Joel Warwick Email & Phone Number

San Rafael, Ca, Us

Westlake, Oh, Us

Global evangelist and innovation leader for DAM and PAM (product asset management) developing solutions for a diverse set of use cases across many industry verticals. Cross-functionally support sales and marketing teams through discovery of customer and partner strategic goals and technical requirements and designing platform demonstrations and functional storytelling to highlight novel approaches for asset-enabled digital transformation. Drive platform innovation in concert with product, professional services and engineering teams through customer advocacy and industry partnerships.

Westlake, Ohio, Us

• Principal DAM SME serving sales, marketing, professional services and product teams.• Sales – led evaluation and qualification, use case discovery, fit-mapping, solution design, demo and PoC development through prescriptive storytelling contextualized per industry and audience.• Product – reviewed and evaluated product roadmap objectives against industry requirements and trends, specified new product capabilities illustrated by real-world user stories, content samples and competitive examples.• Marketing – Envisioned and designed communication and messaging tools to meet industry-specific contexts and key audience needs. Designed messaging and presented/demonstrated to analysts, partners, influencers and investors.• Executive leadership – advised executive team on DAM focus and investment strategy, prompted and supported technology partnering opportunities and upported strategic partnership engagements via solution discovery and demonstrations.• Engaged with hundreds of global brands, closing business with many including Amazon, Apple, BlueCross, Capital One, FoxTV, L’Oreal, McCann, Nationwide, Nike, Northwest Mutual, Optum, PVH (Tommy Hilfiger, Calvin Klein), Revlon, TBWA, UnitedHealthcare, VF Corp (NorthFace, Timberland) and Warner Bros.

• Lead US solution consulting (pre-sales/SE) team supporting sales, partner management, marketing and executive teams by strategizing, designing and conveying in-depth technical, product and industry-specific solutions to audiences across the marketspace.• Designed and configured demos, RFXs, proposals, POCs and whiteboarding sessions and directed teams both internal and among partners such as Sitecore, Aprimo, EPAM, Slalom, Cognizant, Accenture/Avanade, BDO, Cap Gemini, Tahzoo and others.• Partnered with sales team to build relationships and close business with: Home Depot, SC Johnson, Meyer, Dick’s Sporting Goods, Toyota, McKesson, TD Ameritrade, Mary Kay, Ubisoft, Autonation, Nordstrom, and Viacom among others.• Engaged with hundreds of G2000 firms through discovery, requirements and use cases analysis to map and design presentations and demos, including branding/UI, data models, roles and permissions, workflows and analytics to create relevant and compelling solution storytelling.

Ten years of experience leading initiatives for media, entertainment and publishing firms, global marketing operations, and technology vendors. Delivered enterprise-scale projects, involving all aspects of analysis, design, and implementation of media management systems and associated business processes. Executed project management, current state and needs assessments, business cases and ROI modeling, digital media strategies and roadmaps, content architecture, rights management, taxonomies and metadata models, content migration, UI design, analytics, infrastructure design, organizational design, business process modeling, system architecture, and technology vendor selection.Well-regarded industry expert and instructor for over 20 half-day tutorials in the US and Europe guiding dozens of firms with how-to sessions and workbooks on DAM fundamentals, enterprise services design and candid vendor summaries. Frequent speaker at conferences including, Henry Stewart DAM Conferences and Tutorials, Gilbane, Seybold, InternetWorld, COMDEX, MacWorld, GraphExpo, IS&T/SID. Published articles in The Journal of Digital Asset Management (Palgrave), and authored numerous GISTICS and vendor-branded white papers.Clients include: End Use firms: AARP, Alticor/Amway, CanWest, Publicis, Gallo, GM, Ingram Books, Nokia, Polo Ralph Lauren, TeliaSonera, Sanoma. Vendors & Services Firms: Adobe, EMC, IBM Global Services, IGATE-Patni, Infosys, OpenText, Getty Images, NorthPlains.

