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Currently, I'm focused on leveraging AI and no-code tools to help businesses achieve more with less. If you're looking to validate concepts quickly, scale efficiently, or transform your business operations – whether in e-commerce or other sectors – let's connect. I'm passionate about finding the right technological approach to drive businesses forward, from startups to enterprises, using everything from cutting-edge AI to cleverly applied existing tools.For over two decades, I've been turning complex business challenges into scalable software solutions, consistently operating at the intersection of technology and business growth. My journey spans from high-traffic entertainment sites to enterprise-level Shopify integrations, always pushing the boundaries of what's possible in technology.I specialize in SaaS architecture and development, with deep expertise in both the Shopify ecosystem and independent software solutions. Whether guiding enterprises through Shopify expansion, crafting apps that boost conversions by 30%, or developing transformative standalone SaaS products, I bring both technical skill and strategic insight to every project. My background in ethical hacking ensures secure, resilient systems from the ground up.Key Expertise:* Strategic Technology Leadership: Guiding and implementing digital transformation with a focus on scalable, long-term growth* SaaS Architecture & Development: Expert in rapidly building and optimizing scalable SaaS solutions across various platforms and industries* E-commerce Solutions: Deep expertise in Shopify ecosystem, custom integrations, and platform optimization* AI & Automation Implementation: Creating and deploying AI-driven solutions that enhance business efficiency and customer experience* Rapid Prototyping & MVP Development: Turning concepts into market-ready products with exceptional speed and precision* Security-First Architecture: Leveraging ethical hacking background to build robust, secure systems* Cross-Functional Leadership: Bridging the gap between business objectives and cutting-edge technology to drive innovation and growth
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EngineeringRevic AiNew York, Ny, Us -
FounderBetastream 2009 - PresentNew York, Ny, UsBetastream specializes in DTC ecommerce, marketing automation and custom technology solutions. We build products people want to use. * Software Architecture & Design * Product Strategy & Development * AI Agent & Workflow Development * LLM & RAG Implementations * Headless E-Commerce * DTC Subscription E-Commerce * Customer Development & UX * Application Prototyping * Full-stack Web Development * Microservices Development * Mobile App Development (iOS, Android)Common platforms and technologies we use: * Programming languages: JavaScript, Ruby, PHP, Python * Technologies: Node.js, Ruby on Rails, Laravel, React, Relay, GraphQL, LangChain * Platforms: Serverless Framework, Heroku, Amazon Web Services (AWS), Twilio SMS * Databases: PostgreSQL, DynamoDB, MongoDB, Redis, ElasticSearch * Integrations: Shopify, Stripe, Spree Commerce, Custom API Integrations -
AdvisorRodeo Apr 2024 - PresentNew York, New York, Us -
Chief Technology OfficerRodeo Apr 2022 - Apr 2024New York, New York, UsCo-founded and served as CTO of Rodeo, a pioneering Shopify subscription app revolutionizing DTC re-ordering.* Developed unrivaled conversion tools, increasing client repeat purchases by 30%+ and reducing cancellations by 20%+* Created CRO-focused solutions and AI assistants for customer support automation, streamlining cross-platform workflows* Implemented AI-driven customer segmentation and behavioral analysis tools to optimize retention and LTV* Earned SubSummit Cube Awards 2024 nomination for Best Subscription Management Platform* Rodeo Subscriptions app acquired by industry leader Recharge
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Principal Solution Architect, Full Stack EngineeringMatter Product Studio Apr 2024 - PresentBrooklyn, Ny, UsBuilding and researching Generative AI solutions for the Enterprise.* Leading R&D efforts to design and implement AI-powered SaaS applications.* Focusing on developing sophisticated AI agents and workflows, integrating Large Language Models (LLMs) and Retrieval-Augmented Generation (RAG) techniques.* Leveraging my background in information security, I ensure these innovative solutions are scalable, secure, and privacy-conscious while aligning with critical business objectives. -
AdvisorRallybright 2017 - PresentBethesda, Md, UsProviding technical guidance to the RallyBright Executive Team. -
