During my time at Kubis, I worked with Houston-based fine fining establishments, as well we museums, hotels and other local attractions. Some highlights explaining my role:-Managed client social media accounts and managed social media team to ensure all client needs are met with successful results and in line with quarterly goals.-Established social media department structure and operations at agency and implemented new processes in company and client SOWs.-Increased business growth by identifying missed opportunities in existing and prospect client social media.-Developed and managed comprehensive social media strategies for multiple clients at a time.-Provided strategic counsel to clients to consistently introduce new ideas and approaches.

- Organized annual social media-driven toy drive event with a budget of $0, securing donations through 40 vendors and partnerships.- Managed social media, vendor outreach and public relations to promote event, resulting in an average of 300 attendees each year and a total of 2,080 toys to the children of 5 different local nonprofits over the last 5 events.

- Managed, implemented and provided guidance for social media campaigns based on client goals and needs.- Worked alongside brand managers to provide guidance on social media plans of action, strategies, tasks, timelines and campaigns. - Oversaw client social media accounts to ensure all client goals are met with successful results and in line with monthly themes and promotions.- Established and grew social media department at agency and implemented new processes in company work structure and client SOWs.- Monitored social media metrics using Sprout Social and alter efforts based on monthly reports delivered to brand managers and clients.- Managed Facebook, Twitter and LinkedIn ads to increase page Likes, impressions, engagement, and traffic and conversions on client websites.

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- Conducted in-depth analysis of social media structure and presented strategic consultations and training for three brands.- Managed all media relations outreach for two brands, reaching client goals by securing placements in specific publications.- Responsible for copywriting, media outreach and event planning for four accounts on behalf of Pennino and Partners.

- Developed and executed marketing and public relations plans integrating experiential/guerrilla marketing campaigns, creative media outreach, events/community engagement and social media strategies to establish and maintain brand direction while delivering results.- Established strategic local and national partnerships and engaged the community and target audiences to organize and host successful events.- Created step-by-step social media strategy documents to provide clients with social media guidance and training.- Generated content for and maintained various social media accounts to help clients engage with consumers, and increase conversation as well as positive sentiment.- Tracked progress using Raven Tools and created social media reports to communicate efforts and results with clients.- Utilized Meltwater, general research and consistent media monitoring to create carefully tailored media lists to act on opportunities for pitches that resulted in numerous media placements.- Wrote copy for client and agency newsletters, email blasts, websites, blogs, social media content, menus, ambassador programs and other marketing/promotional collateral.- Developed an enterprise social network strategy to manage infrastructure and internal communication for a national corporation.

• Created a social media strategy detailing organization goals and developed action plans and creative digital campaigns in order to meet them• Generated content for and maintained updates for social media accounts to highlight organization leadership, industry knowledge, community involvement and support• Responsible for communicating event promotions with board members, and providing copy-and-paste social media posts to share on personal social media accounts

• Developed public relations/marketing collateral to support client campaigns, including video scripts, website content, press releases, social media posts, brochures and marketing slicks• Helped the team by supporting numerous accounts at one time, while organizing and completing multiple projects on tight deadlines• Created strategic creative guerrilla marketing campaigns to increase publicity for clients• Responsible for media monitoring research and created weekly reports that supported team in pitching efforts• Created media lists using CisionPoint as well as general research and secured placement for client stories