, specific duties included:• Market research, developing marketing and PR campaigns and strategies.• Marketing cost analysis, budget management and ROI calculation. • Campaign management and analysis. • Writing, distribution and placement of press releases, articles, white papers and blog articles. • Performing print and digital graphic design utilizing Adobe Illustrator, Photoshop and InDesign • Website updates and SEO and utilizing HubSpot, DNN and Dreamweaver.• Inbound marketing, promotion management and SalesForce database management.• Overseeing digital and print advertising campaigns as well as direct mail campaigns.• Managing Bing and Google Adword Campaigns and Google Analytics• Relationship building for advertising, media, community relations and public relations. • Managing trade show logistics and coordination. • Managing all social media marketing

Palm Harbor, Fl

Responsibilities included overseeing all aspects of the company’s promotion and marketing activities geared toward company expansion and increased market share.Specific duties included:• Writing and conducting market research surveys.• Developing and executing promotional campaigns.• Performing graphic design utilizing Adobe InDesign• Promotional material inventory and upkeep. • Mailing house coordination and scheduling.• Managing trade show logistics and coordination.• Writing and distributing quarterly newsletter• Database manager for sales and marketing ACT! database • Regular submission of articles to trade publications• Maintaining print advertising contracts and schedules• Maintaining internet advertising and website upkeep utilizing DreamWeaver

Glendale, Ca

Responsibilities included administrative support to both the sales and marketing teams to obtain new clients and increase the number of orders received.Specific duties included:• Database manager for sales and marketing ACT! database • Prepared and sent contract proposals and promotional materials to potential customers• Establishing and on-boarding of new accounts • Maintained logs of all orders received for new accounts• Managing trade show logistics and coordination.• Mailing house coordination and scheduling.• Making travel arrangements for sales team• Producing sales PowerPoint presentations and print presentations• Conducted client satisfaction surveys and obtained referral letters

Portland, Oregon Area

Conducted book keeping and accounting, assisted with insurance policy maintenance and data entry of policy holder information. Assisted with general office management functions.