Management of Felestad, a company in the promotional products industry offering comprehensive solutions from concept and design to production, printing, custom web shop solutions, warehousing, and distribution in a Full Service Concept. Together with its subsidiary Påhlsons Daylight, Felestad is one of the leading players in the industry and part of New Wave Profile.- Digitalization- Consolidation of supplier base- Organizational development- Improvement of management systems certified under ISO 9001 and 14001, and verified according to ISO 26000 for sustainable business practices- Implementation and certification of environmental initiatives according to Ecovadis- Strategy and processes for public procurement- Streamlining of the business model

Subsidiary of Felestad Trading AB

•Part of the management team•Responsible for Commercial strategy and activities (Product offering and range development, services, marketing, own brand development, customer loyalty, new business)•Value creation thru partnership with brands and other firms•Presentation for stakeholders and listing of the company on Nasdaq First North Growth Market together with management team

• Marketing and CX at all touchpoints• Part of the management team• Change management, setting up a new organization ready to work with efficiency and agility in the digital era• Shift from traditional marketing to data driven marketing

• Responsible for 8 regional managers and the sales operations• Responsible for scheduling in stores (500+ Employees) (2011 – 2015)• Responsible for the operational E-commerce and customer service center• Part of the management team• Strategy and implementation of operational actions to drive sales and profit• Forecasting of sales and in collaboration with marketing department develop campaigns• Development and launch successful sales force compensation plan (later covered in HBS Case and research)

• Responsible for daily operation in 12 stores in southern Sweden• Driving sales and motivation of sales staff• Budgeting, planning and scheduling of staff in order to improve sales and profit• Establishment and opening of new stores• Annual turnover of 200 MSEK and 100 FTE

• Operational HR-support mainly to store managers• Recruitment during strong growth phase responsible for recruitment and onboarding for over 100 sales associates/year• Introduction and education in sales, customer service and systems for new employees

At the time, the store in the retail chain with highest revenue and profit.

PT during studies and Military service

(Part time mainly during weekends) Soldier in Home Guard – National Security Forces. Different positions during the 5-year period.

Conscript basic training as ranger i northern parts of Sweden. After 4 mo. selected and continued as team leader.

Worked for Telia introducing new and existing products to the exhibition visitors.