Led the marketing strategy and brand communications for 19 international franchise restaurants across Peru, Ecuador, Venezuela, Panama, Spain, and Portugal. Spearheaded digital advertising campaigns to enhance brand consistency and ensure alignment with corporate identity across all markets. Coordinated cross-channel marketing efforts to drive customer engagement and brand recognition. Managed a team responsible for content creation, social media management, and SEO optimization, leading to… Show more Led the marketing strategy and brand communications for 19 international franchise restaurants across Peru, Ecuador, Venezuela, Panama, Spain, and Portugal. Spearheaded digital advertising campaigns to enhance brand consistency and ensure alignment with corporate identity across all markets. Coordinated cross-channel marketing efforts to drive customer engagement and brand recognition. Managed a team responsible for content creation, social media management, and SEO optimization, leading to increased visibility in international markets.Developed and executed omnichannel marketing campaigns, enhancing brand presence across digital and offline platforms.Collaborated with cross-functional teams to ensure strategic alignment and growth in emerging markets. Show less

I led the creative team and managed the development and execution of digital marketing strategies for international brands across industries such as fashion, technology, and consumer goods. My primary goal was to deliver the best possible results for each project, both visually and strategically, consistently exceeding client expectations and promoting the agency's sustainable growth.Key Responsibilities:- Created and executed marketing and branding strategies for digital campaigns,… Show more I led the creative team and managed the development and execution of digital marketing strategies for international brands across industries such as fashion, technology, and consumer goods. My primary goal was to deliver the best possible results for each project, both visually and strategically, consistently exceeding client expectations and promoting the agency's sustainable growth.Key Responsibilities:- Created and executed marketing and branding strategies for digital campaigns, overseeing the entire process from concept development to final delivery.- Worked directly with account executives to ensure client requirements were met and aligned with business objectives.- Led the creative team, ensuring each member maximized their potential and creativity.- Facilitated brainstorming sessions to generate innovative concepts aligned with market trends.- Supervised and reviewed content, presentations, and campaigns to ensure quality and alignment with brand guidelines.- Monitored campaign performance and proposed adjustments to optimize future results.Additional Contributions:- Coordinated specific tasks such as product photo editing for e-commerce, creation of AR filters for Instagram, and video editing for TV.- Co-managed the lead generation process and developed acquisition strategies for new clients.- Participated in interviewing, hiring, and training new team members, fostering a collaborative and high-performance environment.Key Brands:I developed digital strategies for LabNutrition, Cat Lifestyle Perú, Adidas Fragances, Merrell Perú and Bolivia, Saucony Perú, Harley Davidson Perú, Converse, Steve Madden, Havaianas, among others. Show less

I led the management of social media and client communication, developing strategies that adhered to each brand’s style guides and branding manuals across various industries including fashion, food, and lifestyle. I coordinated timely project deliveries and ensured that campaign objectives were met.Key Responsibilities:- Managed and supervised the digital team, ensuring the successful execution of strategies across social platforms like Facebook, Instagram, and LinkedIn.-… Show more I led the management of social media and client communication, developing strategies that adhered to each brand’s style guides and branding manuals across various industries including fashion, food, and lifestyle. I coordinated timely project deliveries and ensured that campaign objectives were met.Key Responsibilities:- Managed and supervised the digital team, ensuring the successful execution of strategies across social platforms like Facebook, Instagram, and LinkedIn.- Responsible for the strategic direction of all accounts, optimizing marketing campaigns to meet agency goals and client expectations.- Continuously monitored account performance, ensuring alignment with KPIs, and provided insights for improvement based on data analysis.- Conducted competitive analysis to identify improvement opportunities and adapted strategies accordingly.Managed Brands:Cat Lifestyle Perú, Umbro Perú, Steve Madden, Converse, Kame Sushi House, FILA, Cerveza Cumbres, Wish Trade, LabNutrition. Show less

I managed the digital community for renowned brands such as Cat Lifestyle Perú, Merrell Perú, and Harley Davidson Perú, creating engaging content and optimizing their presence on platforms like Facebook and Instagram. I also collaborated with the startup Arte Manifiesto, which won Wayra 2014 and Start Up Perú 2014.Key Responsibilities:- Developed strategic content for social media, aligning with each brand’s objectives and tailored to their target audience.- Created and executed… Show more I managed the digital community for renowned brands such as Cat Lifestyle Perú, Merrell Perú, and Harley Davidson Perú, creating engaging content and optimizing their presence on platforms like Facebook and Instagram. I also collaborated with the startup Arte Manifiesto, which won Wayra 2014 and Start Up Perú 2014.Key Responsibilities:- Developed strategic content for social media, aligning with each brand’s objectives and tailored to their target audience.- Created and executed media campaigns on Facebook and Instagram to increase engagement and brand visibility.- Designed processes and reports to monitor campaign performance, adjusting strategies in real-time to optimize results.Key Brands:Cat Lifestyle Perú (success story 2014), Merrell Perú, Harley Davidson Perú. Show less

