Boutique Consultancy advising brands, retailers, start-ups, private equity funds and corporate venture funds in beauty, cosmetics and wellness, fashion and accessories, luxury goods and premium services.

Cosmétiques

Online platform connecting hairdressers and beauticians to salons, spas, institutes to optimise time and space allocation

Feelunique is Europe's largest online premium beauty retailer, majority-owned by Palamon Capital Partners , a private equity fund specializing in fast-growth companies. Our mission is to offer the online beauty consumer a market leading digital experience, combining an unrivalled choice of products with rich proprietary content and a unique offering of shopping services. We are headquartered in London and have expanded into worldwide markets with teams in Paris and Hong-Kong/Shenzhen.Key achievements:- Relocated company from Jersey to London and apppointed a strong and diverse executive team - Developed high-level worldwide commercial relationships with key vendors and negotiated distribution agreements with the best worldwide beauty brands- Transformed business from a price-driven site to a balanced commerce, content and community platform . - Launched Feelunique successfully in France through organic growth and acquisitions, this market now accounts for 10% of total sales.- Established a joint venture for cross-border e-commerce to China and set-up a regional Asian office and distribution center in Hong-Kong. This market now accounts for more than 20% of total sales.- Signed-up strategic partnerships with Zalando (Germany), Yandex (Russia), La Redoute (France), Myntra (India), Secoo, Kaola, Little Red Book (China), Custos (Sweden).- Launched private label lines including a a caffeine-infused wellness and beauty brand called Hello Jo.- Initiated a comprehensive CSR strategy through inclusive employment programs, environmental and recycling initiatives and a partnership with Mind, a non-profit organization.- Placed Feelunique in top 30 specialty UK e-retail sites (Gartner/L2 study).- Tripled sales to $ 150M and strongly increased customer lifetime value.

Worldwide P&L responsibility - € 400 M - 800 employees including 150 in HQConsolidation of the Clarins Group perfume brands into one single entity ⇒ top 10 rankingNew impetus on Mugler ⇒ through synergies between fashion and fragranceRe-launch of Azzaro ⇒ sales growth of 30% between 2009 et 2012 through revamping of core lines Azzaro Pour Homme / Chrome and a clear focus on emerging marketsNegotiation of new licenses ⇒successful launch of Swarovski on emerging markets, exclusive partnership with Sephora in Europe for Zadig & Voltaire Sales growth of 50 % between 2009 and 2012 with strong improvement of EBITDA

Strategic plan to re-launch the Mugler fashion leveraging core brand valuesRecruitment of the influential and edgy stylist designer Nicolas Formichetti ⇒event fashion shows, digital communication to attract a younger audience Creation and launch of product ranges ⇒women’s wear, men’s wear, leather accessoriesDevelopment of a distribution network ⇒multi-brands boutiques, department stores, first mono-brand boutique in Milan, “pop-up stores” in Paris and New YorkRationalization of licenses ⇒upgrading of style, quality and distributionDoubling of sales ⇒€ 30M in retail valueHigh media coverage ⇒ positive effect on brand image and perfume sales

Strategic decision to focus on brand heritage ⇒ growth of core lines, reinforcement of CRM and social / digital media, sustainable development Talent recruitment for Angel ⇒Naomi Watts and Eva Mendes as icons of the brandCreation and launch of Alien ⇒ worldwide success, 80% of Angel sales in 7 years Launch of innovative products ⇒ Womanity, Liqueurs & Goût du Parfum, A*Men Editions and Les Exceptions, an exclusive concept for high-end department storesInternational expansion ⇒ specific operational marketing strategies for North America, Latin America, Asia, Middle East, Russia, Travel Retail and e-commerce Steady gains in market share ⇒from 15th to 8th worldwide feminine fragrance brand

In charge of all operations next to Vera Strubi the founder of the company.

E-commerce start-up specialized in business to consumers group-buyingRaising of € 2.5 M in venture capitalTeam of 30 employees recruited in three countries, in full operation in less than one year€ 4M turnover in one year⇒ business sold to a competitor

French home-shopping leader. Team of 200 employees in charge of innovation and new business Managing Director of La Cité Numérique, the digital studio of the Group ⇒ one-stop and faster production of print and digital cataloguesDevelopment of joint-ventures with strategic partners ⇒ Disney for licensed products, AGF for personal insurance, France-Loisirs for travel businessLaunch and management of e-commerce activities ⇒ main catalog website and international e-commerce platform of the 1998 World Cup licensed products Successful diversifications into e-commerce and insurance business Fostering a new culture around project management and entrepreneurship

1994-1995 Managing Director Europe€ 300M - 900 employees ⇒reorganization of subsidiaries following the acquisition of YSL Parfums by Sanofi Beauté, full P&L management, negotiation with key European accountsSales growth of 20 % in 2 years1992-1993 Managing Director France € 100M - 250 employees ⇒reorganization of sales teams, launch of Touche Eclat, Champagne perfume, a new skincare line and opening of a beauty institute in ParisProfitability improved by 50 % in 3 years1990-1992 Managing Director Spain - Madrid€ 100M - 200 employees ⇒reorganization of the subsidiary, closing of the factory and opening of the first fashion and beauty flagship store of the brand in MadridReturn to profitability of Spanish operations1986-1989 Export ManagerSales and business development of European distributors and key Travel Retail accounts

French governmental agency promoting foreign investments in FranceOpening and management of the Houston branch covering the South of the USA