(Location reopened as corporate headquarters.)• Oversee the company’s visual branding, design and video creation used for corporate, product marketing, email marketing, event marketing, e-commerce, sales recruitment, and sales collateral at the global corporate-level, under the close guidance of the Sr. Marketing Lead• Assemble, supervise, and remotely mentor and manage an in-house creative team comprised of Designers, Production Artists, Video Producers, Motion Graphics Artists, and Photographer under the Global Marketing umbrella• Reduce cost by 30% by backfilling and providing hands-on art direction-, graphic design-, and UI design-support while collaborating with high-level team members on marketing strategy• Oversee the branding & design of the company’s first North American retail location in SoHo, New York City, NY which opened their doors in late-December 2021• Support creative services team by developing design guidelines and templates for a 2023 holiday / Black Friday / Cyber Monday campaign which brought in nearly $16MM+ in e-commerce revenue, a record-breaking $30MM+ in 2022 and $22.6MM+ in 2021, as well as $14MM+ in 2020• Improved brand awareness by developing co-branded digital content with Alfa Romeo F1 Team ORLEN reaching over 1.4M fans worldwide through digital and broadcast platforms• Develop scalable design systems and strategies for global use

• Reduce turnaround time by 50% by providing hands-on creative & design direction, as well as execution for start-up and large-size companies• Develop scalable, user-friendly design systems streamlining the creative process by 30%• Design high-profile print & digital materials used in print publications, public displays, POS, retail, consumer packaging, events and Amazon Storefront pages.• Provide design advice based on current industry standards, trends, design research, and Client’s brand guidelines Companies I consult include... BACtrack, Capital Group, The Recording Academy (GRAMMY Awards, GRAMMY Museum, MusiCares, Advocacy), Titan HST (Health and Security Technology), SapientRazorfish, CBD (Colman, Brohan & Davis), Shaker Recruitment Marketing, and Storygize

• Lead the creative efforts supporting the company’s brands (Research Affiliates, RAFI Indices, RA Asset Allocation, and RA Smart Beta Interactive) and intellectual properties’ brand experiences across digital marketing initiatives, company-sponsored events, design resources, and video content• Identify design challenges across the company and devise solutions, working collaboratively, and cross-functionally• Develop scalable, user-friendly design systems for print and digital projects streamlining the creative process by 30%• Reduce cost by 70% providing hands-on support for UI design and prototyping, social media assets, event collateral, print design, and video editing while collaborating with high-level execs on strategy• Manage external creative relationships

(Location closed and operations were relocated to headquarters in Utah.)• Direct and lead the operations and work of global creative services and in-house marketing team members by reviewing and approving various digital, print, and video assets for product launch totaling over $11MM in revenue• Support creative services team by producing mockups and wireframes, including initial design concepts by focusing on typography, photographs, and graphics for a 2017 holiday campaign which brought in a record-breaking $3MM in ecommerce revenue• Review and approve creative collateral to meet campaign milestones and coordinate with project manager on timelines streamlining production by 20%• Manage and collaborate with content, product, marketing, technology, and agency partners for product launches to meet brand design standards and sales objectives• Work directly with C-suite to create presentation materials to help communicate business forecast, ideas, and concepts to key stakeholders and investors on marketing and sales programs• Provide additional hands-on support for social media assets, event collateral, and video editing

(Acquired by Accenture Interactive.)• Led Creative team in implementing Motorola Mobility’s visual language and brand voice across multiple ATL, BTL, POS, and internal training projects in print, digital, and video on-time and within budget• Reduced turnaround time by 15% by overseeing the quality inspection of all print and motion deliverables for branding alignment, accuracy, and creative excellence based on Motorola Mobility’s brand standards• Cross-collaborated with Account and Client Engagement teams to manage Creative resources and Client needs• Improved efficiency 15% by being the Creative Lead on non-Motorola, assigned Client projects

(Previously known as ValueClick. Acquired by Alliance Data Systems, now known as Epsilon.)• Collaborated with Marketing team to rebrand entire organization from ValueClick to Conversant which later led to the company's acquisition to now parent company, Alliance Data Systems• Reduced production time 50% by spearheading an automation process using data merge within InDesign, to streamline the production of multiple event collateral for annual company held networking event, CJ University• Collaborated with CJ University speakers under tight deadlines to create presentation decks that helped acquire 30 leading name brand clients for CJ Affiliate with deals up to $2MM• Streamlined processes 20% by creating and implementing a production, proofing workflow as well as a naming convention system• Improved efficiency 30% by coaching team on brand and marketing design best practices, presentation and UX/UI design• Spearheaded the design and templatization of internal and external Sales & Marketing materials, as well as HR recruitment materials ranging from print to digital marketing and video formats to improve online brand image, reducing the Creative QA process by 15%• Cross-collaborated with remote and international Marketing & Product teams to complete projects on-time and within budget

(Now known as Viant Technology.)• Created instructional guidelines for Sales & Marketing materials, reducing employee on-board training time by 20%• Designed and created PR communication materials under tight deadlines for the acquisition of AdCombination and Myspace• Provided creative direction and designs for the branding and remarketing of the new Myspace, resulting in 1MM new member registrations within a month of launch• Designed and created pitch decks, celebrity landing pages, upfront kits, and event collateral for the new Myspace bringing in $800K in revenue• Provided hands-on video editing support for educational videos as well as tutorials, and event visuals• Improved efficiency 15% by leading a team of Graphic Designers, Freelancers, Vendors, and by coaching Marketing & Design team on brand and presentation design best practices

• Expanded and maintained branding assets by creating corporate identity guidelines and managing all Sales & Marketing materials (print, digital, and video), in a brand and design-level, to ensure all items were on brand and consistent, reducing the creative QA process by 15% • Introduced custom tailored email campaigns for industry specific monthly newsletters,
 branded motion graphic elements for broadcast-use and social media initiatives• Collaborated remotely with international Marketing team to design, produce and localize
 Sales & Marketing materials for their regions, as well as provide creative direction for tradeshow booth designs for DMEXCO• Contributed to the acquisition of BBE, Vindico, and Xumo by designing and creating PR communication materials reducing employee cost• Maintained relationships with print vendors, promotional product suppliers and trade show booth designers

• Inherited and maintained brand identity and corporate website design, reducing outsource cost• Designed Sales sheets, case studies, whitepapers, industry guidelines, and custom analytic reports for ad campaign deals which helped Sales team generate the company up to $100MM in revenue• Helped generated 15% of revenue by designing and producing direct mail pieces, landing pages, 
and online ad units to promote brand awareness, products, and consumer surveys• Introduced custom tailored email campaigns for Sales events, email signatures, e-blast templates, and corporate newsletter• Contributed to the acquisition of SiteMeter and Adviva by designing and creating PR communication materials reducing employee cost, as well as the rebranding and remarketing of the SiteMeter website

• Designed and produced various website elements, online ad units, print collateral, and motion graphics for broadcast-use using company’s brand guidelines under tight deadlines

• Designed custom micro-fiber cloths and packaging for various major name brand companies

• Designed artwork for promotional micro-fiber cloths for various major name brand companies

• Designed client ads, articles, and prepped magazine spreads to be ready to go into production• Photo manipulated photographs submitted by advertisers' specified requests

• Designed marketing collateral to promote campus held activities• Cross-collaborated with other institution leaders to organize campus-wide events• Coordinated with on-campus vendors to deliver finished print projects