Ceo
CurrentFreddy is a renowned Italian athleisure brand, boasting a rich 47-year legacy in crafting apparel that seamlessly blends movement, comfort, and a flattering silhouette. Recognising the challenges women face with traditional jeans, Freddy revolutionised the concept. With extensive research and innovation, we introduced our patented WRUP Shaping Effect Pants in 2013. Since then, we've sold over 10 million pairs globally, elevating comfort and fit to unparalleled heights.