Joel Smith
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Joel Smith Email & Phone Number

Chief Executive Officer (CEO) at Affinity Payroll Services at Affinity Payroll
Location: Greater Sydney Area, Australia, Australia 12 work roles 3 schools
1 work email found @affinityteam.com LinkedIn matched
✓ Verified Jun 2026 4 data sources Profile completeness 100%

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Current company
Role
Chief Executive Officer (CEO) at Affinity Payroll Services
Location
Greater Sydney Area, Australia, Australia

Who is Joel Smith? Overview

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Quick answer

Joel Smith is listed as Chief Executive Officer (CEO) at Affinity Payroll Services at Affinity Payroll, based in Greater Sydney Area, Australia, Australia. AeroLeads shows a work email signal at affinityteam.com and a matched LinkedIn profile for Joel Smith.

Joel Smith previously worked as Chief Executive Officer at Affinity Payroll and Chief Revenue Officer (CRO) at Affinity Payroll. Joel Smith holds Computer Science from Royal Holloway, University Of London.

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Email format at Affinity Payroll

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*@affinityteam.com
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Profile bio

About Joel Smith

At the helm of Affinity Payroll, my mission is advancing payroll technology to empower businesses in Australia and New Zealand. As CEO, my leadership champions innovation, compliance, and transformative client experiences. Our team's success is anchored in a client-centric approach, underpinned by real-time, event-driven solutions.Previously, as Chief Revenue Officer, I steered our strategic direction towards profitable revenue generation, overseeing sales and marketing management. My expertise in customer relationship management and people management has been pivotal, fostering an environment where our clients and team members thrive in unison. We are committed to de-risking payroll, ensuring organizations navigate legislative complexities with ease.

Listed skills include Management, Direct Sales, Team Leadership, Solution Selling, and 16 others.

Current workplace

Joel Smith's current company

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Affinity Payroll
Affinity Payroll
Chief Executive Officer (CEO) at Affinity Payroll Services
AeroLeads page
12 roles · 31 years

Joel Smith work experience

A career timeline built from the work history available for this profile.

Chief Executive Officer

Current

Sydney, New South Wales, AU

As CEO of Affinity Payroll I lead our team in revolutionizing payroll solutions for businesses across Australia and New Zealand. With a focus on innovation, compliance and customer satisfaction, we strive to simplify and automate payroll processes and empower organizations to thrive. Leveraging real-time, event-driven technology and a customer-centric.

Apr 2024 - Present

Chief Revenue Officer (Cro)

Sydney, New South Wales, AU

Responsible for all revenue generation processes at Affinity, including all sales and marketing related management. This includes overseeing the strategy for profitable revenue generation over the organization's long term.Affinity are a professional services and technology organization who have been doing amazing things with payroll in Australia and New.

Feb 2022 - Apr 2024

Head Of Sales, Elmo Group

Sydney, NSW, AU

  • Responsible for sales strategy, channels and go-to-market at ELMO group - now operating across Australia, New Zealand, the UK and Canada. This role includes top-line responsibility for growing revenue, developing new.
  • ONE vendor
  • ONE dashboard
  • ONE user-experience. ELMO is ISO 27001:2013 certified and our commitment to security is a core aspect of our business operations. We provide innovative cloud HR, payroll and rostering / time & attendance technology to.
  • Payroll
  • Rostering / Time & Attendance
Feb 2019 - Feb 2022

Executive Director Of Sales

Sydney, NSW, AU

Part of the Exec at Class and responsible for the strategic leadership of the revenue and growth function including retention. This included management of the sales, SDR, pre-sales and consulting team, key account development, customer success and identification of new market, channel and partnering opportunities. Reporting into the CEO and Board, I.

Jun 2016 - Feb 2019

Head Of Partner Relations, Australia

Cremorne, Victoria, AU

Responsible for driving online flow, Partner and Customer Success, along with achieving revenue growth goals through sales of MYOB's online SME software offerings. This included leadership of MYOB's Australian Partner Management and Customer Success team nationally, headquartered in Melbourne, Victoria. This included all field-based State Partner sales.