I founded and managed my own business, where I developed and executed social media strategies, content moderation, and web development for a diverse range of clients across industries such as fashion, art, tourism, and retail. My focus was on increasing the digital presence and audience engagement for each brand through campaigns on Facebook, Instagram, and websites.Key Responsibilities:- Created tailored social media strategies for brands like Vans Perú, Vans Panamá, Fjäll Raven… Show more I founded and managed my own business, where I developed and executed social media strategies, content moderation, and web development for a diverse range of clients across industries such as fashion, art, tourism, and retail. My focus was on increasing the digital presence and audience engagement for each brand through campaigns on Facebook, Instagram, and websites.Key Responsibilities:- Created tailored social media strategies for brands like Vans Perú, Vans Panamá, Fjäll Raven, and Fluminense Perú, driving their engagement and online visibility.- Moderated digital communities, ensuring smooth communication between brands and their audiences.- Developed and optimized websites, ensuring UX-friendly design and effective integration with SEO and digital marketing strategies.Key Clients:Vans Perú, Vans Panamá, Fjäll Raven, Fluminense Perú, Feria Navideña Jockey, Jose Bao Art, Peru Premium Travel, Maran Culture, TiendaBTL, Gravishop. Show less

I was part of the content creation and digital community management teams for well-known brands such as Angel Break, Safety Pay, La Curacao, 3M, and Littman. My role focused on improving the brands' online reputation and ensuring smooth communication with their audiences, while managing their presence on key digital platforms.Key Responsibilities:- Developed and executed social media content strategies, ensuring alignment with each brand’s values and increasing online… Show more I was part of the content creation and digital community management teams for well-known brands such as Angel Break, Safety Pay, La Curacao, 3M, and Littman. My role focused on improving the brands' online reputation and ensuring smooth communication with their audiences, while managing their presence on key digital platforms.Key Responsibilities:- Developed and executed social media content strategies, ensuring alignment with each brand’s values and increasing online visibility.- Managed digital communities, engaging with brand followers to improve engagement and loyalty.- Monitored and enhanced online reputation, managing user interactions and resolving issues in real time to strengthen brand image.Key Brands:Angel Break, Safety Pay, La Curacao, 3M, Littman. Show less

I was responsible for driving sales of smartphones and mobile phone plans targeted at the university student market, capitalizing on the growing trend of mobile technology at the time. My focus was on building strong connections with customers and tailoring sales strategies to meet the specific needs of students.Key Responsibilities:- Advised university students on the best smartphone and mobile plan options, focusing on features they valued most, such as connectivity and… Show more I was responsible for driving sales of smartphones and mobile phone plans targeted at the university student market, capitalizing on the growing trend of mobile technology at the time. My focus was on building strong connections with customers and tailoring sales strategies to meet the specific needs of students.Key Responsibilities:- Advised university students on the best smartphone and mobile plan options, focusing on features they valued most, such as connectivity and affordability.- Boosted sales through product demonstrations, highlighting key features of mobile devices.- Provided a personalized shopping experience for students, contributing to increased customer loyalty and higher sales.- Participated in university events and activations to promote Movistar's products and plans. Show less

I managed the digital presence and graphic content creation for well-known brands such as Porta, La Tía Grimanesa, Big Lila, Columbia, RKF, Face System, Cushe, Jansport, and Sanuk. My role focused on building a consistent digital image and planning digital media strategies to increase brand visibility and engagement across key platforms.Key Responsibilities:- Developed digital brand images, ensuring consistency across all platforms and social media channels.- Created visually… Show more I managed the digital presence and graphic content creation for well-known brands such as Porta, La Tía Grimanesa, Big Lila, Columbia, RKF, Face System, Cushe, Jansport, and Sanuk. My role focused on building a consistent digital image and planning digital media strategies to increase brand visibility and engagement across key platforms.Key Responsibilities:- Developed digital brand images, ensuring consistency across all platforms and social media channels.- Created visually appealing graphic content for advertising campaigns, aimed at improving engagement and brand positioning in the digital space.- Planned digital media strategies, managing content distribution and advertising campaigns on social media platforms like Facebook and Instagram to maximize brand presence and impact on target audiences.Managed Brands:Porta, La Tía Grimanesa, Big Lila, Columbia, RKF, Face System, Cushe, Jansport, Sanuk. Show less

I contributed to the creation of graphic pieces for social media platforms, collaborating on bids for well-known brands such as Mylanta, GP Batteries, and Body Basics. Additionally, I worked on designing visual content for social media campaigns for brands like Triángulo D'Onofrio and Sin Parar.Key Responsibilities:- Developed graphic content for social media platforms, ensuring visual consistency and alignment with brand strategies.- Actively participated in bids, contributing… Show more I contributed to the creation of graphic pieces for social media platforms, collaborating on bids for well-known brands such as Mylanta, GP Batteries, and Body Basics. Additionally, I worked on designing visual content for social media campaigns for brands like Triángulo D'Onofrio and Sin Parar.Key Responsibilities:- Developed graphic content for social media platforms, ensuring visual consistency and alignment with brand strategies.- Actively participated in bids, contributing creative ideas and designing visual content for brands such as Mylanta and GP Batteries.- Collaborated on the creation of visual campaigns for iconic brands like Triángulo D'Onofrio and Sin Parar, adapting content to digital platforms to maximize engagement. Show less