Joel Lyons Email & Phone Number

New York, Ny, Us

Greater New York City Area

Greater New York City Area

Direct editorial strategy of Entertainment, Culture and Sports verticals. Manage and assign to team of in-house and remote content producers; commission freelancers for special projects. Write and curate aggregate, feature, tentpole and breaking stories, and maintain editorial calendar. Work with labels, reps and management to secure content, as well as distribution with influencers and partners. Monitor site and section traffic, making necessary adjustments to cater to audience and influencers.-- Project manage Pride Month, driving 10% of traffic and nearly doubling previous themed month's traffic.-- Build Music Notes, The Way You Move and Film Forward sections, making up 3.5% of monthly traffic.-- Liaise with content-sharing partners.-- “20 Years Later” album/movie series saw Facebook shares by Sarah McLachlan, BET and Ashton Kutcher, and personal Twitter posts have led to retweets by Jimmy Fallon, Ava DuVernay, The Rock and James Corden.

Greater New York City Area

Produced breaking news, entertainment and feature story packages for local and national news desk on tight deadlines. Copyedited and fact-checked for grammar, and Daily News and Associated Press styles. Selected and formatted multimedia elements to accent stories, including photos, slideshows, embeddable content and videos. Optimized articles for SEO.-- Edited and published such breaking reports as Brad and Angelina’s wedding, and Joan Rivers’ death. -- Organized copy desk workflow to prioritize stories, upload print content and transition between shifts, personally handling about 30 stories daily.

Greater New York City Area

Copyedited and fact-checked business and personal finance magazine articles and events collateral for grammar, Black Enterprise and Associated Press styles, and accuracy. Wrote daily posts for website about industry news and trends, and profiled prominent blacks in technology.-- As interim tech editor, produced majority of content for monthly print magazine’s Tech section.-- Facilitated panel discussion about startup accelerators during Entrepreneurs Summit.

Greater New York City Area

~ Wrote marketing communications for websites, blogs, social media, review sites and emails. ~ Created taglines; contributed to company newsletter; interviewed staff and wrote biographies; composed press releases; and penned crisis communication responses.~ Managed Twitter account for Graffiti Gone Global event, among other social media accounts. ~ Represented restaurants at industry functions and tastings~ Compiled website analytics reports detailing traffic patterns and campaign performances.

Greater New York City Area

Engaged 1 million-plus players of text message-based games Predicto and Celebrity Squares with quizzes, surveys and alerts about pop culture, gossip, sports and news topics. Wrote daily blog expanding upon this content. Managed international team of writers for quota, timeliness and quality. Wrote video scripts and outlines for TV hosts attending entertainment-related events. -- Analyzed survey stats and identified content strengths, increasing engagement 1-2 percentage points. -- Conducted on-camera interview with Nick Cannon during charity event for Predicto TV.-- Wrote and worked with PR firms to distribute releases picked up by blogs, building brand awareness.-- Collaborated with Vh1 on show-specific and tune-in content for Real and Chance: The Legend Hunters and Money Hungry, driving gains in week-to-week game engagement.

Phoenix, Arizona Area

Wrote features, interviews, front- and back-of-book sections and calendars about fashion, entertainment and lifestyle topics for regional and national magazine, website and special projects. Fact-checked, proofread and formatted articles and marketing materials for accuracy, 944 and Associated Press styles, and grammar. Assisted with production, pagination, content flow and interdepartmental communication while meeting the print deadline for magazine with 250,000-issue circulation.-- Launched 944.com editorial content by managing production and recruiting regional contributors.-- Reached out to new contacts for exclusive articles to expand brand awareness and increase distribution.-- Continuously updated style guide, and trained staff and freelancers on adjusted processes, collectively reducing in-print errors and improving workflow ahead of print weeks.

Greater New York City Area

~ Assisted with newsgathering process, including conducting interviews and wrangling celebrities, at red carpets, screenings and other press events for "Whipple's World" story packages.~ Co-produced packages by editing video and audio recorded in the field and from press kits, as well as added graphics to ensure clips were ready for air by deadline.

Master Of Arts, Journalism

Bachelor Of Arts, Broadcast Journalism