As the Head of Marketing & E-Business, I oversee all marketing efforts for the company and manage our relationships with online travel agencies (OTAs). My key responsibilities include:- Designing the corporate inbound marketing strategy and funnel for each business unit.- Setting digital marketing actions to attract users to our products/services and initiate customer contact.- Conducting research on the online behaviors of potential consumers, including buying cycles… Show more As the Head of Marketing & E-Business, I oversee all marketing efforts for the company and manage our relationships with online travel agencies (OTAs). My key responsibilities include:- Designing the corporate inbound marketing strategy and funnel for each business unit.- Setting digital marketing actions to attract users to our products/services and initiate customer contact.- Conducting research on the online behaviors of potential consumers, including buying cycles, KPIs, and growing market segments.- Defining the buyer persona (ideal customer) and optimizing the type of content needed to promote the brand image, tone, keywords, etc., necessary for attracting customers.- Distributing this content through platforms that align with our potential consumers to maximize brand exposure.- Monitoring online traffic and comparing it with competitors.- Continuously supervising all types of content focused on attracting new customers based on their interests.- Establishing ISO9000 processes in my department.- Managing relationships with OTAs and ensuring optimal online presence. Show less

Mi responsabilidad en BuscAventura se distribuye en diferentes áreas que a continuación enlisto:- Establecer relaciones de colaboración con las Secretarías de Turismo de los Gobiernos Estatales y Municipales con el fin de lograr un vínculo con los proveedores de servicio de Turismo Alternativo, apoyar sus iniciativas turísiticas por medio de alianzas e intercambios, gestionar la información fotográfica, escrita y en video que nos comparten.- Gestión del equipo de desarrollo para… Show more Mi responsabilidad en BuscAventura se distribuye en diferentes áreas que a continuación enlisto:- Establecer relaciones de colaboración con las Secretarías de Turismo de los Gobiernos Estatales y Municipales con el fin de lograr un vínculo con los proveedores de servicio de Turismo Alternativo, apoyar sus iniciativas turísiticas por medio de alianzas e intercambios, gestionar la información fotográfica, escrita y en video que nos comparten.- Gestión del equipo de desarrollo para el correcto funcionamiento del portal así como la constante búsqueda de nuevas y mejores herramientas del CRM y medios de pago.- Proponer e implementar estrategias de marketing digital para lograr mayor tráfico, venta y patrocinio.- Elaboración de propuestas B2B con los proveedores de Turismo Alternativo a fin de incrementar el número de reservaciones y mejorar sus ventas por medio de nuestra herramienta.- Relaciones públicas tanto con Gobiernos, Proveedores, Grupos y Asociaciones Civiles así como concretar buenas relaciones con líderes de opinión en los segmentos afines a BuscAventura.- Planeación de presupuesto destinado a pauta en medios, desarrollo y patrocinios.- Gestión de los equipos de diseño, comunicación, redes sociales y turismo. - Elaboración del programa de lealtad "Cero clientes insatisfechos". Show less

In this role, I was responsible for a variety of key initiatives that drove the company's online business growth. My main achievements include:- Implementing HubSpot CRM to streamline customer relationship management processes.- Automating marketing processes to improve efficiency and effectiveness.- Leading prospecting efforts to identify potential new customers.- Developing strategies for lead generation to drive sales growth.- Overseeing post-sales… Show more In this role, I was responsible for a variety of key initiatives that drove the company's online business growth. My main achievements include:- Implementing HubSpot CRM to streamline customer relationship management processes.- Automating marketing processes to improve efficiency and effectiveness.- Leading prospecting efforts to identify potential new customers.- Developing strategies for lead generation to drive sales growth.- Overseeing post-sales service to ensure customer satisfaction and loyalty.- Establishing an affiliate program to expand the company's reach and increase sales.- Implementing WiFi marketing strategies to engage customers and enhance their experience. Show less

