Freddy is a renowned Italian athleisure brand, boasting a rich 47-year legacy in crafting apparel that seamlessly blends movement, comfort, and a flattering silhouette. Recognising the challenges women face with traditional jeans, Freddy revolutionised the concept. With extensive research and innovation, we introduced our patented WRUP Shaping Effect Pants in 2013. Since then, we've sold over 10 million pairs globally, elevating comfort and fit to unparalleled heights.

- Responsible for the above the line digital marketing for all Mobile, Digital Imagining and Note PC products- Managed the digital components of various product launches & campaigns on owned and paid for channels including the Galaxy S4, Galaxy S4 Collection and Galaxy Note 3 + Gear. - Managed the digital components of key partnerships across owned, social and media channels including The X Factor and The Princes Trust.

As World Wide Partner of the Olympic and Paralympic Games in the Wireless Communication category, Samsung allowed London 2012 to be the most connected games ever by giving people the opportunity to share their experiences with the World and to take part in more ways than ever before.- Managed Samsung’s London 2012 sponsorship on all digital channels. - Project managed the build and development of the Samsung Hope Relay, an innovative mobile application that tracked users exercise using GPS. For every mile completed Samsung donated £1 to charity. - Simultaneity managed Samsung’s 7 Key Olympic and Paralympic programs on digital where Samsung became the best performing London 2012 sponsor, seeing increases in all key performance indicators and was ranked number 1 in social media buzz.

In September 2011, Metro presented EcoVelocity - the UK's first low carbon motor festival. Set in the iconic grounds of Battersea Power Station this outdoor motoring event brought to life a new world of motoring for perspective buyers. The event showcased the latest in cutting edge technology from the world’s leading car manufacturers with many using the festival as a platform to launch their latest cars in the UK.- Implemented and managed a 3 and a half month integrated campaign for EcoVelocity from concept to final product, which included print, digital, email, radio, outdoor and social media.- Project managed the marketing, public relations, web build and the various stakeholders of EcoVelocity – The UK’s largest ever test drive event. The event showcased the latest cars from 17 of the World’s greatest car manufacturers and delivered over 7,000 test drives of electric and ultra low carbon cars around a purpose built track.

- Manage the delivery of an integrated above and below the line campaign from brief to final product to promote the Jemca Car Group new brand identity, vehicle offering’s and their new customer focused website. - Project manage the build and development of Jemca Car Group’s new, customer focused website; load site content and monitor traffic & goals using Google Analytics. - Introduce, develop and manage social media sites including Facebook & Twitter.

- Produce creative briefs and simultaneously manage, agencies, manufacturers and the various media to develop and deliver various print, radio, online, TV, direct mail, email and POS advertising for BMW, MINI and Honda. - Coordinate and manage various events, sponsorships and new product launches including planning, implementing within budget and reporting the outcomes. - Manage advertising budgets and carry out post campaign analysis to report KPI’s & monitor competitors marketing activities and results based on market share reports.

- Maintain the three brand’s (BMW, MINI, Honda) corporate identities and ensure all above and below the line communication is compliant and of the highest standards.- Measure and compare the level of customer satisfaction throughout the sales process and ensure negative feedback is followed up immediately. - Manage the design and production of Auto Classic’s merchandise.