Dec 2013 - Jan 2016

Nz National Manager, Client Relations & Partner Referral

Cremorne, Victoria, AU

Responsible for delivering both NZ ARR budgets and online subscription units sales targets. I directly managed both client relationship and partner referral teams for MYOB's Accounting Division nationally in NZ, operating across both North and South Islands and our regional offices. I owned the Accountants Division P&L for NZ and was a member of MYOB's NZ.

Nov 2011 - Dec 2013

Head Of Retail & Direct Sales

Auckland, Auckland CBD, NZ

Head of Retail, Tele-Sales & Online Channels and responsible for revenue and subscriber connection growth budgets. Contracted by 2degrees to build out each of these fledgling sales channels and establish them in preparation for the Xmas 2011 sales period, the 3G roll-out and beyond. Regular forecasting of revenue, connection and handset sales.

Mar 2011 - Nov 2011

Sales Director, New Zealand

Wds

Baar, CH

Responsible for the overall performance, 3-year business plan, go-to-market strategy and operational delivery for the New Zealand branch of WDS. Sales, Marketing, Channel Management, revenue forecasting and management of New Zealand P&L, together with management of local pre-sales, sales, operations and consulting staff.Key achievements:- Increased.

Oct 2008 - Mar 2011

National Partner Manager

Auckland, Auckland, NZ

Responsible for the partnership management of Orb Communications dealerships nationwide, comprising a single head-office, 42 points of presence and 320 staff across New Zealand. Responsibilities included growth of annual calling revenues and device sales, regular device and revenue forecasting, marketing, business planning and execution.Key achievements.

Dec 2006 - Oct 2008

Regional Partner Manager - Central North Region

Auckland, Auckland, NZ

Management of 20 independently owned Telecom Mobile dealerships in the Central North region of New Zealand. I was responsible for the growth of $38M in calling revenue, the achievement of device/subscriber sales targets and the achievement of customer satisfaction goals.Key achievements:- achieved 118% of subscriber acquisition target in 2004, 121% in 2005.

Jun 2004 - Dec 2006

Regional Partner Manager - South Of Uk

Aastra Uk

Responsible for the coordination, appointment and management of Ascom's certified sales Partners within the South of the UK. I was tasked with achievement of monthly revenue targets plus regular forecasting to the Head of Sales. I also provided project management and sales support for major deals.Key Achievements:- 30% revenue growth in 2002, 20% revenue.

Oct 2001 - Sep 2003

Voice & Data Technician

Multilink Communications

Responsible for solution installation, programming and maintenance of PABX, IVR's, UM and Auto-Attendant solutions. Pre-sales presentation and support, technician/end-user training plus ongoing tech support and maintenance.Key Achievements:- individually managed and maintained over 400 maintenance contracts by the end of my tenure, with zero churn.- helped.

1995 - Oct 2001
3 education records

Joel Smith education

Computer Science

Royal Holloway, University Of London

Ond, Computer Science

Bracknell College Of Further Education

Education record

St.Crispins Comprehensive
FAQ

Frequently asked questions about Joel Smith

Quick answers generated from the profile data available on this page.

What company does Joel Smith work for?

Joel Smith works for Affinity Payroll.

What is Joel Smith's role at Affinity Payroll?

Joel Smith is listed as Chief Executive Officer (CEO) at Affinity Payroll Services at Affinity Payroll.

What is Joel Smith's email address?

AeroLeads has found 1 work email signal at @affinityteam.com for Joel Smith at Affinity Payroll.

Where is Joel Smith based?

Joel Smith is based in Greater Sydney Area, Australia, Australia while working with Affinity Payroll.

What companies has Joel Smith worked for?

Joel Smith has worked for Affinity Payroll, Elmo Software, Class Ltd, Myob, and 2 Degrees Mobile.

How can I contact Joel Smith?

You can use AeroLeads to view verified contact signals for Joel Smith at Affinity Payroll, including work email, phone, and LinkedIn data when available.

What schools did Joel Smith attend?

Joel Smith holds Computer Science from Royal Holloway, University Of London.

What skills is Joel Smith known for?

Joel Smith is listed with skills including Management, Direct Sales, Team Leadership, Solution Selling, Account Management, Cloud Computing, Telecommunications, and Business Strategy.

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