Joel Shields Email & Phone Number

London, ON, CA

Kitchener, Ontario, Canada

• Led a team of 3 which surpassed annual revenue target within 6 months of beginning the role
• Played a leadership role in driving substantial new partnership revenue
• Spearheaded initiatives to enhance our corporate partnership offerings, resulting in more compelling value proposition
• Designed and implemented governance structures to improve collaboration and streamline operations
• Led the development of creative corporate partnership inventory, expanding our offerings to… Show more
• Led the development of creative corporate partnership inventory, expanding our offerings to better meet partner needs

• Promoted to lead partnership team, managing 3 direct reports
• Led partnership team to the achievement of annual revenue target with 10 months of beginning the role
• Responsible for annual planning, budgeting
• Worked collaboratively with business intelligence department to collect insights that support business cases of prospective & existing partners
• Maintained superb working relationships with all partnership contacts to ensure a high level of customer satisfaction… Show more
• Maintained superb working relationships with all partnership contacts to ensure a high level of customer satisfaction, resulting in 90% renewal rate

Vancouver, Canada Area

Winnipeg, Canada Area

• Utilized extensive experience and knowledge of partnerships to increase sales revenue and create maximum value, achieving 118% to annual target
• Assisted our sponsors in the creation of customized partnerships that achieve measurable marketing outcomes and elevate the fan experience
• Worked collaboratively with corporate partnership team to develop annual sales strategies
• Professionally managed the entire sales cycle

Ontario, Canada

• Worked directly with sponsorship seekers in the development of sales strategies to increase revenue
• Managed the entire sponsorship valuation process for a full roster of national & local properties
• Lead training presentations with clients to help them apply best practices to increase sponsorship sales revenue and create partnerships that add value to all involved
• Acted as sponsorship sales coach helping clients move forward with full range of issues related to their sponsorship… Show more
• Acted as sponsorship sales coach helping clients move forward with full range of issues related to their sponsorship program Show less

Toronto

• Successfully managed a roster of premier corporate partners ensuring their sponsorship investments were meeting established objectives
• Worked collaboratively with internal and external departments to uncover new sponsorship revenue opportunities
• Created and implemented tools and processes which aligned our sponsorship program with industry best practices
• Developed and executed activation strategies for partners to increase leverage of their sponsorship investment

Toronto, Canada Area

• Responsible for business development strategy
• Created customized sponsorship programs based on the clients’ strategic objectives
• Worked internally with teams to shape products for the corporate sponsorship market resulting in improved fundraising effectiveness
• Designed and implemented a data-focused sponsorship valuation tool to better inform negotiations

Toronto, Canada Area

• Assisted clients in developing sponsorship strategy to increase efficacy and impact of corporate partnerships
• Evaluated sponsorship properties to help clients develop new assets and increase revenue
• Developed sales collateral specifically targeted to clients and sponsors needs
• Prospected, sold, activated and measured sponsorships on behalf of our clients
• Worked with clients to uncover alternative funding sources

Sports And Event Marketing, Business, Management, Marketing, And Related Support Services

Activities and Societies: Curriculum focused in partnerships

Sales And Marketing, Business Administration And Management, General