Senior Seo Specialist
Current- Optimizing large e-commerce SKU auto parts catalogs- Lead the development and execution of internal SEO strategy- Perform extensive keyword research and analysis to determine popular and competitive keywords- Optimize various web site components including title tags, meta-descriptions, keyword density, internal linking, sitemap, etc.- Analyze sites for opportunities in optimizing architecture, usability and navigation results- Perform competitive analysis to monitor strengths and weaknesses, as well as to develop ways to improve natural results- Implement, maintain, and develop link building campaigns- Develop, document, and update formal processes to promote best practices for natural search- Create progress reports on the organic ranking, site traffic and optimization strategies- Work with different departments for website enhancements/modification to ensure that they meet SEO requirements