Chief Technology OfficerPetplate Oct 2016 - Mar 2022New York, Ny, UsServed as CTO at PetPlate, architecting and scaling the entire e-commerce subscription platform for this high-growth DTC pet food brand.* Built a custom, scalable subscription platform from the ground up, enabling the business to grow from Seed to Series B funding* Engineered full-stack solutions, including frontend, backend, and integration layers, continually upgrading to latest standards* Developed proprietary tools and systems to overcome limitations of existing off-the-shelf and SaaS solutions* Led and scaled the Digital Product team, managing both Engineering and Product Management functions* Implemented data-driven strategies to optimize customer acquisition, retention, and lifetime value -
Co-Founder, Advisor1-Click Pony Jan 2014 - Mar 2022Superpowers for subscription CPG companies on Shopify Plus. -
Chief Technology OfficerGroup Sjr 2014 - Sep 2017New York, Ny, UsCustom development of mobile and web applications for clients including Fannie Mae, ExxonMobil, GE, MPAA, Target, The Home Depot, Levi Strauss, Barneys New York. -
Technology LeadDaily Harvest Jan 2016 - Nov 2016New York, New York, UsAs lead architect, launched DTC subscription ecommerce platform and scaled technology to more than 10x growth in 6 months. -
Technology LeadFreshly Jul 2014 - Jul 2015New York, Ny, UsAs lead architect, launched DTC subscription ecommerce platform and scaled technology leading to Series A. -
Chief Technology OfficerAlchemy Labs Jan 2013 - Sep 2013Ny, Ny, UsAcquired by Red Rover. -
Chief Technology OfficerThanklab Feb 2012 - May 2013Managed development team and application architecture.Built real-time social graph ranking algorithms based on communications and interactions over email and Facebook. Utilized queues and background workers with Ruby on Rails, Facebook API and MongoDB.Built e-commerce and fulfillment system integrated with Magento and Shopify.
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Lead ArchitectThreatsim Feb 2011 - Jan 2013Pittsburgh, Pennsylvania, Us* Managed development team and application architecture.* Developed the architecture and UX of the ThreatSim application in C# using ASP.NET MVC and SQL Server.Acquired by Wombat Security Technologies. -
Principal ConsultantStratum Security Jun 2010 - 2012Reston, Va, UsProvided Information Security risk assessments and PCI compliance reviews of Fortune 100 companies including banking, pharmaceutical, and technology industries.Performed application architecture reviews, SDLC reviews, Web Application Security assessments, penetration testing, source code reviews, and social engineering. -
Senior Security ConsultantFishnet Security Oct 2007 - Jun 2010Overland Park, Ks, UsProvided Information Security risk assessments and PCI compliance reviews of Fortune 100 companies including banking, pharmaceutical, and technology industries.Performed application architecture reviews, SDLC reviews, Web Application Security assessments, penetration testing, source code reviews, and social engineering. -
Vp EngineeringWhittmanhart Jan 2006 - Sep 2007UsManaged a team of developers building out custom websites and applications for brands including: AT&T/Cingular, Tupperware, Regal Entertainment, Anheuser-Busch, MGM, Johnson & Johnson, and Lands End. -
Director Of Product DevelopmentEstco Medical / Estco.Net Jan 2001 - Jan 2006Created Medigent CMS and Medigent Collaborate document management system in C#/ASP.NET and SQL Server.Performed SharePoint and CommerceServer integrations and customizations.Clients included: GE, Pfizer, Victorinox Swiss Army, Cleveland Clinic, Aspect MedicalAcquired by WHITTMANHART.
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Graphic Designer & Developer, Co-FounderEsoup Media 1999 - 2001Graphic designer for multiple entertainment properties.Created a content management system (CMS) and built high-traffic entertainment websites in Perl.Absolutes.net and AbsolutePictures.com properties acquired by Actress Archives/UGO.eSoup Media acquired by Estco.net/Estco Medical.
Joel Van Horn Education Details
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Southern Connecticut State University
Frequently Asked Questions about Joel Van Horn
What company does Joel Van Horn work for?
Joel Van Horn works for Revic Ai
What is Joel Van Horn's role at the current company?
Joel Van Horn's current role is Engineering.
What is Joel Van Horn's email address?
Joel Van Horn's email address is jo****@****ail.com
What is Joel Van Horn's direct phone number?
Joel Van Horn's direct phone number is +120242*****
What schools did Joel Van Horn attend?
Joel Van Horn attended Southern Connecticut State University.
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