Joel Marshall Email & Phone Number

New Berlin, Wi

~ Creates and delivers impactful internal and external communications around product positioning and messaging ~ Conducts market & customer analysis with customers (end-user, clinical, and institutional), and competitors (direct and indirect)~ Market development & penetration~ Develops and formalizes a disciplined product launch process for the North American team; collaborate closely with global marketing to develop and lead the execution of new product launches; define KPIs and deliver against those metrics~ Builds the annual product marketing plan to achieve/exceed sales plan in collaboration with the Managing Director, Director of Sales and global marketing~ Continuously monitors and provides US product forecasting to manufacturing~ Establishes and implements internal and external product training programs ~ Continuously works to develop professional relationships with key customers and plays a leadership role in creating and leveraging advisory boards ~ Develops and delivers product communication plans ~ Performs and summarizes market research (market opportunities, customer needs). ~ Provides product expertise and voice of customer for new products escalating product challenges and/or issues as necessary ~ Maintains and ensures updated marketing materials for North America

Greater Milwaukee Area

~Established marketing vision, strategies and messaging which differentiated products and service offered in various global markets. ~Identified, developed, and created short and long-term product plans which included business plans, ROI analysis, pricing and forecasting. ~Defined market requirements, product mapping and new product additions and changes based on market intelligence. ~Established product direction and priorities to feed marketing material, training, and launches based on balanced needs of customers, sales, market forces and business goals.~Developed and improved product positioning and messaging to differentiate product offerings in the global market.~Contributed to the creation of a global marketing vision, strategy and direction for patient monitoring products.~Assisted regions commercially establish go-to market strategies, messaging, product positioning and sales strategies.~Contributed short and long-term multi-generational product plans, including: business cases, ROI analysis, product pricing and forecasting models per market segment/geographic area.~Drove business growth by identifying new/adjacent market opportunities, market segmentation strategies and product differentiation.~Facilitated market intelligence efforts including competitive analysis and customer/market research.~Understood user pain points, developed product “configurations” that were competitive and flexible to meet different customer needs.~Lead interactions between Product Management/Engineering teams regarding development pipelines and product road-maps.~Facilitated the product development cycles through interaction and communication with other departments involved in the product development and deployment process, which included: ~Engineering, Commercial, Sales, Service, Quality, Regulatory.

Lake Forrest, Illinois

Provided Marketing leadership and strategic vision for new product development.Managed and lead product strategies based on customer insights, primary research. clinical practice, voice of the customer, competitive intelligence, and industry trendsDeveloped user and stakeholder needs with close communication with R&D team for design requirement inputs. Drove day to day product development efforts including on-market enhancements, product obsolescence execution.Analyzed and created product life cycle management plans within device portfolio.Lead global launch/marketing plans, including responsibility of final marketing materials Built strong relationships and communication with peers/stakeholders for maximum effectiveness of product vision, organizational strategy, and customer needs/outcomes

Milwaukee Wi

-Developed product line strategies, strategic market planning, product business cases, forecasts, and program plans for new product initiatives, which included revisions to existing products to maintain install base -Managed product lifecycle, which included new product introductions, midlife phasing, end of sales and product retirement -Lead development activities with cross-functional teams including Engineering, Clinical Marketing, Regulatory Affairs, Quality, Legal and others-Created global marketing materials for product promotion and sales training-Collected of Voice of Customer (VOC) inputs from downstream channels and customers (physicians, nurses technical staff, clinical engineering and others)-Managed install base global product issues, understanding the delicate balance of maintaining customer satisfaction and supporting business needs

Clinical Marketing Research Clinical pilot testing) Risk Analysis of Medical Device Hazards

Cardiac Invasive Specialist. Training of Cardiovascular professionals at GE Healthcare InstituteCall Center Support Staff

Cardiac Catheterization Lab & Electrophysiology Lab

Supervisory role of Anesthesia Technician staff.Main duties:- Worked in a Level One Trauma Center operating Room/tertiary teaching hospital-Maintained and kept lawful standards of an in Operating Room Stat Laboratory- Assisted Anesthesiologist with any procedure from IV or central line placement, arterial line placement, intubation and induction, intra-op labs, transfers, etc.- Inspection of all operating room equipment used by the licensed Anesthesiologist, CRNA, Anesthesia Fellow, or Anesthesia Resident, including the fixing or reporting of any malfunctioning machinery. • Accurately calibrated all electronic equipment • Sterilized anesthesia devices, medical supplies and machinery prior to surgery• Kept all anesthesia supplies stocked and reordered them as necessary.• Worked closely with biomed and third party vendors for preventive maintenance on anesthesia machinesSr. Anesthesia Technologist duties: • Training of all Anesthesia Technicians• Additional training given to Fellows and Residents• Monthly In-services to staff on safety, protocols, newest device training, refreshers, etc.• Hospital board member representation for anesthesia department to work in conjunction with hospital regulatory bodies (for Joint Commission visits, etc.)• Cross campus surgical procedures (proficency in all types of anesthesia procedures) • Worked closely with third party vendors for new anesthesia technologies