● Product development ○ Developing and executing new products initiatives for strategic fit, competitive landscapeand industry trends ○ Coordinating with production line to generate high quality of in-house products andproviding product training to employees ○ Analyzing the market trend and generating consumer demands forecast reports to CEOand BODs on a monthly & quarterly basis● Procurement and quality control ○ Sourcing high quality green coffee for specially treated Reborn Coffee products○ Managing and setting the coffee flavor profile of all coffee products including blendedcoffee, single origin coffee and cold brew coffee ○ Performing quality control on all products by following SCA quality control protocols● Marketing and e-commerce ○ Creating original SEO contents to increase organic traffic to company’s website ○ Maintaining social media presence and overseeing the digital marketing strategy ○ Managing e-commerce platform from front to back end to provide user friendly interfaceof website as well as to secure the customer engagement

● Green bean sourcing and vendor management○ Developed a business relationship with producers in 10 different coffee growingcountries and sourced premium quality specialty coffee○ Coordinated direct trade of green beans each year and managed international coffee tradewith an annual budget of $0.5M○ Analyzed producer profiles, examined product quality and selected coffee for purchase● Production and quality control○ Managed all stages of a mass production of roasted coffee beans and cold brew coffeedrink and performed quality control on all products by following SCA quality controlprotocols○ Created and developed new roasting profiles for single origin and blended coffee○ Developed in-house inventory control system for green bean, roasted coffee and coldbrew coffee in warehouse● Digital marketing and e-commerce○ Created original SEO contents to increase organic traffic to company’s website○ Monitored and analyzed revenue generation from website traffic information○ Managed customized e-commerce platform to secure the bond between company andpotential customers as well as regular customers

● Oversea production coordination○ Performed day-to-day communication with overseas vendors and third-party partners○ Managed over 100 styles of garments that worth $1million each season○ Reviewed and confirmed a style selection, color and quality of fabric, fitting, productionschedule and in-house date● Vendor Management○ Managed more than 10 different vendors overseas and made sure to build trusting andlong-lasting business relationship○ Analyzed the strength of each vendor and allocate the orders based on vendorperformance data○ Advised and supported vendors in order to achieve maximum productivity