Joel Mullins Email & Phone Number

Greater Minneapolis-St. Paul Area

• Responsible for development and implementation of strategy to support the global platform of mutual funds, ETFs and 529 Plans.• Collaborate with organizational partners to seek opportunities to mitigate risk for the firm.• Lead team in managing the day-to-day business for mutual fund, ETF and 529 product sets. • Develop, implement and manage an efficient and effective process for onboarding new products onto the investment platforms.• Oversee the firm's strategic partner program to ensure alignment with key initiatives and to appropriately leverage relationships with partner entities.• Monitor the regulatory environment to determine opportunities for policy and process changes as required.• Manage the invoicing and reconciliation process for product partner revenue received by the firm.

Greater Minneapolis-St. Paul Area

• Lead team in managing the mutual fund product set within RBC U.S. business lines. • Manage the review of new product offerings and platform enhancements for existing products.• Conduct research on competitive landscape and industry trends ensuring product offerings are competitive and align to our clients' investment strategies.• Develop and maintain relationship with product vendors to enhance products and services within each business channel.

Greater Minneapolis-St. Paul Area

• Managed business relationships with over 90 mutual fund families to support placement of product within Ameriprise investment platforms.• Facilitated the onboarding process of new mutual funds including due diligence, contracts, operations and presentations to Investment Committee.• Collaborated across the organization a part of multiple project focused on key initiatives within Wealth Management Solutions such as implementation of new Department of Labor regulations.

• Responsible for Capital Markets product management, product development, product enhancements, pricing, sales promotion and P&L management.• Led team responsible for product management activities for all Capital Markets products consisting of equities, fixed income, ETFs, options and unit investment trusts. Activities include competitive analysis; mitigation of compliance, legal, systems and operational risk; conducting financial analysis and pricing recommendations; and developing implementation plans.• Drove Capital Markets initiatives across multiple business units including Clearing, Service Delivery, Legal, Compliance, Supervision, Marketing & Communications, Sales Consulting, and Investment Research.

• Led a team providing risk mitigation, reporting and analytic support for Wrap business line.• Provided oversight of outsource vendor supporting Wrap product.• Established and maintained relationships with internal and external business partners.

• Developed and implemented a new discretionary investment advisory product. Collaborated cross-functionally with legal, compliance, service and technology leaders to produce the first “Representative as Portfolio Manager” platform at Ameriprise. • Developed and implemented a new model management and portfolio rebalancing tool being utilized with investment advisory accounts.• Implemented a targeted strategy, providing useful advisor segmentation data to key mutual fund wholesaling partners, to increase sales across all managed account solutions.• Served as subject matter expert for internal sales representatives and financial advisors to provide product and industry expertise to further drive managed account sales and grow advisor practices.

• Performed concurrently in two distinct roles. • Developed and championed sales strategy in partnership with marketing, sales, and investment management aimed at growing and retaining assets under management within specific mutual fund product lines. • Served as point-of-contact for 20+ external asset managers as well as multiple internal teams for operation and marketing of sub-advised investment products.

• Developed and maintained sales relationships with financial advisors via teleconferences and in-person meetings. • Provided actionable sales ideas to targeted advisors driving annuity and mutual fund sales.• Consulted with advisors on specific client cases to assist in closing business.

• Established and developed sales relationships with financial advisors and field leaders through in-person meetings throughout a six-state territory. • Developed sales strategies utilized with targeted advisors driving sales.• Uncovered opportunities for advisors to grow their business through investment sales.• Presented at client and prospect seminars to assist advisors in growing their businesses.