Joel Looyis Email & Phone Number

Calgary, Ab, Ca

Calgary, Canada Area

Had the opportunity to work with great companies on some exciting projects. Everything from building full service marketing plans to producing digital media products and assets. Some key project highlights include:- Worked on the Alberta 2018/2019 election campaign. I managed a media team responsible for building digital media assets for advertising and social media needs.- Built strategic marketing plans, pitch decks and managed contractual negotiations to close major clients in the company.- Worked closely with C-suite and director level customers to ensure strategic buy-in and successful close of projects.- Oversaw the operations of the company, working closely with the managing director, account manager and subject matter experts- Responsible for overall P&L for all projects and building operating systems to improve business efficiency e.g. workflow process, payroll systems, contracts/payments. receipt tracking, etc...

Toronto, Canada Area

Led the beta launch of the Perpetua Saas app (Amazon advertising optimization using A.I ). I was responsible for developing and launching the app going from zero to one. Engaged on average 30+ leads/accounts month over month over an average 30-60 day sales cycle.Some key highlights of time at Perpetua include:- Full cycle customer success management from initial contact to post trial conversion.- Worked closely with the product manger and the engineering team to continue to build and improve the product.- Worked closely with customers typically at the director/C-suite level to close trial launch and/or longer term contracts.- Worked on the initial draft of the company's CRM.- Worked closely with the engineering team in the roll-out of software updates, troubleshooting customer issues and implementation of new services.

Calgary, Canada Area

My role at Access52 was focused around three key areas - business strategy, budget/operation controls and business process improvement. This was achieved by introducing new technologies to reduce over-head/stream-line processes, and by focusing on our core competencies. These changes allowed us to improve our revenue forecasting by 12 months, get real-time updates on sales, and build more stable relationships with our customers. Below I have detailed some of my key responsibilities.> Business Management- Managed P&L balance, multiple projects and revenue streams; key milestones included retaining over 85% of our customers over 5 years, reducing over-head by 35%, and improving our productivity/output by 20%.- Created regular financial reports, analyzed 5 years of customer data to better anticipate/mitigate seasonal changes to the revenue stream, and improved our pricing strategies.> Key Projects-Salesforce CRMSourced and designed a Salesforce CRM solution to meet the organization's data management needs including revenue tracking, custom dashboards, streamlined sales process and data management.- Brand/strategyOverhauled the organizations branding/strategy to bring more clarity and focus to our products. This included developing new marketing material from brochures to pitch decks, revamped social media strategy and a new website in-line with the vision of the organization.- Ad-words/SEO setup & optimizationSetup and optimized keywords for our online presence, increasing traffic to our website by 300%

Calgary, Canada Area

This position covered three functions within the major projects business unit at Suncor.- Project Management- Risk Management- Management of ChangeOur office was tasked with working with over 40 projects to aggregate and analyze project data to roll up to senior management. While simultaneously supporting the development of a new project management tool for all Suncor projects. Below I have highlighted some of my work activities.> Standards/Guidelines development SPIM 2.0Developed and supported the creation of project management, project management of change and risk management standards and guidelines for Major projects in Suncor.> Analyst - Risk management/Change managementReported on monthly metrics for risk management and management of change data from over 40 plus projects in Major Projects.> Stakeholder/Project ManagementWorked with over 15+ managers and directors across 12 departments to help close deadlines on the project execution plan.> CommunityRe-designed the ‘Student & New Grad Community’ collaborative site and supported the growth of the community and helped raise over $30,000 for the Heart and stroke foundation.

Calgary, Canada Area

This project was an exciting opportunity to design, fundraise, market and execute a three day outdoor festival. > Project ManagementCo-Chair of the General Committee, Led the Executive team, and oversaw the execution of the festival with over 100+ volunteers.> Contracts/RFPsRFP/contractor management for key components of the project. This included sourcing requirements, selecting the right contractors, negotiating prices and overseeing the work to project close-out.> MarketingCreated and implemented a complete marketing strategy that increased the number of attendees by over 50%. Spoke to over 2500 High school students. Setup grassroots advertising through community groups and buy in of key community influencers.> Planning/ExecutionPlanned and executed the multi-day festival with 2000+ attendees from across Western Canada.

Calgary, Canada Area

Offered a variety of niche media/marketing services. Worked with a wide range of clients from large institutions to non-profits.Projects covered a combination of the following areas:- Brand strategy- Video/Photography content develop and channels- Digital Advertising and website development - Event marketing & consultation- Fundraising consultation & marketing