- Spearheaded content strategies for brands, focusing on SEO optimisation.- Wrote, edited, and reviewed diverse content items to ensure quality and relevance.- Managed a dynamic team of writers, reviewers, and social media managers.- Conducted comprehensive training sessions on content writing and ClickUp for team members.- Crafted effective social media strategies for brands to enhance online presence.- Implemented posting and scheduling plans for impactful social media campaigns.- Established and monitored content KPIs to drive success and growth for the team.

- Excelled in writing, editing, and proofreading blog posts catering to varying audiences.- Created engaging infographics, compelling eBooks, and impactful LinkedIn/Medium articles.- Successfully developed effective website copy and PPC ad content to enhance online visibility.- Created attention-grabbing social media posts across various platforms to maximise engagement.- Applied content expertise across different verticals such as technology, leadership, E-commerce, FMCG, and personal development.