In this role, I was responsible for managing an annual budget of over 1.5 million for online media. My key responsibilities and achievements include:- Planning and implementing the online marketing strategy for three business lines: Medium Housing, Residential Housing, and Shopping Centers.- Managing the development of augmented reality iOS applications for medium and residential housing.Analyzing campaigns and purchasing digital media (CPC, CPM, CPL).- Managing… Show more In this role, I was responsible for managing an annual budget of over 1.5 million for online media. My key responsibilities and achievements include:- Planning and implementing the online marketing strategy for three business lines: Medium Housing, Residential Housing, and Shopping Centers.- Managing the development of augmented reality iOS applications for medium and residential housing.Analyzing campaigns and purchasing digital media (CPC, CPM, CPL).- Managing communication on Social Networks: Facebook, Twitter, Foursquare, Instagram, Google+, Pinterest.- Developing a plan for generating and distributing web content for Housing and Shopping Centers.- Optimizing search engine marketing (SEM-SEO).- Improving website usability and user experience (UIX) across our sites.- Analyzing metrics results for optimization and digital investment ROI.- Developing virtual tours at the point of sale for medium housing and augmented reality (virtual models) for iOS.- Managing the development and administration of 8 websites for medium housing and shopping centers.- Continuously improving the processes for capturing and improving the quality of the generated records for medium and residential housing (Landing pages A/B testing).- Analyzing and negotiating with each of my internal clients from different business lines for the development of new projects.- These responsibilities and achievements contributed to significant improvements in the company's online media operations and performance. Show less

In this pivotal role at Bayer Health Care, a global leader in healthcare and medical products, I was entrusted with the coordination and support of significant marketing and branding initiatives. My key responsibilities and achievements include:- Playing a key role in the implementation of the Closed Loop Marketing project, a strategic initiative aimed at optimizing the effectiveness of our sales force.- Orchestrating the comprehensive suite of launch materials for Xarelto, a… Show more In this pivotal role at Bayer Health Care, a global leader in healthcare and medical products, I was entrusted with the coordination and support of significant marketing and branding initiatives. My key responsibilities and achievements include:- Playing a key role in the implementation of the Closed Loop Marketing project, a strategic initiative aimed at optimizing the effectiveness of our sales force.- Orchestrating the comprehensive suite of launch materials for Xarelto, a flagship product. This included the creation and distribution of printed materials, promotional items, innovative video infographics, and cutting-edge e-detailing for iOS iPad.- Pioneering the development of an E-Learning platform for the training and certification of the sales force, enhancing the knowledge base and performance of our team.- Providing critical brand support for diverse markets, including Latin America and Germany, demonstrating my ability to work effectively within multicultural and cross-functional teams.- Significantly contributing to the preparation of impactful promotional materials for a portfolio of high-profile brands, including Nexavar (nuclear oncology), Levitra ODT (orodispersible labels), Yaz Metafolin (female contraception enriched with Folate), Eylia (product for Age-Related Wet Macular Degeneration), and Visanne (female health, combating Endometriosis).- These responsibilities and achievements underscore my ability to drive marketing and branding initiatives in a high-stakes, global healthcare environment. Show less

In this leadership role at Converse, I was instrumental in pioneering the company's digital marketing department. My strategic vision and innovative approach significantly amplified the brand's digital presence, generating robust brand awareness and positioning Converse as a thought leader in the digital space. My key responsibilities and achievements include:- Orchestrating SEO strategies that successfully drove organic traffic to the website, enhancing brand visibility and customer… Show more In this leadership role at Converse, I was instrumental in pioneering the company's digital marketing department. My strategic vision and innovative approach significantly amplified the brand's digital presence, generating robust brand awareness and positioning Converse as a thought leader in the digital space. My key responsibilities and achievements include:- Orchestrating SEO strategies that successfully drove organic traffic to the website, enhancing brand visibility and customer engagement.- Leading public relations initiatives, including the negotiation with influential figures and brand ambassadors for content generation, further amplifying brand reach and resonance.- Masterminding SEM campaigns and crafting interactive promotional dynamics that boosted customer engagement and conversion rates.- Ensuring the seamless implementation of global campaigns, capturing the unique lifestyle essence of Converse's diverse product range, and conducting continuous competitive benchmarking.- Overseeing the budget planning and control for digital marketing initiatives, alongside effective negotiation with suppliers, ensuring optimal ROI.- Championing the integration of cutting-edge technologies, keeping Converse at the forefront of digital marketing evolution.- Conducting live streams from backstage at brand-sponsored concerts, fostering real-time interaction via Twitter with artists and followers, and enhancing brand affinity.- Building and leading a high-performing team of two direct and two indirect reports, fostering a culture of collaboration and innovation.- Coordinating and sponsoring high-profile events, including the MTV World Stage and the Nickelodeon Kids Choice Awards, reinforcing Converse's cultural relevance and appeal among its target audience.- These responsibilities and achievements underscore my ability to drive impactful marketing initiatives in a dynamic, global environment, and my commitment to elevating brand performance. Show less

