Joel Melton Email & Phone Number

Salt Lake City, Ut, Us

American Fork, Utah, Us

Spearheaded strategic leadership initiatives to revamp the company's marketing strategy. Built and managed the marketing department and team members. Performed marketing analysis and refined brand positioning. Managed third-party vendors and PR agencies. Directed digital, broadcast, and traditional marketing and advertising strategies and tactics. Developed compelling content for marketing collateral and sales tools. Oversee campaign ROI to ensure profitability. Developed optimization process to initiate Account-Based Marketing and Experience strategies. Improved effectiveness of growing new business using outbound and inbound demand generation strategies and approaches.• Leveraged performance analysis metrics to improve market share by 44%.• Developed and refined brand strategy increasing visibility by over 30%.• Orchestrated cross-functional collaboration leading to a 42% boost in customer engagement.• Successfully launched campaigns to educate customers, influencers, retailers, and professionals.• Implemented data-driven marketing strategies, optimized digital channels, and improved customer acquisition strategies and conversion rates.• Established and nurtured strong relationships with key stakeholders, including cross-functional collaboration with sales, product development, and executive teams.• Plan and execute advertisement campaigns across TV, digital, print, email, radio, social media, and other channels.• Set growth and performance benchmarks, and establish analytics for key performance criteria to track efficiency.• Budget, forecast, and manage marketing investments to achieve performance goals.• Identify trends and insights to optimize spend and performance of marketing activities.

Conduct market research and identify industry trends and potential commercial opportunities for medical and healthcare providers, and medical device manufacturers. Develop and implement a marketing strategy. Study company profile and operations to understand its marketing needs and provide advice for overall marketing strategy and implement branding, positioning, sales support and communication tactics for contracted accounts.• Consulting under contract with Ortho Development, and created a targeted market research program preliminary to clients' entrance into targeted market sectors (ACS, patient engagement and education, and enabling technology.)• Developed a targeted branding and promotional strategy for a small start-up company preparing to launch a major product line to market.• Developed training and marketing programs for a multi-practice dental service designed to increase patient volume and revenue.

Torrance, Ca, Us

Working together with the VP of Sales and Marketing, the Director of Sales, Regional Sales Managers, and independent distribution partners, a creative user-targeted method of promotion was developed to market the company's medical device products directly to surgeons and hospital buyers that were serviced by our distributors.• In collaboration with Sales and R&D, in-market product performance by users was collected and measured to enable the company to expand product lines and introduce new and innovative products and technology.• Updated company and product brand strategy was developed to include social media and other digital marketing assets. and user targeted method of promotion was developed.• Sales teams and distributor partners were trained to gather critical customer metrics to develop CRM database to create data-driven product promotions.• Managed all aspects of sales support for sales distribution partners in specific domestic geographic regions.• As the first point of contact, led the vetting of potential international distributors located specifically in South Africa, Mexico, Brazil, Syria, Chile, and other countries in Asia and Europe.

Perseon Corporation was a 35 year old public company that divided into two separate companies at the time that I joined them. The portion of the company that I joined kept the MicroThermX (microwave tissue ablation) technology. As marketing director, I was tasked with enhancing current available products, supporting the sales efforts, identifying new product development concepts in collaboration with sales and R&D, and developing a stronger brand.

Fixes 4 Kids, Inc., was a medical device start-up, that received FDA clearance, and by 2012 had a branded device (E-Fix) and custom brace (E-Thotic) to treat pediatric supracondylar fractures. As director of marketing, data-driven strategies were developed and executed and an exclusive distributor partner was established.• Developed training programs to educate surgeon users and supporting hospital staff.• Established and managed relationships with industry-leading KOLs.• Directed efforts to place the products in top-rated pediatric hospital, where the initial cases were performed.• Initiated and managed post-market surveillance and data collection for a case study at Cincinnati Children's.

CAO Group Inc., was a designer and manufacturer of dental curing lights, soft tissue lasers, and other operatory medicaments. As marketing and customer care manager, I was brought on to help the company promote and sell private brand labels in addition to large OEM business. • Developed product marketing and launch strategies.• Created content for marketing collateral and sales tools.• Performed market research.• Managed relationships with exclusive worldwide distributor.• Created and led customer service team including developing policies and procedures and product knowledge.

American Fork, Utah, Us

Managed dental practice marketing business unit including creative team and outside vendor relationships. Direct reports included graphic/web designers and customer service specialists. Managed competitive analysis, pricing strategy, branding activities, KOL relationships and product training.•Utilized customer database with 40,000+ users to develop a data-driven marketing strategy for the sales and production team.•Directed first annual user's meeting including site selection, all onsite housing, registration, logistics, activities, meals, marketing and promotional activities, and selection and management of faculty.

Draper, Ut, Us

With six direct reports, developed product line marketing strategies that included product franchise line extensions and new product development for knee, hip, and spine product market segments.•Managed relationship with domestic sales and distribution partners, and international distribution partners and sales teams. This included including product training curriculum development and sales calls. • Developed and managed relationships with design surgeons, consultants, and orthopedic industry KOLs.•Managed all aspects of marketing collateral development including content and creative for traditional marketing and digital marketing mediums.