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Joel Rodriguez Email & Phone Number
Director of Marketing
at
Arc Games
1 work email found
@vsevil.net
4 phones found area 214 and 650
LinkedIn matched
✓ Verified July 2026
4 data sources
Profile completeness 100%
Who is Joel Rodriguez? Overview
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Quick answer
Joel Rodriguez is listed as Director of Marketing at Arc Games, based in San Francisco Bay Area, United States. AeroLeads shows a work email signal at vsevil.net, phone signal with area code 214, 650, and a matched LinkedIn profile for Joel Rodriguez.
Joel Rodriguez previously worked as Director of Marketing at Free Range Games and Director of Marketing at Freerangexr. Joel Rodriguez holds Master Of Business Administration (Mba), Marketing from Smu Cox School Of Business.
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Email format at Arc Games
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{first}@vsevil.net
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AeroLeads found 1 current-domain work email signal for Joel Rodriguez. Compare company email patterns before reaching out.
Profile bio
About Joel Rodriguez
Currently, I am the director of marketing for Free Range Games. In my time with Free Range Games, I've built a marketing department from the ground up. This involved starting up multiple processes and tools across email, endemic media, paid media, sales channels, and PR from scratch. The job covers both the Free Range brand and the video game titles, I work across all game teams. I mentor two direct reports and enjoy being involved in their professional development. I lead up the company's self publishing efforts as well, publishing titles on PC and Meta Quest. Last, but not least, I launched The Lord Rings: Return to Moria with an amazing dev team and fantastic publisher in North Beach Games. This involved working on strategy and content for the game's multiplatforms launch and multiple title updates.Previously, I was Senior Brand Manager at games publisher, Versus Evil. I managed go-to-market campaigns and branding for all titles. I worked with developers from the U.S., Romania, China, New Zealand, Ireland, and more to bring their games to financial success. I managed all major marketing agencies: PR, media, creative, and web. Prior to Versus Evil, I was Senior Brand Manager for The Walking Dead at Telltale Games. I set marketing strategy for the franchise, as well as for all the releases in the various stages of their lifecycles. I ran the global marketing campaign for the brand. I worked daily with the development team on marketing assets, comms deadlines, and strategy.Before Telltale, I was an Associate Retail Marketing Manager at PlayStation. During my time I oversaw marketing activities at Best Buy, Amazon, GameStop and Target. This involved partnering across departments within those retail organizations to build strong relationships with the ultimate goal to get PlayStation products into their marketing programs. I also worked with strategic partners such as Activision and Warner Bros. on campaigns at retail. The channels I managed earned hundreds of millions in revenue for Sony every year.In 2012, I received my MBA at the Southern Methodist University Cox School of Business with concentrations in marketing and strategy.My first job was for the nation's leader in anime and Japanese entertainment, FUNimation Entertainment. I interned in 2008 and was eventually promoted to Brand Manager by 2012; working on such brands as Dragon Ball Z, Afro Samurai, and Mass Effect. I led creative teams, worked with international partners, and managed nationally televised programs. FUNimation Entertainment is now owned by Sony Pictures Entertainment.
Listed skills include Marketing, Brand Management, Project Management, Social Media Marketing, and 13 others.
Current workplace
Joel Rodriguez's current company
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13 roles
Joel Rodriguez work experience
A career timeline built from the work history available for this profile.
Director Of Marketing
Current+ Brand development of the Free Range Games studio and its properties.+ Founded the company's formal marketing department, processes, and multiple marketing channels.+ Head the company's publishing efforts with Rube Goldberg Workshop and the Wrekless demo.+ Launch of The Lord of the Rings: Return to Moria across PC and console storefronts and its content updates.+ Partnered with Epic Games Store and Meta to receive hundreds of thousands of dollars worth of co-marketing.+ Manage a team of two direct reports and support the work of =multiple game development teams.
Apr 2021 - Present
Director Of Marketing
Apr 2021 - Dec 2023
Senior Brand Manager
+ Create 360 GTM plans for indie video game titles.+ Work with game devs from around the world: U.S., Ireland, New Zealand, Romania, and more.+ Plan global advertising: campaigns reach U.S., Russia, UK, Canada, and Germany.+ Content strategy for storefront pages: ad copy, screens, trailers, and bespoke graphics.+ Manage all major agencies: PR, paid media, creative, and web.+ Partner with sale channels to promote titles: Nintendo, Epic Games, Sony, MSFT and Apple.+ Launch content on new distribution channels: Epic Games and Apple Arcade.+ Lead events planning and budgets.+ Drive content strategy and production for the website, YouTube, and social media.+ Run VersusEvil.com: branding, brand pages, and analytics.+ Set and manage budgets with leadership: millions of dollars over multiple brands.