• Generación de las primeras campañas de Social Media en México.• Generación de propuestas creativas comerciales para clientes en sinergia con el equipo de ventas para ofrecer una planeación estrategica de inversión en la plataforma.• Diseño de estrategias de comunicación y adaptación de los clientes en la plataforma social MySpace.• Trabajo en equipo multicultural para el desarrollo de proyectos entre Los Ángeles, Miami, Londres, México, Argentina y Brasil.• Responsable del… Show more • Generación de las primeras campañas de Social Media en México.• Generación de propuestas creativas comerciales para clientes en sinergia con el equipo de ventas para ofrecer una planeación estrategica de inversión en la plataforma.• Diseño de estrategias de comunicación y adaptación de los clientes en la plataforma social MySpace.• Trabajo en equipo multicultural para el desarrollo de proyectos entre Los Ángeles, Miami, Londres, México, Argentina y Brasil.• Responsable del diseño web y comunicación con los clientes para implementar correctamente sus campañas en la plataforma social.• Coordinación de 2 desarrolladores en Argentina y uno en EUA.• Creatividad y adaptación de Widgets y Aplicaciones de MySpace para fomentar la viralidad de las marcas.• Algunas de las principales marcas para las que elaboré proyectos fueron: ITESM, Chevrolet Spark, Coca-Cola, Coca-Zero, JB, Ciel, Motorola, Nokia, UVM, McDonalds (Caso de éxito global), Starbucks, Vive Latino, Mtv, Grupo Expansión. Show less

• Seguimiento a clientes para la implementación de sus materiales creativos y el cumplimiento de sus campañas.• Responsable de Coordinar dos diseñadores en la elaboración de piezas creativas para el portal, banners, micrositios, splash pages.• Responsable del servicio de agencia digital para Bancomer apoyando en diseño web al portal, Mailing, Microsites, Tutoriales y Banners en contacto directo con el cliente.• Reduje el gasto del área en pago a proveedores externos de $30,000 pesos… Show more • Seguimiento a clientes para la implementación de sus materiales creativos y el cumplimiento de sus campañas.• Responsable de Coordinar dos diseñadores en la elaboración de piezas creativas para el portal, banners, micrositios, splash pages.• Responsable del servicio de agencia digital para Bancomer apoyando en diseño web al portal, Mailing, Microsites, Tutoriales y Banners en contacto directo con el cliente.• Reduje el gasto del área en pago a proveedores externos de $30,000 pesos mensuales a $0.• Apoyo a clientes internos de la empresa, siendo reconocido por la calidad y tiempos de entrega entre los que destacan TerraTV, Canales, Danone, At&t, Bancomer y materiales para RH.• Desarrollo creativo de propuestas comerciales para prestigiadas marcas.• Concepción, desarrollo e implementación de Ciudad Barcel, el concepto fue el crear una ciudad donde convivieron todos los productos de Barcel en una ciudad interactiva.• Participé en el desarrolló del sitio para un alimento para mascotas de Bimbo llamado Clever.• Diseño y desarrollo del sitio Takis de Barcel.• Entre las principales marcas que destacan bajo mi gestión son: Ford, Nike, Bancomer, Coca-Cola, Danone, Vitalínea (Diseño y programación de website), Danup (Diseño y programación de micrositio), Alestra AT&T, AMEX, International, Barcel, Takis, Modelo, Clever. Show less