Associate Professor Of Marketing
Current
Aug 2023 - Present
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Joel Mero Email & Phone Number
Digital marketing researcher | Research group leader | Director of international master's program
at
University of Jyväskylä
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✓ Verified May 2026
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Current company
Role
Digital marketing researcher | Research group leader | Director of international master's program
Location
Finland, Finland, Finland
Who is Joel Mero? Overview
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Quick answer
Joel Mero is listed as Digital marketing researcher | Research group leader | Director of international master's program at University of Jyväskylä, based in Finland, Finland, Finland. AeroLeads shows a matched LinkedIn profile for Joel Mero.
Joel Mero previously worked as Associate Professor of Marketing at University Of Jyväskylä and Assistant Professor of Marketing at University Of Jyväskylä. Joel Mero holds D.Sc. (Econ), Marketing from University Of Jyväskylä.
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University of Jyväskylä
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Profile bio
About Joel Mero
Marketing academic focusing on the digital transformation and business opportunities of data and new technologies.I am always open for collaboration with companies and other institutions, so please contact me if you have a research topic or other collaboration suggestion in mind.Phone: +358 (0)50 411 7968Email: joel.j.mero@jyu.fi
Listed skills include E Commerce, Social Media, B2B, Online Marketing, and 18 others.
Current workplace
Joel Mero's current company
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11 roles
Joel Mero work experience
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Assistant Professor Of Marketing
Aug 2020 - Jul 2023
Title Of Docent In Digital Marketing
Current
Sep 2023 - Present
Assistant Professor In Digital Marketing
Aug 2018 - Aug 2020
University Teacher
Lecturing and researching digital marketing and marketing performance measurement at Jyväskylä University School of Business and Economics (JSBE). In addition, I act as the coordinator of the international Master's Degree programme in Digital Marketing and Corporate Communication (DMCC).
Jan 2017 - Jul 2018
Project Manager
Responsible for fostering collaboration between businesses and academia in Tekes-funded DIGA-project that investigates digital customer experience and the customer's path to purchase in the omni-channel environment. In addition, doing research and lecturing about digital marketing.
Jan 2015 - Dec 2016
Doctoral Student
Doing research and lecturing about digital marketing; writing doctoral dissertation regarding digital marketing performance measurement and optimization.
Dec 2011 - Jan 2015
Research Assistant
Writing Master's thesis about the measurement of digital marketing communications in Finnish B2B industrial companies.
Jun 2011 - Dec 2011
Digital Analytics Expert
Responsible for measuring, analyzing, reporting and optimizing the value of chat service for Finnchat's e-commerce customers through the use of digital analytics tools (such as Google Analytics).
Jan 2014 - Dec 2016
Marketing Intern
Südwest Lacke + Farben Gmbh & Co. Kg
Competitor analyses
Jun 2009 - Jul 2009
Salesperson
Keskimaa Osk
Selling and customer service
May 2004 - May 2009
3 education records
Joel Mero education
D.Sc. (Econ), Marketing
University Of Jyväskylä
M.Sc.(Econ), Marketing, Accounting, Leadership
University Of Jyväskylä
Marketing, Business Administration
FAQ
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What company does Joel Mero work for?
Joel Mero works for University of Jyväskylä.
What is Joel Mero's role at University of Jyväskylä?
Joel Mero is listed as Digital marketing researcher | Research group leader | Director of international master's program at University of Jyväskylä.
Where is Joel Mero based?
Joel Mero is based in Finland, Finland, Finland while working with University of Jyväskylä.
What companies has Joel Mero worked for?
Joel Mero has worked for University Of Jyväskylä, Tampere University, Lut School Of Business And Management, Finnchat Oy, and Südwest Lacke + Farben Gmbh & Co. Kg.
How can I contact Joel Mero?
You can use AeroLeads to view verified contact signals for Joel Mero at University of Jyväskylä, including work email, phone, and LinkedIn data when available.
What schools did Joel Mero attend?
Joel Mero holds D.Sc. (Econ), Marketing from University Of Jyväskylä.
What skills is Joel Mero known for?
Joel Mero is listed with skills including E Commerce, Social Media, B2B, Online Marketing, Sports, Lecturing, Sales, and Market Research.
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