Design, develop, and lead the cross-functional implementation of the product analytics systems, including:- Developing and implementing the tracking plan - Design and build the analytics environment - Building and deploying dashboards and ad hoc reporting Tools used:Segment, Redshift, DBT, Hex, Jira, Airbyte

- Managed the structure and development of a growing team of Data and Marketing professionals - Managed the design and implementation of a retention framework that enabled Product leaders to visualize how users were engaging with RE/MAX products over time and empowered the development of insights that helped improve user activation and retention.- Developed a Reverse ETL process designed to enable personalized messaging across RE/MAX's Consumer and Agent product portfolio- Designed and implemented a system that enabled both real-time and weekly Slack reporting that enabled Product and Marketing to access key insights without leaving Slack- Led the design and deployment of an Experimentation and Testing framework that enabled teams to prioritize and measure Growth initiatives- Built a Lifecycle Marketing function that was deployed across RE/MAX's Consumer and Agent product portfolio and, through targeted, personalized messaging campaigns, achieved 6x improvements in key user activation and retention metricsTools:Snowflake, Segment, Periscope (Sisense for Cloud Data Teams), Jira, Customer.io, Tableau, Fullstory, Google Optimize, Google Analytics, ReTool, Appcues, Gitlab, Webflow

- Led the transformation of a fragmented and unreliable analytics environment into a single, scalable, trustworthy source of truth across Consumer and Agent product portfolios.- Designed the product analytics data strategy and reporting environment- Hired and led the team that designed, developed, and optimized a reporting environment that generated insights and delivered impactful analysis to Product and Marketing Leadership and team members

First was acquired by RE/MAX in December, 2020.- Designed a scalable data infrastructure and worked closely with Product and Engineering to implement a single source of truth that makes data-driven decision-making accessible and trustworthy.- Partnered with Product leadership to design and implement a retention framework that empowered the team to identify and impact key Product metrics.- Designed and implemented a data taxonomy and tracking plan than enabled clarity and long-term coherence.- Launched and led First's Growth Product function by developing an experimentation and testing framework and collaborating with Engineering to implement in-app experimentation infrastructure

- Launched and led the Growth Marketing function responsible for generating a sustainable user acquisition pipeline- Collaborated with Sales leadership to build personalized lifecycle marketing campaigns that increased lead conversion and ROAS- Developed and maintained the Sales and Marketing analytics infrastructure- Designed, developed, and maintained Reverse ETL processes that enabled Sales and Marketing to build, enrich, and engage high-quality audiences- Partnered with Design to build and optimize First's marketing websiteTools used:Redshift, Segment, Webflow, Customer.io, Salesforce, Outreach, Periscope (Sisense Cloud Data for Teams), Mode Analytics, Facebook Ads, Moz