Injury prevention SaaS service for the utility industry. Video-based education and movement health for employees. I owned overall product strategy, roadmap, UX design, and launch of new offerings across mobile, web, and desktop platforms. o Spearhead the definition & design of new capabilities resulting in 50% annual revenue increases, while keeping gross margins high and ensuring 110% net revenue retention o Built out Product Operations and UX function. Implemented Agile/Scrum principles and process o Led privacy and security initiatives resulting in GDPR compliance and SOC-2 certification o Implement a data-driven mindset throughout the company resulting in improved churn rate, customer renewals (through exposing value delivery), and expansion of user engagement o Ensured platform and processes will scale to support 5x user base, while we expanded to support global companies o Solution built on AWS with web portal, iOS, Android, and Window-desktop apps

Led global public services company ($4B) transition to market-driven Product Management by designing and implementing one consistent Product framework with valuable tools and techniqueso Enterprise leader of product management practices and techniqueso Drove the creation and application of Product Management approach & processes across 5 different business units (health, payments, transportation, human capital, and business services)o Consultant, mentor, and leader of Product Community to foster best practices, identify common challenges, demonstrate successes, and upskill the diverse and geographically distributed teamso Developed Product Management Maturity Model for teams to evaluate their current gaps and create action plans for specific areas of improvement and re-assessmento Lead monthly Product Community to foster networking and sharing

Solera Health is a healthcare technology company that matches health plan members to the "best fit" prevention program based on each individual’s unique needs and preferences. Built the platform technology and product teams from concept to web and mobile platform that connects consumers to wellness solutions on behalf of large employers and health insurers (B2B and B2C).o Key member of the executive team that grew the company to $30M ARR in just two years; provided leadership in product strategy and growth initiatives; worked on Series A ($5M) and B ($18M) roundso Led roadmap for portfolio expansion into innovative new wellness platform (now core business)Built and led 50+ person team of product managers, UX designers, software engineers, architecture, infrastructure, data analytics, BI, ML and privacy/security (HiTRUST certified)o Consumer activation and engagement of multi-million health payer members; used data-driven approach to optimize value prop, campaigns, funnel metrics, and engagement rates to build brand awareness and trust while reducing customer acquisition costs. o Used machine learning (ML) to improve success rates.o Solution built on Salesforce, Salesforce Marketing Cloud, and Microsoft Azure.

$1B healthcare services to over 4000 hospitals. Responsible for product strategy and marketing activities for cloud-based data integration and analytics solution. o Led go-to-market launch of new product offering that simplified integration and enabled faster value delivery, as well as an easier upsell to the full platform solution. o Market analysis and competitive assessment for population health management strategy. o Launched executive briefings program as means to identify potential new customers. o Chair customer alliance comprised of c-level hospital executives focused on enterprise analytics. o Mentor and coach product managers to transition to market-driven product strategy. o Differentiated our solution in the market through enterprise analytics maturity model. o Member of leadership team for innovative / disruptive business unit.

Designed and led the creation of Verizon Virtual Visits -- a mobile health telemedicine solution that provided an easy and cost-effective way for patients to be seen by a clinician for a cold, flu, sore throat, allergies and other simple conditions. o From high-level vision, created product strategy, platform design, and drove product launch. o Solution was a cloud-based and mobile health platform with apps and web portal; included video chat, partner solutions, and capability to integrate with customer systems.o Created software platform and product portfolio investment strategy to expand into new markets.o Provided structure to the prioritization, planning, and budgeting process.o Built and managed strategic partnerships to deliver new capabilities and decrease time-to-market.o Educated and evangelized our strategy to internal stakeholders, customers, prospects, and partners. Communicated our product releases, roadmaps and managed their expectations.

Product line included SaaS-based patient portal to improve patient-to-physician communications. The solution drove practice efficiency and improved patient satisfaction. Key Achievements:o Built and led the product management team comprised of product managers, business analysts, and program managers. Team investigated and delivered solutions to urgent and pervasive market problems. o Implemented Intuit’s "Design for Delight" (Design Thinking) process throughout the team.o Defined new approach to partner integration platform strategy to ensure partners can easily build and deliver a reliable, secure solution to our shared customer base. o Achieved success by working cross-functionally with key internal stakeholders and strategic business partners.o Coached and led the team in implementing Agile/Scrum best practices.

Adobe acquired Workfront for $1.5B. I was responsible for overall product strategy. Used market research, competitive analyses and customer input to position the company ahead of industry trends and competitors. By leading the Product Council, developed and drove agreement on strategic product direction. Defined the product roadmap for product improvements and expansions.o Design Thinking applied to differentiate from the competition - results increased engagement, retention, and ARR.o Improved licensing model; contributed to a 45% increase in revenues.o Changed from deal- to market-driven product strategy, to capitalize on TAM.o Through user research and competitive analysis, discovered that adding social networking elements increased alignment and responsiveness.o New version received rave reviews from customers and industry analysts. o Built product management team that follows innovation best practices.

Founded and launched this telemedicine startup. Created and executed strategic plans to deliver software-as-a-service (SaaS) to the healthcare industry. Primary focus included services that enable care to be delivered to patients remotely. Managed technology platform and all operations until the economic slowdown and being too early for the market negatively impacted our progress.