Washington, Dc, Us

Led DAM implementation initiative serving three independent business units: print publications, web operations and broadcast TV. Engaged during program design and guided project definition to reflect strategic goals for sharing content and aligning messaging among the three business units. Promoted and secured executive support for taking an operational design approach rather than emphasizing system implementation – where the purpose of the system is to enable new business processes. Facilitated the business units in proposing new business processes and models for exchanging and aligning content among teams. Conducted subsequent analysis to expose the ramifications and profound changes required to achieve the proposed new processes. Guided executive team and business unit leadership through workshops to gain agreement on a staged change management plan. Led project team in executing operational design – content analysis, workflow analysis, standards creation, policy design, business rules, access control models, content sharing and exchange maps and all the discussion and negotiation to define each element of a new business process. Then focused on defining and implementing a narrow-scope system deployment. Guided client through vendor selection process and led team in all aspects of system implementation work, such as requirements gathering, taxonomy and metadata model, rights model, judicious use of vendor professional services, asset migration and deployment planning etc. Resulted in an initial deployment of both the DAM system and a thorough, complete set of procedures allowing teams to immediately employ the system to improve their everyday operations while supporting other teams sharing content. Established a roadmap for ongoing expansion and a team armed with the tools, processes and experience needed to execute further operational design work to achieve additional gains by transforming further areas of each business unit’s operations.

Business analyst and lead consultant for a large-scale and multifaceted project for Canada’s leading media firm (TV stations, newspapers, news and community websites). Instrumental in defining an enterprise-wide, visionary content services platform - a set of core services from which all broadcast and publishing operations are driven. Engaged client during initial discovery and planning stages, resulting in a phased plan beginning with a production pilot implementation to be deployed in less than 5 months, start to finish. Responsible for specification of target content, use cases, UI specification, data migration, taxonomy and data model, functional requirements, developed the business case and ROI models, and defined roles and responsibilities for a dedicated content services staff.

Ada, Michigan, Us

Lead consultant for a multi-million dollar content architecture, publishing process re-design, and digital content repository project. Led team of consultants in developing a complete content architecture (enterprise taxonomy, metadata model, structured content design) and publishing process re-design, (organizational roles, workflows, standards, operational best practice guidelines). Worked closely with global marketing operations in 5 sub-companies (corporate, US, Japan, Korea, and EU). Content architecture reflected analysis of over 972 unique publications across the global regions, in over 30 languages.

Oakland, Ca, Us

Served as financial and technology partner for the DAM industry’s leading research firm. Co-developed numerous executive white papers for technology firms and in support of end-use firms’ content management initiatives. Responsible for all financial and technical analysis. Developed business cases and ROI models, market strategies, execution roadmaps, and analysis of DAM, ECM, WCM, and media services vendors.

Member of core management team leading the product management group and providing technical expertise, business plans, strategic analysis, and marketing communications. Managed three product lines (enterprise software, hosted ASP services, and consumer retail/OEM products) through a team of three product managers. Directed implementation and market strategy of all products from conception to release for sale. Developed product roadmaps, product definition, competitive analysis, strategic partnerships, provided technical leadership and contributed to engineering architecture and design. Created targeted sales materials, managed internal sales collateral website, and evangelized products and technology through numerous speaking engagements. Directed development of software integrations with: BEA, Akamai, Digital Island, Microsoft (server products), Macromedia (Flash), Adobe (server products), Interwoven, Vignette, Blue Martini, Equilibrium, and TrueSpectra/Scene7.

Carlstadt, New Jersey, Us

Lead member of Pantone’s software group responsible for development of all software products. Provided key technical expertise regarding the processing of color information by imaging systems, prepress operations and print reproduction processes. Independently managed Hexachrome partnering effort and attracted large prepress and printing firms to employ the technology. Provided high-level technical support to key users of Hexachrome software to establish well-respected reference users. Successfully worked from SF Bay Area location while reporting to management at New Jersey based headquarters.

Developed Pressview XL and iBug calibrated display products for MacOS and Windows workstations. Managed consulting engineers’ development of a cutting-edge, stand-alone Java client application for display calibration via USB/serial connections to color measurement devices and proprietary logic board within the monitor. Assisted in design and architecture, managed QA personnel and beta programs. Co-developed launch plans, drafted promotional materials, and presented at expositions and conferences.

Grand Rapids, Mi, Us

Managed development of an end-to-end color management technology. Reported to senior management team regarding research developments and strategic relations. Developed communication materials and presented technology to imaging scientists and key industry influencers. Worked closely with chief color scientist and senior software staff to refine color transformation algorithms and define testing procedures. Drafted numerous white papers explaining complex technology for non-technical readers. Specified product content and acceptance criteria. Designed joint performance and feasibility tests with potential licensing partners. Completed three retail software releases as well as numerous OEM and internal projects. Managed relationships with outside marketing consultants and contract engineering resources, establishing licensing relationships and assisting in contract negotiations. Co-developed developing intellectual property documents.