Joe Lovett Email & Phone Number

Norwood, Ma, Us

Norwood, Ma, Us

Norwood, Ma, Us

Norwood, Ma, Us

• Work with stakeholders to create business goals and translate them into marketing objectives• Help determine the audience that is to be targeted and create personas to understand behaviors• Understand the target audience values, worldviews, and how they perceive the company or brand • Research and understand how competitors are approaching the market and how they are performing• Analyze the unique benefits that the company or brand bring to the market and how they align with the needs of the target audience• Uncover key insights rooted in deep human truths that can be crafted into unique and defendable marketing messages that can be translated into multiple marketing channels• Inventory user touch points where the audience can engage with the brand and understand their needs and barriers• Map audience journey to better understand how a consumer may be exposed to the marketing message and progress from awareness to conversion to advocacy• Create a communications plan to determine which marketing channels which reach the target audience where they will be most receptive to the marketing message• Produce an actionable campaign measurement plan that that ladders back to the marketing objectives and informs enhancements• Run campaigns and refine with bidding, placement, creative testing, and landing page testing

London, London, Gb

London, Gb

Provide online marketing strategic direction for a client base of primarily Fortune 1000 clients. Provide direction and strategic guidance to a team of 19 Search Specialists, Analysts, Managers, and Technologists for the accounts that they manage, while building high level relationships with key decision makers within these accounts. Guide new company offerings, collaborate on corporate initiatives, and write for various industry publications. Identify and create case studies to be used internally and externally. Responsible for contract pricing, establishing relationships with 3rd party vendors including search engine representatives, and identifying and presenting up-sell opportunities within my client base.

London, Gb

Managed a team of 5 Search Marketing Specialists and Analysts who were responsible for natural search, paid inclusion, and pay-per-click campaigns. Helped to develop and oversee the execution of search strategies for clients to achieve desired client goals. Handled new employee training and ongoing development.

London, Gb

Supported sales team by providing search recommendations to prospective clients. Determined business goals for the search campaign and provided customized strategy and project scope recommendations by analyzing prospect company’s website and identifying growth opportunities to achieve desired goals. Ensured that transition from sales to client services was smooth and transparent to client.

London, Gb

Help client base of Fortune 1000 clients achieve marketing goals within the top tier search engines. Responsibilities include managing multiple clients and campaigns, project managing 3rd party vendors, setting proper expectations, and presenting results quarterly. Other responsibilities in the role include new employee training, process enhancement, writing for the monthly newsletter, and researching new engine offeringsManage search engine optimization projects and ensured a detail-oriented approach in developing campaigns for Fortune 1000 clients. Proactively present strategic, customized recommendations to achieve client goals and foster strong relationships. Create and deliver presentations to clients on SEO education and training, strategy and data analysis, as well as account progress and project implementation. Communicate search industry data and how trends correlate with the client’s goals in traffic and visibility.Collaborate actively with iProspect’s Algorithmic and Paid Search teams in order to guarantee the campaign goals are top of mind across all members working towards a multitude of projects. Promote teamwork by actively involving colleagues in relevant discussions pertaining to the client as well as to the industry.

Boston, Massachusetts, Us

Helped large manufacturers source scarce parts needed for manufacturing or repair services.

Assisted small businesses and individuals in selecting technology solutions based on their needs.

Founded a company that provided engineering, consulting, and installation services to telecommunications service providers.

Opened the Boston office for a small Denver-based startup that provided customers with telecommunications equipment and consulting services.

Provided customers with equipment and professional services including: assessment, design, project management, installation, and ongoing support.

Microsoft Network Administration

Ba, Advertising And Marketing