Oct 2018 - Apr 2021
Senior Brand Manager
• Set strategy for the global launch of The Walking Dead: The Final Season.• Own the multi-million dollar marketing budget for The Final Season.• Determine the goals of the campaign with executive staff, finance, and the development staff.• Instituted Telltale firsts including: the first ever pre-sale campaign and first pre-release demo.• Co-create the brand positioning, look, communications cadence, and brand tone.• Work with development staff to produce marketing assets and consult on product features.• Direct agencies for both the North American and European marketing campaigns.• Institute processes for localization and for working with the development staff.• Manage The Walking Dead catalog releases' marketing mix.
Oct 2017 - Sep 2018
Associate Retail Marketing Manager
• Devise and execute marketing plans at retail: online, mobile, and in-store.• Account facing with Best Buy, Amazon.com, GameStop, Target, and other major retailers.• Develop P.O.P. graphics, product pages, email CRM, sales materials, and event programming.• Partner with publishers on marketing campaigns for titles such as Call of Duty and Star Wars.• Drive campaigns across retailers valuing into the millions of dollars.• Cross-functional with sales, product marketing, finance, business development, and creative.• Lead online presence of all PlayStation products at retail, including content syndication.• Deliver on organizational goal of making PlayStation the BEST PLACE TO PLAY.
Jun 2014 - Oct 2017
Mba Channel Marketing Intern
• Provided analysis and planning on channel campaigns of multi-million dollar product launches.• Cross-promoted with Sony Pictures on plan to educate retail representatives in 6 major markets. • Other projects: PlayStation 4 pre-order launch, FAQ on customer segmentation at retail, budgets.
May 2013 - Aug 2013
Brand Manager
• Brand managed home video best-sellers on digital, Blu-ray, and DVD.• Devised integrated marketing campaigns with a wide range of consumer touch points.• Inspired social media/PR, media buying, web, and creative personnel. Always led 10+ people.• Worked with production teams on packaging, features, and product positioning for 30+ titles.• Navigated complex contracts in licensing, marketing, and distribution rights.• Brands sold and promoted at Best Buy, Amazon, Xbox Live, iTunes, and PlayStation Network.• Managed relationships with international partners and worked on global brand strategies.• Conducted cross-promotions with partners such as Electronic Arts, Dark Horse Comics & more.• Managed and mentored marketing department interns; educating 4 interns at a time.
May 2012 - Aug 2012
Associate Brand Manager
• Managed game-based-films Mass Effect: Paragon Lost and Sengoku Basara, and TV brands.• Increased average sales of the S.A.V.E. budget-line by 50%.• Planned programming and on-site promotions for conventions and spoke at panels.
Sep 2011 - May 2012
Marketing Coordinator
• Worked with managers on promotional needs; achieved goal of getting projects 10% under budget.• Ran the operations of two year-round grassroots campaigns, serving 600 clubs and 150 conventions.
May 2009 - Sep 2011
Marketing Intern
• Studied brand, trade show, media, and social/PR management for anime brands such as Dragon Ball Z.
Jun 2008 - May 2009
Contract Social Media Coordinator
• Executed Spanish-language music marketing campaigns’ social outreach for Walmart’s Acceso Total.
Jun 2009 - Mar 2010
Trainer - Kitchen, Serving, Cashiering
During college I worked at Buffalo Wild Wings as a cashier, a fry cook, and as a server. I upheld high standards in all three positions and gained the title of Trainer for all these positions.
Jul 2005 - Aug 2008
3 education records
Joel Rodriguez education
Master Of Business Administration (Mba), Marketing
Smu Cox School Of Business
Radio, Tv, And Film, Media: Mass, Communicative, And Social
University Of North Texas
Education record
Dallas College
FAQ
Frequently asked questions about Joel Rodriguez
Quick answers generated from the profile data available on this page.
What company does Joel Rodriguez work for?
Joel Rodriguez works for Arc Games.
What is Joel Rodriguez's role at Arc Games?
Joel Rodriguez is listed as Director of Marketing at Arc Games.
What is Joel Rodriguez's email address?
AeroLeads has found 1 work email signal at @vsevil.net for Joel Rodriguez at Arc Games.
What is Joel Rodriguez's phone number?
AeroLeads has found 4 phone signal(s) with area code 214, 650 for Joel Rodriguez at Arc Games.
Where is Joel Rodriguez based?
Joel Rodriguez is based in San Francisco Bay Area, United States while working with Arc Games.
What companies has Joel Rodriguez worked for?
Joel Rodriguez has worked for Arc Games, Free Range Games, Freerangexr, Versus Evil, Llc, and Telltale Games.
How can I contact Joel Rodriguez?
You can use AeroLeads to view verified contact signals for Joel Rodriguez at Arc Games, including work email, phone, and LinkedIn data when available.
What schools did Joel Rodriguez attend?
Joel Rodriguez holds Master Of Business Administration (Mba), Marketing from Smu Cox School Of Business.
What skills is Joel Rodriguez known for?
Joel Rodriguez is listed with skills including Marketing, Brand Management, Project Management, Social Media Marketing, Advertising, Product Management, Multi Channel Marketing, and Promotions.
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