As CEO of Affinity Payroll I lead our team in revolutionizing payroll solutions for businesses across Australia and New Zealand. With a focus on innovation, compliance and customer satisfaction, we strive to simplify and automate payroll processes and empower organizations to thrive. Leveraging real-time, event-driven technology and a customer-centric approach, we are driving much needed digital transformation in the payroll industry. Join us in our mission to streamline payroll and unlock greater potential for businesses across ANZ!

Responsible for all revenue generation processes at Affinity, including all sales and marketing related management. This includes overseeing the strategy for profitable revenue generation over the organization's long term.Affinity are a professional services and technology organization who have been doing amazing things with payroll in Australia and New Zealand for over 30 years. Affinity takes pride in leading the way towards simple, automated payroll solutions that de-risk the payroll function in an increasingly complex legislative environment.

Responsible for sales strategy, channels and go-to-market at ELMO group - now operating across Australia, New Zealand, the UK and Canada. This role includes top-line responsibility for growing revenue, developing new revenue streams and driving continued long-term growth across all business segments and markets, building value in line with the ELMO company vision and strategy. Key Achievements:- Grew ARR from $31.9M at the start of 2019 to $98.3M by the end of 2021.- Implemented CSAT framework and achieved 80%+ results in FY21.- Expanded go-to-market to include international expansion and partner channels.Founded in 2002, ELMO (ASX:ELO) is Australia and New Zealand’s only integrated cloud HR, expense management, payroll and rostering / time & attendance solution, offering:• ONE vendor• ONE dashboard• ONE user-experience. ELMO is ISO 27001:2013 certified and our commitment to security is a core aspect of our business operations. We provide innovative cloud HR, payroll and rostering / time & attendance technology to thousands of organisations globally, helping them to manage, engage, pay and inspire their people. ELMO helps to automate and streamline your operations across the following areas:• Payroll• Rostering / Time & Attendance• HR Core• AI and Analytics• Recruitment• Onboarding• Learning Management • Course Builder• Pre-built Courses (400+ course library)• Performance Management • Succession Management• Rewards & Recognition• Remuneration• Expenses Management• Survey

Part of the Exec at Class and responsible for the strategic leadership of the revenue and growth function including retention. This included management of the sales, SDR, pre-sales and consulting team, key account development, customer success and identification of new market, channel and partnering opportunities. Reporting into the CEO and Board, I regularly presented to investors, analysts and stock commentators post-IPO, representing our brand and ensuring that our strategic direction and results were clearly articulated and understood. Key Achievements:- Grew market share from 17% in 2016 to 27% in 2018.- Grew ARR from $24M in 2016 to $37M in 2018.- Achieved 99.5% retention rate in 2018.- Delivered a 92% staff engagement score as measured by "Great Places to Work" in 2018.At Class our mission was to deliver innovative cloud administration solutions that automate manual workloads, driving high levels of processing efficiency and scalability across Wealth Accounting and Advisory Services. Class software enables accountants, administrators and advisors to increase profitability, fuel business growth and deliver better client service.

Responsible for driving online flow, Partner and Customer Success, along with achieving revenue growth goals through sales of MYOB's online SME software offerings. This included leadership of MYOB's Australian Partner Management and Customer Success team nationally, headquartered in Melbourne, Victoria. This included all field-based State Partner sales teams covering SA/WA, NT, VIC, TAS, NSW, ACT and QLD, plus Melbourne-based phone sales teams.Key Achievements:- Added 35,000 new Cloud subscriptions in 2 years.- Improved Partner and Customer satisfaction from 55% to 89% by December 2015.- Improved individual contributor sales productivity by 51%.Together with MYOB's 10,000 strong Accounting Partner group we promoted Accounting Practice Transformation and drove sales of MYOB's Online SME solutions software and services to Australian businesses, accountants and book-keepers.

Responsible for delivering both NZ ARR budgets and online subscription units sales targets. I directly managed both client relationship and partner referral teams for MYOB's Accounting Division nationally in NZ, operating across both North and South Islands and our regional offices. I owned the Accountants Division P&L for NZ and was a member of MYOB's NZ Board.Key Achievements:- Lifted Client Relations sales achievement from 60% of budget to 100% of budget in 2012 and 2013.- Improved Partner Relations sales achievement from 43% of budget to 100% in 2012 and 2013.- Members of each NZ Sales Team qualified for MYOB Over-Achievers status in both 2012 and 2013, the first time NZ had been represented in such a way. - Brought booked revenue back in line with billed revenue - from a $1:$2 ratio down to a $1:$1.02 ratio.

Head of Retail, Tele-Sales & Online Channels and responsible for revenue and subscriber connection growth budgets. Contracted by 2degrees to build out each of these fledgling sales channels and establish them in preparation for the Xmas 2011 sales period, the 3G roll-out and beyond. Regular forecasting of revenue, connection and handset sales, stock-on-hand reporting, internal & external stakeholder management at all levels - reporting to the Chief Sales Officer and CEO. Key Achievements:- Achieved 292% of the budgeted subscriber acquisition target in 2011.- Grew 2degrees retail footprint by 300% in 6 months.- Brought a 30-seat tele-sales channel on-stream within 2 months. Within 1 week of operation this became 2 degrees largest "pay monthly" sales channel. - Increased online channel sales by 480% in 6 months.

Responsible for the overall performance, 3-year business plan, go-to-market strategy and operational delivery for the New Zealand branch of WDS. Sales, Marketing, Channel Management, revenue forecasting and management of New Zealand P&L, together with management of local pre-sales, sales, operations and consulting staff.Key achievements:- Increased recurring contracted revenue by 450% in 2 years.- Achieved 100% contract coverage across NZ mobile network operators and 80% across MVNO's.- NZ WDS team grew from 3 to 20 FTE's as a result of the growth.- Consistently achieved highest NPS scores in the WDS APAC region.

Responsible for the partnership management of Orb Communications dealerships nationwide, comprising a single head-office, 42 points of presence and 320 staff across New Zealand. Responsibilities included growth of annual calling revenues and device sales, regular device and revenue forecasting, marketing, business planning and execution.Key achievements:- delivered annual revenue growth of 13% on a base of $130M in calling revenue. - re-branded Orb communications nationally to drive high-value SME engagement.- deployed a common, integrated POS to improve stock holding performance, stock-turn, reporting and supply chain visibility.

Management of 20 independently owned Telecom Mobile dealerships in the Central North region of New Zealand. I was responsible for the growth of $38M in calling revenue, the achievement of device/subscriber sales targets and the achievement of customer satisfaction goals.Key achievements:- achieved 118% of subscriber acquisition target in 2004, 121% in 2005 and 128% in 2006.- achieved #1 Regional Partner Manager position in 2005 and 2006.- achieved #1 customer satisfaction scores as measured by Mystery Shopper in 2005 and 2006.

Responsible for the coordination, appointment and management of Ascom's certified sales Partners within the South of the UK. I was tasked with achievement of monthly revenue targets plus regular forecasting to the Head of Sales. I also provided project management and sales support for major deals.Key Achievements:- 30% revenue growth in 2002, 20% revenue growth in 2003.- Doubled the number of certified partners in my region in the two years.- Achieved the largest single PABX deal in Ascom's history in 2003.

Responsible for solution installation, programming and maintenance of PABX, IVR's, UM and Auto-Attendant solutions. Pre-sales presentation and support, technician/end-user training plus ongoing tech support and maintenance.Key Achievements:- individually managed and maintained over 400 maintenance contracts by the end of my tenure, with zero churn.- helped increase revenue by developing and delivering new professional services for re-sale by the Multilink Sales Team.